宁夏固原马铃薯全链条发展 "薯"写乡村振兴新篇章 今年，中河乡丰堡村村民马玉梅经邻居介绍，来到家门口的马铃薯基地从事除草与采摘的工作，日收入 超过了170元。"家离得近，蹬着车子就能来，活也不累，还能每天回家看孩子，我挺满意的。"马玉梅 笑着表达对这份工作的认可。这个曾经被视作"救命蛋"的马铃薯，已然成为村民幸福生活的"金疙瘩"。 工人分拣马铃薯。 鲁治平 摄 现如今，固原市年建设马铃薯种薯繁育基地和标准化生产示范基地20个，种植马铃薯80万亩以上，年均 产量125万吨以上。产量增大了，村民的收入也提高了。而这背后，也离不开先进技术的有力支撑，种 薯脱毒技术宛如农业的"芯片"，解锁了马铃薯高效种植的密码。 中新网银川9月15日电 (李佩珊 鲁治平)九月秋风送爽，田野遍地"金"，六盘山下迎来马铃薯的收获季 节。在宁夏固原市原州区中河乡的雪川万亩马铃薯种植基地里，连片的马铃薯田褪去翠绿，伴随着农机 的轰鸣声，一颗颗饱满圆润的马铃薯被挖到地面，农户手持竹筐，快速将散落的马铃薯分拣装袋，一幅 丰收画卷跃然眼前。 村民展示新挖出来的马铃薯。 鲁治平 摄 固原种植马铃薯的历史可追溯至百年之前。早年间，当地农民在沟壑间摸索 ...

Core Points - A citizen in Shenzhen discovered a 1990 McDonald's free coupon, which has garnered significant attention [1][3] - The coupon features designs that are markedly different from current packaging, highlighting its historical significance [1][3] - McDonald's acknowledged the discovery, inviting the citizen to redeem the coupon at a specific location, marking the company's 35th anniversary this year [3] Company Insights - The discovery of the coupon has sparked interest among McDonald's collectors, indicating a potential market for historical memorabilia [3] - The citizen's decision to preserve the coupon rather than redeem it reflects a growing trend of valuing nostalgic items, which could influence McDonald's marketing strategies [3]

Core Insights - The core viewpoint of the articles highlights the significant growth in foreign trade for Guyuan City, with a total import and export value of 199 million yuan in the first half of the year, representing a year-on-year increase of 50.24% [1][2] Group 1: Trade Performance - Guyuan City achieved a total foreign trade import and export value of 199 million yuan in the first half of the year, marking a 50.24% year-on-year growth, leading other cities in Ningxia [1] - The export value of frozen potato products, including frozen fries and potato cakes, reached 134 million yuan, up 54.6% year-on-year [1] - The export of fresh vegetables reached 50 million yuan, a staggering increase of 52 times, showcasing a transition from local specialties to international commodities [1] Group 2: Strategic Initiatives - The city implemented a "one enterprise, one policy" approach to empower local businesses, focusing on transforming small and weak enterprises into leading players in their sectors [1] - Guyuan City has introduced an "external trade comprehensive service + industry incubation" model, facilitating a "green customs" mechanism and a "government-bank-credit insurance" platform for enterprises [1][2] - The city has allocated 3.41 million yuan in foreign trade special funds to support self-operated exports of specialty products exceeding 50 million yuan through transportation subsidies and financing interest discounts [2] Group 3: Market Expansion - Guyuan's foreign trade now covers 29 countries and regions, with ASEAN accounting for 43.5% of exports, and exports to Hong Kong reaching 45 million yuan, a 45.8-fold increase [2] - The city has added 30 new export products in the first half of the year, bringing the total to 47, optimizing the product structure with frozen potato products making up 70% and fresh vegetables 20% [1][2] - The city aims to enhance foreign trade scale and quality by fostering leading enterprises, ensuring compliance with standards, and promoting AEO certification experiences among more companies [2]

Core Insights - McDonald's China has entered its eighth year of the "Golden Arches Era," demonstrating the importance of local adaptation for global brands [1] - The company has released its first "Golden Arches Eight-Year Good Practice Report," highlighting achievements in food, earth, community, and talent since 2017 [1][5] - McDonald's China has become the second-largest market globally in terms of restaurant numbers, with over 7,100 locations, tripling its presence in eight years [2][5] Group 1: Business Performance - McDonald's China serves over 1.3 billion customers annually, with an app download count exceeding 130 million [2] - The company opens 2-3 new restaurants daily, leading the global market in expansion [2] - The "Golden Arches Model" emphasizes a combination of global standards and local operations, with a locally responsive board of directors [2][4] Group 2: Supply Chain and Innovation - Over 90% of ingredients are sourced locally, with investments exceeding 12 billion yuan in supply chain capabilities over the past five years [3] - The company has implemented a "one box, one code" smart supply chain for traceability in food safety [3] - Product innovations are driven by consumer feedback, allowing for rapid response times of 3-9 months for new offerings [3][4] Group 3: Community and Social Responsibility - McDonald's China has provided over 77,000 nights of free accommodation for families of children receiving medical treatment [5][6] - The company aims to redefine business success by measuring social value alongside growth [5][6] - The workforce is composed of 50% post-2000 generation employees, with a focus on leadership and emergency response training [6] Group 4: Long-term Strategy - McDonald's China aims to reach 10,000 restaurants by 2028, focusing on community presence and customer accessibility [5][6] - The company balances short-term flexibility with long-term goals, avoiding pricing strategies that could harm sustainable growth [6][7] - The current market conditions present opportunities for innovation and growth, despite inherent challenges [7]

Core Insights - McDonald's China has entered its "Golden Arches Era" for eight years, with significant growth in restaurant numbers and customer service, becoming the second-largest and fastest-growing market globally [1][3] - The company emphasizes a "localization" strategy, with 90% of its ingredients sourced locally, and aims to achieve full coverage across all provincial administrative regions in China [3][5] Expansion Strategy - McDonald's China has expanded its restaurant network from approximately 2,300 in 2017 to over 7,100, with a focus on third to fifth-tier cities, where about 50% of its restaurants are now located [3][5] - The company plans to open 1,000 new stores annually, aiming for a total of 10,000 by 2028, maintaining a pace of 2-3 new openings daily [3][5] Supply Chain and Sustainability - McDonald's China has launched the "McChain" initiative, committing to sustainable agricultural practices and supply chain improvements by 2028 [4] - The company has over 3,800 LEED-certified green restaurants, the largest number globally, and is focused on green packaging and recycling initiatives [9] Digital Transformation and Customer Engagement - The IT team has achieved 100% digital technology self-research, with 90% of orders placed via mobile or self-service kiosks, enhancing operational efficiency [7] - McDonald's China engages customers through interactive campaigns and feedback mechanisms, emphasizing the importance of in-person interactions [7][8] Community and Talent Development - The company has established "Ronald McDonald Houses" in three cities, providing over 77,000 nights of free accommodation for families of sick children [10] - McDonald's China focuses on talent development, with programs for rapid career advancement and extensive training through its Hamburger University and online platforms [10]

Core Viewpoint - McDonald's China celebrates the 40th anniversary of local potato cultivation and launches the 11th "Big Fry Day" event, emphasizing the importance of local sourcing and quality in its supply chain [1][3] Group 1: Company Initiatives - McDonald's China collaborates with suppliers and local farmers to promote the "from farm to table" concept, highlighting the quality and stories behind its fries [1][3] - The company aims to enhance agricultural sustainability while improving both the quality and yield of potatoes through long-term partnerships with suppliers and farmers [3] Group 2: Supply Chain Development - The "Chinese McChain" initiative focuses on optimizing the supply chain, linking local production with global standards [4] - Since 1992, suppliers like Simplot have established processing facilities in China, with recent investments exceeding $450 million for new factories in 2023 [4] - Innovations in product development, such as crispy fries designed for delivery, ensure that quality is maintained even under external conditions [4]

Core Viewpoint - McDonald's China celebrates the 40th anniversary of local potato cultivation, highlighting its commitment to modern agricultural practices and sustainable supply chain collaboration with partners and farmers [2][3][4]. Group 1: Anniversary Celebration and Initiatives - McDonald's China, along with suppliers and farmers, celebrated the 40th anniversary of local potato cultivation at the China International Supply Chain Promotion Expo [2]. - The company launched the 11th "Big Potato Day" event, focusing on the story of quality and fun experiences behind their fries [2][8]. - The "McChain" initiative was introduced to promote higher quality, smarter, and greener supply chain collaboration [3]. Group 2: Agricultural Development and Supply Chain - The potato industry in China has seen significant growth, with Simplot China's annual potato harvest expected to reach 92,000 tons by 2025, up from a few thousand tons in the early years [4]. - Modern farming practices have replaced traditional methods, with over 40,000 acres implementing crop rotation and water-saving techniques [7]. - McDonald's supply chain optimization includes the establishment of new processing plants, with over $450 million invested in two new factories by McCain and Lamb Weston in 2023 [7]. Group 3: Consumer Engagement and Product Innovation - The "Big Potato Day" event encourages consumer interaction with fries, featuring a creative product called the "Big Potato Status Light" to enhance dining experience [8][10]. - McDonald's continues to focus on product innovation and sustainable practices to provide high-quality dining experiences for consumers [10].