中国"麦链"聚焦"扎根中国，链接全球"，持续推进产业链优化。1992年辛普劳在北京建成首家薯条加工厂，2016年战略迁址宁夏更贴近产地；目前辛普劳、 麦肯和蓝威斯顿三家供应商已在华建成4家工厂，麦肯和蓝威斯顿在中国的新工厂于2023年先后落成，投资额合计超4.5亿美元。随着产能升级，薯条、薯 饼、薯格和扭扭薯条均实现国产化。针对外卖场景研发的脆脆薯条，更是通过工艺创新让薯条类产品在外送条件下依然保持黄金品质。 （文章来源：新华财经） 麦当劳中国首席影响官顾磊说："过去的40年里，我们和农民伙伴、供应商一起，把'精耕厚养好土豆、外脆内绵好薯条'的信念不断传承下来，用新鲜、安 心、高品质的食材，持续为消费者带来麦当劳全球经典美味。一颗土豆虽小，却是麦当劳在中国'三脚凳'经营理念的印证——品牌、员工和供应商形成了坚 固牢靠的支撑，以信任和共同价值观为基础，坚持长期主义，合作共赢。40年的坚持，从试验种植到品质与产量双提升，我们要种出好土豆，更要让农业自 然生态更可持续，孕育更多麦当劳的好美味。" 在本届链博会，麦当劳中国与11家供应商伙伴以中国"麦链"形式首次亮相，并联合发布"麦链"倡议，携手供应商共塑中国"麦链" ...

Core Viewpoint - McDonald's China celebrates the 40th anniversary of local potato cultivation, highlighting its commitment to modern agricultural practices and sustainable supply chain collaboration with partners and farmers [2][3][4]. Group 1: Anniversary Celebration and Initiatives - McDonald's China, along with suppliers and farmers, celebrated the 40th anniversary of local potato cultivation at the China International Supply Chain Promotion Expo [2]. - The company launched the 11th "Big Potato Day" event, focusing on the story of quality and fun experiences behind their fries [2][8]. - The "McChain" initiative was introduced to promote higher quality, smarter, and greener supply chain collaboration [3]. Group 2: Agricultural Development and Supply Chain - The potato industry in China has seen significant growth, with Simplot China's annual potato harvest expected to reach 92,000 tons by 2025, up from a few thousand tons in the early years [4]. - Modern farming practices have replaced traditional methods, with over 40,000 acres implementing crop rotation and water-saving techniques [7]. - McDonald's supply chain optimization includes the establishment of new processing plants, with over $450 million invested in two new factories by McCain and Lamb Weston in 2023 [7]. Group 3: Consumer Engagement and Product Innovation - The "Big Potato Day" event encourages consumer interaction with fries, featuring a creative product called the "Big Potato Status Light" to enhance dining experience [8][10]. - McDonald's continues to focus on product innovation and sustainable practices to provide high-quality dining experiences for consumers [10].

编辑 王琳 校对 卢茜 新京报记者同时了解到，北京、石家庄、衡水和太原等地部分考场附近的25家麦当劳餐厅升级为"高考 满分加油站"，通过免费"麦满分"早餐公益行动，助力考生以满分状态迎考。6月7日至6月10日，考生凭 本人应届高考准考证可在麦当劳"高考满分加油站"餐厅免费领取"麦满分"套餐一份。餐厅特设"免费爱 心文具袋"、免费红茶或小杯优品豆浆，为考生提供应急帮助，同时为家长提供休憩空间。部分餐厅还 向考点周边执勤的工作人员赠送"满分"加油公益餐，致敬保驾护航者。 此外，麦当劳中国开启"全天早餐日"活动，猪柳蛋麦满分和脆薯饼突破早餐时段，在全国范围内超7000 家麦当劳餐厅全天供应，将一直持续至6月10日。猪柳蛋麦满分限定包装同时上线，以"录取通知书"为 视觉设计灵感，为学子送上美好祝福。 新京报讯（记者王萍）6月7日高考首日，新京报记者了解到，多家餐企通过不同形式助力高考，有的餐 饮门店在高考期间为考生提供免费早餐，为家长提供休憩空间等服务，有的举办沙龙活动，邀请教育专 家、青少年心理咨询师为考生家庭提供情绪疏导策略。 高考首日，北京必胜客联手QQ音乐在位于积水潭的主题餐厅内举办"必胜减压沙龙"，海淀区教 ...

Core Viewpoint - The article discusses the shift in the consumer goods industry from a focus on explosive growth and "hit products" to a more sustainable approach centered on continuous innovation and user value, emphasizing the importance of understanding consumer needs and preferences in a saturated market [2][7][80]. Group 1: Industry Trends - The era of new consumption characterized by rapid growth and easy market entry for new brands has ended, leading to a more cautious approach in product development [2][7]. - Brands are now focusing on user value and continuous innovation rather than relying solely on single hit products [10][80]. Group 2: Brand Case Studies - White Elephant has successfully utilized "saturation innovation" in the instant noodle market, launching over 100 new products annually and achieving significant market presence despite a stagnant growth rate of 2%-3% in the industry [12][15]. - "Fruits Ripe" has rapidly gained market share in the sugar-free tea segment, with an 851.07% year-on-year increase, by adopting a multi-category innovation strategy rather than relying on a single product [18][22]. - Wudao has captured 48% of the Greek yogurt market in just four years by focusing on high-quality production and user feedback for product iteration [29][30]. - Lemon Republic achieved over 300 million in sales within three years by deeply understanding consumer preferences and continuously innovating within a niche market [33][36]. Group 3: Innovation Strategies - Brands are encouraged to let users become part of the product development process, ensuring that consumer feedback directly influences product innovation [11][28]. - Continuous innovation should focus on genuine consumer needs and insights, rather than superficial trends [10][28]. - The packaging and marketing strategies should be designed to enhance consumer engagement and facilitate product usage [42][49]. Group 4: Marketing and Consumer Engagement - McDonald's has effectively utilized social media to create "fan moments," enhancing brand engagement and driving sales through relatable content and community interaction [46][49]. - The long-term marketing strategy of Yili during the Chinese New Year has successfully integrated brand messaging with consumer sentiment, resulting in significant sales growth [56][60]. - Light Up has rapidly become a top seller in the beverage category by leveraging extensive online marketing and consumer feedback for product development [63][66]. Group 5: Global Market Strategies - The case of Sunrise Egg Products demonstrates the importance of high standards and local partnerships when entering foreign markets, successfully selling century eggs in the U.S. by addressing cultural barriers and ensuring product quality [70][76].