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Core Viewpoint - The government of Ya'an City, Sichuan Province, is actively addressing adverse conditions in the tea market and climate by implementing measures to strengthen the tea industry, enhance the "Mengding Mountain Tea" brand, and promote the steady development of the "Ya Tea" industry [1] Group 1: Stock Optimization and Strengthening Traditional Tracks - The government supports the establishment of green management practices in tea gardens and provides subsidies for cooperative tea leaf purchasing and sales [2] - The city aims to create over 600,000 acres of national green (organic) tea bases by completing certification processes for specific counties [2] - Efforts are being made to enhance tea processing standards and promote deep processing projects, with an average construction progress of over 50% for three provincial-level projects [2] Group 2: Incremental Breakthroughs and New Emerging Tracks - New tea beverage brands like "Heytea" and "Ya Tea Group" are launching innovative products, with significant investments in production lines for new tea drinks [3] - Collaboration with Sichuan Agricultural University is enhancing research on the health benefits of Ya'an藏茶, leading to the development of functional tea products [3] - The tea industry is exploring cross-industry integration, including the development of tea-themed tourism and collaborations with the hot pot industry [3] Group 3: Strengthening Support and Building a Support System - The implementation of the "Mengding Mountain Tea Culture Protection Regulations" is promoting the preservation and development of tea culture in the region [4] - A financial incentive policy has been introduced, allocating 10 million yuan to support various aspects of the tea industry, boosting confidence among businesses and farmers [4] - Brand promotion activities are being organized, with significant brand values reported for "Mengding Mountain Tea" and "Ya'an藏茶," indicating a strong market presence [5]

Group 1: Event Overview - The 14th Sichuan International Tea Expo opened on May 9 in Chengdu, featuring six themed pavilions covering nearly 70,000 square meters with participation from nearly 2,000 tea enterprises from over 20 provinces in China and countries like Italy, Nepal, Sri Lanka, and Bhutan [1][2] - The expo showcased over 100,000 selected products, including six major tea categories, new tea beverages, tea utensils, packaging machinery, and tea spaces [1] Group 2: Industry Development - The theme of the expo is "Refined Sichuan Tea, Shared with the World," highlighting the establishment of a strong industrial chain for refined tea processing, with awards given to key enterprises and top counties in Sichuan's tea industry [1][2] - Sichuan is a major tea-producing province, accounting for over 10% of the national tea garden area and production, with significant advancements in quality improvement, brand building, and standardized production [2] Group 3: Innovations and Trends - The expo introduced a chain enterprise pavilion for the first time, featuring major companies like Zhuyeqing, Chuancha Group, and Chuanhong Group, showcasing technological research and product innovation [2] - New beverage brands from traditional enterprises were launched, injecting new vitality into the Sichuan tea industry, while international buyers and cross-border e-commerce representatives showed interest in the exhibits [2] Group 4: Additional Activities - The tea expo will continue until May 12, offering shopping, tea tasting, and over 60 tea-related activities [3]

Group 1 - The 14th Sichuan International Tea Expo opened in Chengdu with the theme "Refined Sichuan Tea, Shared by the World" [1] - The expo features six major theme halls covering nearly 70,000 square meters, with participation from nearly 2,000 tea enterprises from over 20 provinces and regions, including international exhibitors from Italy, India, Nepal, Sri Lanka, and Bhutan [1][2] - The event showcases over 100,000 selected products, including six major tea categories, new tea beverages, tea utensils, packaging machinery, and tea spaces [1] Group 2 - The expo highlights Sichuan tea with participation from 11 major tea-producing cities and over 30 advantageous counties, featuring regional brands such as Tianfu Longya, Mengding Mountain Tea, and Emei Mountain Tea [2] - A new "Chain Master Enterprise Pavilion" was established to promote deep integration of the industry chain, showcasing innovations from leading companies like Zhuyeqing and Chuancha Group [2] - The event aims to enhance the standardization and high-end branding of Sichuan tea, positioning it as a core engine for high-quality development [2] Group 3 - The Chengdu theme pavilion focuses on showcasing local tea varieties and cultural elements, including geographical indication products and cross-border new products like fruit-flavored tea and tea beer [5] - Nine local governments, including Chongqing and Hunan, organized groups to participate, alongside international teas from Nepal, Sri Lanka, and Bhutan [7] - The "Tea Instrument Aesthetics Pavilion" displayed thousands of tea utensils and related products, creating a shopping platform for tea culture [7] Group 4 - The expo will run until May 12, featuring over 60 events, including forums on digital empowerment in the tea industry and quality health discussions [8]