编辑｜杜伟 2026 马年注定迎来一个「AI 味」最浓的春节。 一个与众不同的玩家进入我们的视线，它正是国内最有活人感的生活和消费社区 —— 小红书，卷起了「感知力」。 小红书围绕着发布、评论、搜索、社交等高频互动场景，开放了多种 AI 语音新玩法，包括 语音发布、语音评论、语音问一问、语音私信拜年 等。 这些新奇有趣的语音玩法，带来的直观效果是：用户之间的沟通媒介不再只是图文，而开始了「动嘴」模式。 语音回帖让以往冷冰冰的评论区有了「满满的活人感」 ，涌进世界各地的语言、中国各地的方言，还有人秀起歌喉以及各式各样的播音腔、磁性嗓、低音炮。 它与传统 AI 搜索最大的区别是将真人经验与 AI 总结结合了起来，你搜索到的每一个答案，都是真实用户的知识与经验沉淀。 在小红书里直接搜「语音问就有活人答案」进入活动页面，便能开启该功能 。这个春节，年货买什么、哪里好逛，开口问就行。 用户还可以参与「语音问一问抽新春小红盒、语音拜年、语音联欢会」等特色迎春活动， 互动起来更能感受到年味。 图源： @ 甜甜圈 图源： @ 牛角包大王 @ 别咬我兔耳朵 如果说语音评论增强了社交趣味性，这两天正式上线的「语音问一问」则是社区 ...

Core Insights - Xiaohongshu has launched a new voice search feature called "Voice Q&A," allowing users to ask questions using voice commands, enhancing the search experience beyond traditional text input [1][8][9] - The feature aims to provide more personalized and detailed answers based on real user experiences, differentiating it from typical AI search products [14][24] Product Development - The "Voice Q&A" feature is an evolution of Xiaohongshu's existing Q&A functionality, which previously relied on text input and structured answers [8][13] - This new voice feature allows for a more conversational interaction, enabling users to ask complex questions and receive nuanced responses [9][22] - The platform has integrated a vast amount of user-generated content (UGC) to enhance the quality of answers, focusing on real-life experiences rather than generic information [14][16] Marketing Strategy - Xiaohongshu is promoting the "Voice Q&A" feature through various marketing campaigns, including advertisements featuring well-known personalities like Jackie Chan [5][8] - The launch coincides with the Chinese New Year, leveraging the festive period to encourage user engagement with the new feature [8][22] User Engagement - The introduction of voice search is expected to attract a broader user base, particularly those who may struggle with traditional text-based searches [22][24] - Xiaohongshu's community has shown a strong inclination towards Q&A interactions, as evidenced by the popularity of the AMA (Ask Me Anything) format within the platform [18][20] Competitive Advantage - Xiaohongshu's unique selling proposition lies in its ability to provide answers based on real user experiences, which fosters a sense of community and emotional connection that AI cannot replicate [14][24] - The platform's focus on detailed, context-rich responses positions it well against traditional search engines and other AI-driven solutions [14][24]

Core Viewpoint - Xiaohongshu has launched a new voice search feature called "Voice Q&A," enhancing its search capabilities by allowing users to ask questions verbally, thus providing more personalized and detailed responses based on real user experiences [6][14][21]. Group 1: Product Development - The "Voice Q&A" feature allows users to ask questions in a conversational manner, improving the search experience by providing structured answers derived from real user-generated content [6][16]. - This feature is designed to address the limitations of traditional text-based searches, enabling users to express more complex and nuanced inquiries [16][35]. - Xiaohongshu aims to integrate this voice feature into various scenarios, expanding its search capabilities beyond typical lifestyle queries to include areas like healthcare and education [21][22]. Group 2: User Engagement - The introduction of "Voice Q&A" coincides with a marketing push during the Spring Festival, utilizing celebrity endorsements to promote user engagement with the new feature [11][13]. - The platform has observed a strong user demand for Q&A interactions, as evidenced by the popularity of the AMA (Ask Me Anything) format, which has fostered a culture of inquiry and response within the community [27][29]. - Xiaohongshu's community-driven approach allows it to provide answers that resonate emotionally with users, fulfilling their need for connection and shared experiences [24][25][38]. Group 3: Competitive Advantage - Xiaohongshu differentiates itself from other AI-driven search products by relying on real user experiences rather than generic knowledge bases, thus enhancing the relevance and relatability of its answers [23][24]. - The platform's extensive repository of user-generated content enables it to offer diverse and detailed responses, catering to specific user needs and preferences [30][31]. - By focusing on the emotional and experiential aspects of user inquiries, Xiaohongshu positions itself as a unique player in the search market, emphasizing the importance of human connection in information sharing [37][38].

Group 1 - Sora's mobile downloads have dropped by 45% month-on-month, with consumer spending decreasing by 32% to $367,000, indicating a significant user loss after previously reaching the top of the App Store [1] - Ideal Auto has restructured its R&D organization, creating new teams for humanoid robots and software, with many autonomous driving employees moving to the base model team [3] - Wang Xingxing from Yushu Technology stated that the company that successfully develops large models for robots will be the leading AI and robotics company globally [3] Group 2 - Nvidia's proposed $100 billion investment in OpenAI is reportedly stalled due to internal doubts, despite initial expectations for a swift agreement [5] - Tencent has recruited young AI talent, with scientist Pang Tianyu joining to explore advanced reinforcement learning algorithms [6] - Kimi K2.5 has quickly become one of the top three models globally in terms of usage, significantly increasing Kimi's overseas revenue and user base [8] Group 3 - CATL's sodium battery brand "Sodium New" is set to enter passenger vehicle testing, with models from various manufacturers participating [8] - Apple is prioritizing the production of high-end iPhone models for 2026, delaying standard versions to optimize resource allocation amid rising memory chip prices [8] - Apple's Q1 2026 revenue reached a record $143.76 billion, with a 38% growth in the Greater China region, and a 23% increase in iPhone revenue [9] Group 4 - The Norwegian Sovereign Wealth Fund is projected to earn nearly $246.5 billion in 2025, with a 15.1% annual return driven by strong performance in technology and financial sectors [18] - Omdia forecasts that global smartphone shipments will reach 1.25 billion units in 2025, the highest since 2021, with Apple expected to maintain its position as the largest smartphone manufacturer [18] - Meta's Ray-Ban Display smart glasses component orders have been revised upward, predicting a significant increase in global AR glasses shipments in 2026 [18]

Core Insights - Xiaohongshu is currently testing a new feature called "Voice Q&A," which replaces the existing hot list in the search box for some users [1] - The feature allows users to input questions via voice, and the search results page displays not only relevant notes but also AI-generated summaries [1] - Xiaohongshu's official customer service confirmed that the feature is still in testing and may be rolled out to more users in the future [1] Group 1 - The "Voice Q&A" feature aims to enhance Xiaohongshu's ability to quickly provide information in user inquiry scenarios [3] - 70% of Xiaohongshu's monthly active users actively search on the platform, with over 700 million searches conducted daily [3] - The feature differentiates itself from other AI search products by focusing on generating answers based on real user notes rather than relying solely on generic AI-generated responses [3] Group 2 - The Q&A direction is a key development focus for Xiaohongshu this year, aiming to expand its reach in decision-making scenarios and user mindsets [3] - The integration of AI into the platform reflects a shift in user decision-making processes, with many users exploring AI tools for efficiency [3]

另有接近小红书的人士表示，"这一动作旨在对问答场景的新探索。" 事实上，此前以搜索场景为代表的有用心智，一直是小红书的核心优势之一。有媒体曾报道，在小红书 上，70%的月活用户都有主动搜索的习惯，平台日搜索次数超过7亿。伴随着AI时代的到来，用户的决 策场景也正在快速发生变化，已有不少用户开始尝试使用豆包、deepseek等AI产品，作为日常决策的效 率工具。 "'语音问一问'功能的上线，也是增加小红书在用户问搜场景中快速获取信息的能力。"对于和市面上其 他AI搜索产品的区别，小红书内部人士向新浪科技表示，"语音问一问更侧重于基于站内真实笔记生成 答案，本质上是站内大量真人经验的整合提炼，而非单纯依赖AI生成通用的答案。" 另据新浪科技独家了解，问搜方向将是小红书社区今年重点发展方向之一，希望借此拓展和抢占更多的 决策场景和人群心智，并将持续围绕这一方向深入布局。 新浪科技讯 1月30日下午消息，新浪科技独家获悉，小红书正在内测"语音问一问"功能。目前，已有部 分用户的小红书搜索框下方，原有的热榜功能被替换成语音"问一问"入口。 责任编辑：宋雅芳 有内测用户反馈，通过语音输入问题之后，在搜索结果页面，除了相关 ...