在传统媒体转型浪潮中，重庆广播电视集团（总台）旗下重庆卫视《谢谢你来了》以"故事电商"模式突围，实现社会效益与经济效益双赢。《中国广播影 视》杂志以《从电视IP到全媒体生态，<谢谢你来了>打造"故事电商"破局范式》为题发文，聚焦这一典型案例，深入剖析其从电视IP到全媒体品牌的转型 路径、故事电商驱动的商业闭环及生态构建经验，为广电行业破局提供借鉴，以下为全文转发。 在传统媒体转型的浪潮中，重庆广播电视集团（总台）《谢谢你来了》以"故事电商"模式实现了社会效益与经济效益的双赢，成为全国广电系统的标杆案 例。自2016年开播以来，它从一档电视栏目升级为全媒体品牌IP，构建起"内容+电商+公益"生态闭环，2025年1—5月电商销售额超1.2亿元，同比增长 100%。其核心逻辑在于以真实情感故事为纽带，通过"大屏讲故事、小屏促效益"的融合路径，将内容价值转化为商业价值，同时坚守主流媒体的社会责 任，形成可复制的转型范式。这一实践不仅响应了党的二十大关于"要加强全媒体传播体系建设，塑造主流舆论新格局，巩固壮大奋进新时代的主流思想 舆论"的战略部署，更在广电行业面临观众流失、广告收入下滑的背景下，探索出一条"内容为核、产 ...

在大蚕工厂化生态养殖房，一排排整齐的蚕架上，成千上万条蚕宝宝陆续开始吐丝，颗颗蚕茧形状饱 满。工人们认真挑选、消毒、铺设蚕网，全力保障蚕茧品质。此外，在东西部协作和内江市结对帮扶资 金支持下，春在镇蚕桑现代农业园区今年扩建了1800余平方米的蚕房和2600余平方米的蚕茧烘干厂房。 厂房扩建后，每年可增加养蚕300张纸，新增50余个就业岗位，经济效益可提升150万元以上。 近年来，通江县以工业化思维改造传统农业，充分发挥蚕桑产业"短、平、快"优势，形成了"桑-蚕-茧- 丝"完整产业链条。目前，园区桑蚕养殖基地已扩大到8000余亩，预计年底突破1万亩。全部投产后，将 直接带动村集体经济增收不少于20万元，惠及300余户村民入园务工，实现户均年增收2万元以上。在通 江，小小的蚕宝宝正编织着乡村振兴的壮丽篇章，铺就出一条充满希望的"新丝路"。(胡鹏刘月蓉刘玉 莲) 春在镇蚕桑现代农业园区是一个现代化、智能化、绿色化、多功能的蚕桑农业产业园，自2021年6月投 建以来，园区建立了"公司+农户+小微企业+村集体经济组织"的联农带农机制，积极探索"蚕桑+玉 米""蚕桑+红薯"的粮经复合种植模式，并充分挖掘桑叶、蚕蛹、茧丝等 ...

Group 1 - The "cooling economy" is rapidly gaining traction due to recent high temperatures, with cooling apparel becoming a top choice for consumers [1] - In Jiaxing, a clothing store reported over 800 items shipped in a single morning, highlighting the demand for summer knitwear made from breathable materials [1] - Summer knitwear is breaking seasonal consumption barriers, with new lightweight and breathable products being favored by young women [1][2] Group 2 - A company introduced a summer collection featuring garments made from over 80% mulberry silk and around 18% cashmere, emphasizing lightweight and comfort [2] - Advanced technologies such as AI design systems and 3D seamless knitting are being widely adopted in fabric development and production processes [2] - The "NIX cooling smart clothing" has gained popularity online, capable of reducing perceived temperature significantly [2][3] Group 3 - The NIX smart vest incorporates cooling materials that can effectively lower body temperature through a physical state change at specified temperatures [3] - This innovative clothing has already been mass-produced and is being utilized in outdoor high-temperature work environments [4] - The combination of design updates and technological innovation is transforming the Zhejiang apparel industry, shifting from off-season to peak season [4]

中国质量新闻网讯 近日，山东省市场监督管理局公布2025年蚕丝被产品质量省级专项监督抽查结果。本次共抽查蚕丝被产品20批次，其中，生产环节3批 次，销售环节12批次，网售环节5批次。 | 4 春晓全棉桑蚕丝被 | 92370112MA3LCGBT8Y 江苏三套车 | 200cm×230cm | -/货号： | 销 | 济南市历城区三套 | 三套车 | 合 | 山 | 24BFD0002 | THREE | 售 | 车家纺店 | 家用纺织品 | 格 | 东 | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | CARRIAGE | 环 | 有限公司 | 省 | 节 | 产 | | | | | | | | | | | | 品 | 质 | | | | | | | | | | | | | | | | 量 | 检 | | | | | | | | | | | | | | | | 验 | 研 | | | | | | | | | | | | | | | | 究 | 院 | | ...

北交所信息更新 2025 年 07 月 15 日 投资评级：增持（维持） | 日期 | 2025/7/14 | | --- | --- | | 当前股价(元) | 26.36 | | 一年最高最低(元) | 40.80/8.35 | | 总市值(亿元) | 18.22 | | 流通市值(亿元) | 8.22 | | 总股本(亿股) | 0.69 | | 流通股本(亿股) | 0.31 | | 近 3 个月换手率(%) | 724.79 | 诸海滨（分析师） zhuhaibin@kysec.cn 证书编号：S0790522080007 2025Q1：营收 1.16 亿元，同比+7%，扣非净利润 790 万元，同比+47% 2024 年，公司实现营业收入 5.16 亿元，同比下滑 2.96%，归母净利润 2805.51 万元，同比下滑 18.32%，扣非归母净利润 2414.11 万元，同比增长 18.01%； 2025Q1，公司实现营收 1.16 亿元，同比增长 6.92%，归母净利润 808.38 万元， 同比增长 9.41%，扣非归母净利润 789.56 万元，同比增长 47.45%。因此，我们 维持 20 ...

记者丨唐唯珂 编辑丨骆一帆 提起拼多多，如何将实惠进行到底成为大家好奇之处。 当深入广州的防晒服车间、赤峰的牛肉干工坊、沧州的化妆刷厂，真相逐渐清晰：这里的实 惠，不是偷工减料的妥协，而是去掉了渠道加价的实在；这里的热销，也不只是简单的流量 效应，更藏着源头工厂与消费者的直连密码，以及一个个带动就业的温暖故事。 通过这些故事，我们既能解开夏日好物为何价差悬殊的疑惑，也能看见实惠美食如何守住新 鲜的答案，更能读懂曾经的小作坊是如何长成带动一方生计的产业底层逻辑。如何将这些源 头供给直接对接给消费者，这是电商平台擅长的领域，也是新的增量来源。 "电商行业并未进入存量时代，随着新消费和新技术的涌现，电商行业将出现新增长点，行业 规模还会逐渐扩大。"上海社科院应用经济研究所服务经济研究室主任、研究员王如忠曾公开 表示，在高质量发展阶段，电商平台的角色将从流量分配向生态赋能转变，以拼多多为代表 的新电商平台通过"千亿扶持"，正在助力打造商家、消费者与平台三方共赢的高质量发展生 态。 夏日好物的"信息差" 炎炎夏日，防晒衣、防晒伞、夏凉被的需求攀升。但不同产品的价格从几十到上千不等，让 消费者们挑花了眼，是相信贵的才靠谱 ...

Core Insights - Pinduoduo is effectively connecting consumers directly with source factories, eliminating unnecessary markups and ensuring affordability without compromising quality [1][4][9] - The e-commerce industry is not in a stagnant phase; instead, it is poised for growth driven by new consumption patterns and technologies, with platforms like Pinduoduo playing a pivotal role in creating a win-win ecosystem for merchants and consumers [1][4] Group 1: Pricing and Cost Structure - The price discrepancies in summer products can be attributed to the information gap; for instance, a sunscreen shirt costs around 40 yuan to produce, yet is sold for only 49.9 yuan on Pinduoduo due to the elimination of additional costs [2][4] - A basic sunscreen umbrella has a production cost of only 10 yuan, demonstrating that high retail prices often stem from marketing and distribution rather than material costs [3][4] - Pinduoduo's "billion subsidy" and "thousand billion support" initiatives help reduce marketing costs for factories, allowing them to offer products at lower prices while maintaining reasonable profit margins [4][9] Group 2: Employment and Economic Impact - Pinduoduo has contributed to the creation of over 55 million jobs, significantly benefiting women and older demographics, and fostering a community-oriented work environment [11] - Factories supported by Pinduoduo are often located in rural areas, providing local employment opportunities and allowing traditional craftsmanship to thrive in modern markets [10][12] - The platform's support has transformed small workshops into larger factories, enabling local residents to transition from agriculture to manufacturing jobs, thus improving their livelihoods [13]

Group 1: Market Overview - The cultural and creative toy industry is experiencing a positive trend, driven by national cultural confidence and the Z generation becoming the main consumer force[3] - The market size of the national tide economy reached 2.05 trillion yuan in 2023, with expectations to exceed 3 trillion yuan by 2028, reflecting a growth rate of 9.44%[3] - The Chinese cultural and creative product market is projected to grow at a compound annual growth rate (CAGR) of 35.11% from 2020 to 2024, surpassing the global average of 19.79%[3] Group 2: Company Performance - Taohuxue's revenue in 2024 was 516 million yuan, with a year-on-year decline of 2.96%, while its net profit was 28.06 million yuan, down 18.32%[32] - Baixinglong's revenue in 2024 reached 592 million yuan, reflecting a year-on-year increase of 10.21%, but its net profit decreased by 10.53% to 41.23 million yuan[38] - The median price-to-earnings (P/E) ratio for the North Exchange's consumer service sector increased from 53.2X to 53.4X this week[45] Group 3: Investment Insights - The median market capitalization of consumer service companies on the North Exchange rose from 123.92 billion yuan to 124.65 billion yuan, indicating a positive market sentiment[48] - 68% of consumer service companies on the North Exchange saw their stock prices increase, with notable gainers including Guoyi Bidding (+70.62%) and Guangzi International (+24.71%)[43] - The overall consumer industry P/E ratio median decreased from 70.6X to 68.1X, suggesting a slight contraction in valuation[53] Group 4: Risks and Challenges - Potential risks include macroeconomic fluctuations, market competition, and statistical data inaccuracies[68]

柞蚕丝作为渤海靺鞨绣的核心原料，其制作工艺已列入国家级非物质文化遗产名录。宁安市通过发展 柞蚕产业，不仅保护了这一传统技艺，还推动了满族文化的传承与发展。同时，柞蚕养殖过程中不使 用化学农药，对柞林生态系统起到了良好的保护作用，实现了经济效益与生态效益的双赢。 据悉，近几年来宁安市与吉林省蚕业科学院开展合作，进行新品种的引进、示范推广工作，完成柞蚕 产业综合开发利用示范基地2000亩核心区建设。宁安市成为全国唯一的柞蚕、桑蚕、天蚕集中区，柞 蚕放养量占全省三分之一。全市柞蚕放养2200余把，放养面积10余万亩，年产商品茧150万公斤左右， 总收入近8000万元，蚕业已成为宁安市调整农业产业结构的重要优势特色产业。 宁安市的柞蚕产业，正以蓬勃的朝气和无限的潜力，织就着新时代乡村振兴的锦绣蓝图。 随着生物技术的开发，近几年来，蚕的综合利用价值也越来越引起人们重视，从蚕、蛹、蛾中提炼柞 蚕素、抗菌肽、干扰素等高科技产品，用于医疗、保健用品等，为传统的柞蚕生产带来了巨大的市场 潜力和发展前景。 "宁安市蚕桑产业发展自1958年建立蚕业站至今已有60多年的历史。"宁安市农业农村局局长朱玉双 说，"宁安的自然条件为柞蚕产 ...

Core Insights - Mercury Home Textile has been recognized as the global leader in professional bedding sales, according to Frost & Sullivan [1][2][3] Group 1: Market Position - Mercury Home Textile has achieved the number one position in global bedding sales, reflecting its strong market performance [2] - The company has maintained leadership in several key segments, including global and national sales of comforters, wedding bedding, health sleep bedding, children's bedding, and silk quilts for multiple consecutive years [2][3][4][5][6][7] Group 2: Research and Innovation - The release of the "2025 China Comforter White Paper" marks the sixth year of research into national sleep issues, commissioned by the China Household Textile Industry Association and the China Sleep Research Society [5] - The company emphasizes technological innovation and quality research to address sleep anxiety affecting nearly 400 million people in China, showcasing its commitment to improving sleep experiences through R&D and patented technologies [7] Group 3: Strategic Vision - The chairman of Mercury Home Textile outlined a strategic blueprint focused on technological innovation and professional depth to provide consumers with scientifically-backed health sleep solutions [9] - The company aims to lead the Chinese home textile brand onto a broader international stage, leveraging its strong technological foundation and clear strategic direction [9][13]