以下文章来源于五环外 ，作者五环外事务所 五环外 . 关注下沉市场，区域经济，产业故事 将投中网设为"星标⭐"，第一时间收获最新推送 县城牛马0.5倍速的生活 成功逆袭北上广深 县城牛马成功逆袭北上广深。 作者丨 尔尔 作者丨 车卯卯 来源丨 五环外 " 这两年大家总在聊 ' 大城市牛马 ' ，有谁关注过 ' 县城牛马 ' 吗？ " 脱口秀演员 KID 在节目里的犀利吐槽，让这个鲜少被聚焦的群体走进大众视野 。 相较于 " 城市牛马 " 在地铁闸机间的狂奔， " 县城牛马 " 生活像被按下 0.5 倍速的电影：清晨八 点的打卡机 " 滴 " 声划破寂静，趿拉着拖鞋晃 15 分钟就能晃进单位大院；午休两小时足够慢悠悠 蹲在巷口嗦完一碗飘着红油的米粉，再趴在办公桌上和周公唠半集《甄嬛传》；下午五点半的下班铃 响时，连窗帘褶皱里都渗着准时准点的生活韵律。 可这看似被熨烫平整的日常下，藏着 " 事儿不硬核却碎如牛毛 " 的职场真相 —— 晨会记录、盖章 流程、跨部门传话织成一张密网，熬到下班时肩颈像灌了铅，却从不敢轻易动跳槽的念头。在县城这 方天地里，换工作堪比推倒重来的多米诺骨牌，试错成本高得能让每个深夜 emo ...

2025.06. 17 本文字数：2727，阅读时长大约4分钟 作者 | 第一财经 陈杨园 6·18大促叠加国补，小家电品类再度成为电商平台的主要增长类目之一，记者从多平台了解到，颜 值消费、健康护理、厨电、宠物消费等领域的小家电增长显著。 不同于许多传统类目对准消费者大促的补货、囤货需求，小家电仍是个正在讲故事的行业。从煮蛋器 到空气炸锅、直发梳、扫地机器人……一代又一代的爆款小家电都要从人们的现代生活中不断找到新 痛点、新场景。 小家电笑傲6·18的背后，暗流涌动。低价仍然是其中最重要的故事，品牌们都要通过大促杠杆来放 低购买门槛，将消费者拉入"新场景"中。与此同时，价格的分化、技术的创新与追赶也在将这个行业 推入进一步的洗牌之中。 6·18战报中的"常客" 大促越来越"淡"的整体氛围下，小家电品牌对大促热情并未减退。 "6·18今年5月上旬开始，我们大概4月底之前就要确保备货全部到仓，基本上2月份至3月初就要把订 单定下去。流量也要提前布局，基本在3、4月份，就开始大量地为6·18在抖音、小红书等平台去进 行'种草'和'蓄水'了。"个护美发小家电品牌TYMO创始人兼CEO祁淼告诉第一财经记者，他按照今年 ...

Core Viewpoint - China Construction Bank's Fujian branch is enhancing its pension finance services by focusing on service upgrades, product diversification, and customized financial offerings to improve the quality of life for the elderly [1] Group 1: Service Upgrades - The "Happy Filial Piety" zone at the Fuzhou Qinyuan branch is becoming a retirement hub for local seniors, offering services like health assessments and retirement planning [2] - The Fujian branch has established 8 specialized pension finance outlets and upgraded 168 "senior-friendly" service areas to enhance accessibility and convenience for elderly clients [4] Group 2: Financial Products and Support - The Fujian branch is prioritizing the pension industry in its lending strategy, introducing innovative loan products to support various types of elderly care services [6] - Construction Bank is providing comprehensive financial services to health tech companies, facilitating their growth in the "silver economy" through tailored financial solutions [5] Group 3: Community and Charitable Initiatives - A charitable trust project has been launched to support home-based elderly care in Taiyuan Village, benefiting over 500 seniors through the "Anxin Shanyang" product [7] - The Fujian branch is collaborating with local governments and organizations to create a comprehensive pension finance ecosystem, enhancing the quality of life for retirees [9]

Core Insights - The 137th Canton Fair is currently taking place in Guangzhou, focusing on the theme of "Beautiful Life," showcasing innovative sports and leisure products that attract buyers [1] Group 1: Company Developments - Guangzhou Shuangyu Sports Goods Group introduced a new ping pong serving machine with enhanced features, allowing adjustments to ball frequency, speed, direction, and landing point through a controller [2] - The company aims to expand its market presence in emerging regions such as the Middle East and Africa, while maintaining strong relationships with existing customers in Southeast Asia and Russia [2] - Shanxi Yikang Fitness Equipment Co., Ltd. presented over 60 new products, including treadmills and rowing machines, with a focus on artificial intelligence integration and customized user interfaces [2] Group 2: Market Trends - China's exports to over 160 countries and regions have seen growth, with a 9.6% increase to Belt and Road countries and a 13.4% increase to ASEAN countries [2] - The demand for Chinese fitness equipment in overseas markets is significant, with Zhejiang Tuda Hardware Products Co., Ltd. reporting a 35% year-on-year increase in sales for Q1 [4] - The overall export value of China's sports goods is projected to reach $28.396 billion in 2024, reflecting a year-on-year growth of 6.77% [4]

Core Insights - The article highlights the vibrant consumer culture in Changsha during the May Day holiday, with over 8 million expected visitors, showcasing a shift towards experiential and culturally rich consumption [1][3]. Group 1: Consumer Trends - Tourists are increasingly favoring local cultural experiences and emotional value over traditional price-based considerations, indicating a trend from "cost-effectiveness" to "emotional value" in consumer choices [1]. - Popular attractions during the holiday included the East Mao Street Teahouse and "Big Snacks," which have become essential stops for visitors seeking unique experiences [1][6]. Group 2: East Mao Street Teahouse - The East Mao Street Teahouse, a reconstructed historical teahouse, sold over 3,000 cups of tea and 3,000 buns daily during the holiday, with an estimated daily foot traffic of 12,000 to 15,000 visitors [3][4]. - The teahouse appeals to both older and younger demographics, creating a lively atmosphere where traditional tea drinking meets modern social media engagement [4][5]. Group 3: Big Snacks - The "Big Snacks" store, located at the intersection of Jiefang West Road and Fusheng Road, saw a threefold increase in foot traffic during the holiday, with over 150 types of oversized snacks available [6][7]. - The store's unique selling proposition lies in its large packaging and creative displays, which cater to the emotional and social needs of younger consumers [7]. Group 4: Wellness and Relaxation - Foot massage and wellness services have become integral to the travel experience in Changsha, with many tourists incorporating these activities into their itineraries for relaxation after travel [8][10]. - The "Yierkang" wellness center offers a variety of services, including traditional Chinese medicine treatments, appealing to both individual travelers and families [10][11].