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烧光500亿的“中国宝马”,引爆2026年第一颗雷
3 6 Ke· 2026-01-10 07:18
昨天,"科技界春晚"CES正式落幕,国产新能源再次爆火。 吉利、长城、理想等国产汽车品牌,与奔驰宝马同台竞技,在AI智能助手方面丝毫不落下风。 如今,无论国内外,只要有国产新能源参与的展览和晚会,中国汽车总能成为焦点,被外国企业和媒体围观。 然而,令人唏嘘的是,中国第一个在外国展览上扬眉吐气的品牌,今年却已经走向终点。它就是奇瑞早期的合资子品牌——观致。 上个月,官方正式宣布观致破产,它以350亿股权冻结、39.5亿被执行金额的狼狈姿态,引爆2026年车圈第一颗雷。 提起观致很多年轻人都很陌生,殊不知,十几年前在日内瓦车展上,观致凭一己之力打破了"中国造不出好车"的偏见,并在安全碰撞方面,把奔驰宝马沃 尔沃,甚至玛莎拉蒂都甩在身后,成为年度最安全车型。 观致作为中国豪车鼻祖,也是第一个在全球争光的品牌,却在国产新能源崛起的时候,彻底跌落牌桌。 无数光环加身的观致,为什么倒在黎明前? 含着金汤勺的"中国宝马", 曾让BBA心服口服 近年来,扎堆冲击豪车市场的国产新能源品牌不在少数,它们出道伊始,喊的口号都是"超越BBA"。 随着国产新能源汽车飞速发展,很多品牌确实在价格、销量等各个维度实现了目标,但要论谁在让B ...
威马可能要复活了,但威马复活其实不太可能
3 6 Ke· 2025-09-11 23:55
Group 1 - The core point of the article is that WM Motor, previously thought to be defunct, is planning a revival with ambitious production and sales targets, supported by new ownership and government backing [1][3][5] - WM Motor aims to resume production in September 2023, targeting a sales goal of 20,000 units by the end of the year with models EX5 and E.5 [3][5] - The company has set long-term goals to produce 100,000 units by 2026, 400,000 units by 2028, and 1 million units by 2030, with projected revenue of 120 billion [5][6] Group 2 - The new major shareholder, Xiangfei Automotive, has garnered support from local governments, including subsidies and priority in public procurement [5][6] - The sales targets set by WM Motor are considered ambitious, especially the goal of 2,500 units per month for the EX5 and E.5 models, which are seen as outdated compared to current market standards [8][11] - The article raises concerns about the capabilities of the new shareholder, Baoneng Group, which has a history of struggling to manage acquired automotive brands effectively [16][18][20] Group 3 - Baoneng Group's previous acquisitions, such as Qoros and PSA, have not yielded the expected results, leading to significant operational challenges and declining sales [20][22][24] - The automotive industry is facing intense competition, and simply having new ownership and funding may not be sufficient for WM Motor to succeed [30][32] - The article expresses hope that WM Motor and Baoneng Group can effectively revitalize the brand, addressing existing issues faced by current vehicle owners [34][36]