核心发现 用户变化 用户触媒偏好呈现年龄差异 ：不同年龄段和城市级别的用户在行业偏好上存在明显差异，00后群 体倾向于关注游戏等娱乐内容；25-30岁的青年群体更偏好亲子育儿等。 中国移动互联网流量 丨季度报告 移动互联网流量小幅增长，用户行为向低频深用变迁 ：2025Q3中国移动互联网月独立设备数增至 14.52亿，环比Q2增长0.83%；用户单日使用次数为59.8次，环比Q2下降2.9%；时长为282.9分钟， 环比Q2增长2.3%，用户使用行为深度提升。 行业变化 核心摘要： 美食外卖巨头大战落幕，短期流量激增后续增长乏力 ：京东成功入局，市监局叫停巨头不正当内 卷，强化行业规范，行业流量短期激增，8-9月环比下滑，后续增长动能不足。 本报告利用艾瑞咨询UserTracker多平台网民行为监测数据库等产品数据及桌面研究，综合分析了2025年 移动互联网的用户变化、行业流量变化、APP流量变化。报告指出，2025年第三季度，移动互联网流量小 幅增长，用户行为向低频深用变迁。在用户结构方面，用户性别、年龄结构稳定，中高线未婚群体驱动增 长，用户触媒偏好呈现年龄和城市级别差异。在行业方面，美食外卖巨头大战落幕 ...

Core Insights - The Ministry of Industry and Information Technology has released the telecommunications service quality report for Q3 2025, focusing on key service work, user complaints, and service improvement requirements [1] Group 1: Telecommunications Service Quality - A third-party organization conducted tests on customer service hotlines of major internet companies, revealing that Sogou Browser and Dida Chuxing did not provide human customer service, while iQIYI, Zhuanzhuan, and Sohu News had unreachable human customer service [1] - The ministry has urged these companies to rectify the issues and enhance their service capabilities [1] Group 2: User Complaints - In Q3 2025, complaints regarding poor mobile applications showed that 49.7% were related to cybersecurity issues, 29.6% involved personal information and permissions, and 20.7% pertained to information security problems [1] - The China Internet Association, in collaboration with app stores and security testing firms, has taken action to remove 142 problematic mobile applications [1]

Core Insights - The Ministry of Industry and Information Technology (MIIT) of China announced the telecom service quality report for Q3 2025, highlighting the "Second Number Renewal" initiative which has covered over 230 mainstream applications and processed more than 260 million unbinding requests, serving over 4.3 million users [1] Group 1: Second Number Renewal Initiative - The "Second Number" refers to phone numbers recycled by telecom operators after being inactive for over 90 days, aimed at optimizing limited number resources [1] - The MIIT is promoting a service that allows users to unbind their historical accounts with a single click, in collaboration with telecom operators and internet platforms [1] Group 2: User Protection and Complaints - The MIIT has intensified efforts to combat unsolicited commercial electronic information, providing protective services to 1.26 billion users based on their preferences [1] - In Q3 2025, 42.1% of telecom user complaints were related to service disputes, 37.3% to tariff disputes, and 10.1% to marketing issues [1] Group 3: Mobile Application Complaints - Among complaints regarding problematic mobile applications, 49.7% were related to cybersecurity issues, 29.6% to personal information and permissions, and 20.7% to information security [2] - The China Internet Association, in collaboration with app stores and security testing firms, has taken action to remove 142 problematic mobile applications [2]