Core Viewpoint - The article highlights the successful integration of local agricultural products, specifically Lianzhou crystal pears, into the tourism sector at the popular tourist destination, Gulongxia, during the summer peak season, resulting in significant sales and increased brand awareness for the product [1][10][12]. Group 1: Sales Performance - On the first day of the event, Lianzhou crystal pears sold over 2,000 jin (1,000 kg), with cumulative sales exceeding 4,000 jin (2,000 kg) shortly thereafter [17]. - The Gulongxia scenic area received 379,000 visitors in July 2023, marking a 63.43% increase compared to the previous year, which provided a strong customer base for the sales of Lianzhou crystal pears [11][12]. Group 2: Product Characteristics - Lianzhou crystal pears are characterized by their translucent flesh and sweet, juicy taste, making them a popular choice among consumers [7]. - The peak season for Lianzhou crystal pears is during July and August, coinciding with the summer tourism boom [8]. Group 3: Marketing and Promotion - The event featured an immersive experience booth that included tasting and purchasing areas, as well as informational displays about the cultivation history and green farming techniques of Lianzhou crystal pears [14][15]. - The collaboration with Gulongxia aims to enhance the visibility and market reach of Lianzhou crystal pears, showcasing them as a key agricultural product of the region [20][26]. Group 4: Agricultural Impact - Lianzhou has a planting area of 65,000 mu (approximately 4,333 hectares) for crystal pears, with an annual production exceeding 70,000 tons and a market value of over 1.2 billion yuan, benefiting around 28,000 farming households [35]. - The integration of agriculture and tourism is seen as a strategy to create a sustainable economic model, enhancing both agricultural sales and tourism experiences [31][33].

Core Viewpoint - The article highlights the initiative by Lianzhou to deliver crystal pears to over 13,000 elderly residents aged 80 and above, showcasing the city's commitment to honoring the elderly and promoting high-quality development through the "Hundred Counties, Thousand Towns, and Ten Thousand Villages" project [3][4][5]. Group 1: Elderly Care Initiative - Lianzhou has been delivering sweet crystal pear gift boxes to elderly residents for three consecutive years, emphasizing respect and care for the elderly [3][4]. - The initiative is a unique approach in China, combining community support with local agricultural products [8]. - Local government and volunteers have worked together to ensure that even remote areas receive these deliveries, enhancing community bonds [10][11]. Group 2: Agricultural Development - Lianzhou's crystal pear industry benefits from fertile soil and ecological water sources, leading to high-quality fruit production [16][17]. - The area has 65,000 acres of crystal pear cultivation, with an annual output exceeding 70,000 tons and a production value of 1.23 billion yuan, significantly benefiting 28,000 fruit farmers [19][20]. - The "Hundred Counties, Thousand Towns, and Ten Thousand Villages" project has driven comprehensive agricultural upgrades, including technological advancements and brand promotion [22][23]. Group 3: Innovative Transportation - Lianzhou has implemented drone transportation for crystal pears, improving efficiency and reducing fruit loss during delivery [27][30]. - This drone system can carry up to 160 pounds per trip, enhancing the logistics of pear distribution [30]. Group 4: Community Engagement - Farmers like Li Zhixian, who have benefited from the industry, are giving back to the community by donating pears to the elderly, creating a positive feedback loop [31][32][36]. - The initiative not only supports local agriculture but also fosters a sense of community and shared prosperity [40][41].

Group 1 - The "Fushou Lianzhou: Sweet Pears" 2025 Lianzhou Crystal Pear Picking Series event was officially launched, showcasing the integration of agriculture and tourism [3][10] - The event featured immersive experiences such as night tours in the pear orchard, fresh pear juice tasting, and various pear-based products, enhancing cultural appreciation [2][9] - Lianzhou's crystal pear industry has significant ecological, economic, and cultural value, with 65,000 acres of pear orchards benefiting 28,000 farmers, producing over 70,000 tons annually and generating more than 1.2 billion yuan in output value [10][11] Group 2 - A signing ceremony took place for deep processing agreements and sales contracts, facilitating fresh fruit delivery to the Greater Bay Area within 6 hours, indicating expected sales growth this year [15] - The event included the launch of a digital initiative called "Touch Screen Pear Picking," aimed at modernizing the industry and enhancing consumer engagement [16] - The series of activities will continue until August 30, featuring over 20 online and offline events, including community engagement initiatives [16]

Core Viewpoint - The article highlights the release of the "2025 Lianzhou Crystal Pear Procurement Guide," inviting buyers to pre-order this premium fruit from Lianzhou, known for its unique growing conditions and high-quality production [1][16]. Group 1: Industry Overview - Lianzhou is recognized as the "Hometown of Crystal Pears" in China, benefiting from a favorable natural environment for pear cultivation, including an altitude of 300-700 meters and significant temperature variations [6][8]. - The region has 65,000 acres of pear orchards, supporting 28,000 farming households, with an annual production exceeding 70,000 tons and a production value surpassing 1.2 billion yuan [8][9]. Group 2: Product Characteristics - Lianzhou Crystal Pears are characterized by their large size, with individual fruits weighing over 200 grams, and some reaching over 500 grams [10]. - The pears have a creamy yellow skin, a glossy surface, and a thin, tender skin with juicy, sweet, and fine-textured flesh [12][14]. Group 3: Procurement and Quality Control - The Lianzhou Agricultural and Rural Bureau has selected over 80 high-quality pear orchards, ensuring strict quality control from planting to harvesting [15]. - The procurement guide aims to connect buyers with these orchards, promoting the distribution of Lianzhou's sweet pears to a wider audience [16][17].

Core Viewpoint - The 2025 Lianzhou Crystal Pear Harvest Season will officially begin on July 15, inviting visitors to enjoy a series of activities over a 40-day period, showcasing the unique qualities of Lianzhou Crystal Pears [9][10]. Group 1: Product Overview - Lianzhou Crystal Pears are known for their large size, crisp texture, and sweet flavor, making them a popular choice among fruit enthusiasts [7][8]. - The region of Lianzhou, recognized as the "Hometown of Crystal Pears" in China, has a long history of cultivation, benefiting from suitable altitude, significant temperature differences between day and night, ample sunlight, and fertile soil [24][25]. - The annual production of Lianzhou Crystal Pears exceeds 70,000 tons, with a market value of approximately 1.2 billion yuan [27][28]. Group 2: Marketing and Promotion - The local government and agricultural authorities have actively promoted Lianzhou Crystal Pears in the Greater Bay Area, including launching themed buses in Guangzhou to increase visibility [28][29]. - A series of engaging activities will be held during the harvest season to attract consumers nationwide, enhancing the experience of pear picking and showcasing the fruit's appeal [30][31]. Group 3: Events and Engagement - The harvest season will feature a live-streaming competition where talented hosts will showcase the growth environment and picking process of Lianzhou Crystal Pears, allowing online audiences to interact and learn more about the product [37][45]. - A special live-streaming event will invite popular influencers to promote Lianzhou Crystal Pears, combining agricultural products with influencer marketing to reach a broader audience [46][50]. - A campus ambassador selection event titled "One Bite of Pear, Stress Relief" aims to engage younger demographics by promoting Lianzhou Crystal Pears through creative presentations and activities [53][56].

Group 1 - The 2025 Chinese Cuisine Supply Chain Going Global Conference was held in Guangzhou, attracting nearly 200 participants from over 17 industry associations and more than 100 supply chain platforms and chain restaurants to discuss the current status, pain points, and trends of Chinese cuisine going global [8][9][10][11] - The event highlights the historical opportunity for the Chinese cuisine supply chain to expand internationally, emphasizing collaboration among various stakeholders in the industry [9][10] Group 2 - The annual "Sweet Date with Li" event took place on June 22 in Guangzhou, featuring the opening of a brand showcase for Guizhou's honey-sweet Li fruit, which is recognized as a national geographical indication product [28][36] - The honey-sweet Li fruit is celebrated for its crisp texture and sweet flavor, gaining popularity among consumers and elite groups, and serves as a bridge for Guizhou products to enter the Bay Area market [36][43] Group 3 - On June 21, the Guangdong branch of the Bank of Communications conducted a support and research initiative in Lianzhou, focusing on the development of local agricultural industries and rural revitalization [45][47][49] - The initiative aims to inject new momentum into Lianzhou's industrial development through in-depth discussions and on-site inspections related to local specialty agriculture [48][49]

Core Viewpoint - The article discusses the efforts of the Bank of Communications Guangdong Branch in supporting the agricultural development of Lianzhou, focusing on local specialties such as Lianzhou Choy Sum and Crystal Pears, while promoting investment and consumption assistance initiatives [2][19]. Group 1: Agricultural Development - The Bank of Communications Guangdong Branch, led by Vice President Chen Xinqiao, conducted a field study in Lianzhou to explore the development of local agricultural industries and rural revitalization [2][3]. - The research team visited Lianzhou Zheng Agricultural Development Co., Ltd. and the Kongwei Crystal Pear demonstration base to understand the current status of Lianzhou Choy Sum and Crystal Pear industries [5][6]. - The company representative detailed the full industry chain operation model of Lianzhou Choy Sum, highlighting the application of modern agricultural production technology and achievements in brand building and market expansion [7][8]. Group 2: Financial Support and Challenges - The Crystal Pear base manager presented information on the planting scale, variety characteristics, yield, and sales of Crystal Pears, which are well-regarded in the market but face challenges in storage, preservation, and cold chain logistics [11][12]. - The Bank of Communications Guangdong Branch plans to leverage its financial advantages to provide support in funding and supply chain finance to address the bottlenecks in the Crystal Pear industry [13][14]. Group 3: Future Collaboration and Initiatives - The research not only serves as a comprehensive assessment of Lianzhou's agricultural industry but also lays the groundwork for future investment attraction and consumption assistance efforts [16][17]. - The Bank of Communications Guangdong Branch emphasizes its commitment to supporting Lianzhou's development by integrating resources and actively introducing quality enterprises and projects to upgrade local agricultural industries [18][19]. - Lianzhou's Deputy Mayor Wei Wei expressed gratitude for the bank's ongoing support and hopes to deepen cooperation in investment attraction and consumption assistance to achieve mutual benefits and promote high-quality economic development [20][22].

Group 1 - The Greater Bay Area Agricultural Trade Fair, the first B2B agricultural exhibition in China, will take place from December 12-14, 2025, at the Guangzhou Import and Export Fair Complex [6][7][8] - Over 10,000 global buyers and more than 200 local specialty products will be showcased in a 30,000 square meter exhibition area [5][6] - The event aims to establish itself as a benchmark industry event in the agricultural sector, akin to the Canton Fair [7][8] Group 2 - The National Intellectual Property Administration has recognized 224 products as geographical indication products, with 60 from Guangdong, including Yangshan chicken and Enping lettuce [13][14] - The successful conversion of Lianzhou crystal pear and Lianzhou vegetable heart into protected geographical indication products marks a significant step in brand building and intellectual property protection for Lianzhou [23][24][27] Group 3 - A rural technology team from South China Agricultural University is assisting in the revitalization of the tea industry in Chaozhou Phoenix Town [29][30] - The "Hundred Million" rural technology special commissioner program was officially launched in Phoenix Town, involving local government and agricultural representatives [30][31][33] Group 4 - A meeting for distributors of Zhenning honey peaches was held in Guangzhou, marking the beginning of a new promotional season for the product in the Greater Bay Area [34][37]

Core Viewpoint - The successful transformation of Lianzhou Crystal Pear and Lianzhou Choy Sum into geographical indication protected products marks a significant step in enhancing the brand value and market competitiveness of these local agricultural products [4][22]. Group 1: Product Recognition and History - Lianzhou Crystal Pear and Lianzhou Choy Sum have been well-loved by consumers and are recognized for their unique qualities [3][4]. - Lianzhou Crystal Pear has a long cultivation history, known for its large size, thin skin, and sweet taste, with a planting area of 65,000 acres and an annual output exceeding 70,000 tons, generating a value of 1.2 billion yuan [8][10]. - Lianzhou Choy Sum, grown in unique climatic and soil conditions, has a planting area of 150,000 acres and a comprehensive output value of 1.8 billion yuan, making it one of the key agricultural industries in Qingyuan City [13][15]. Group 2: Transformation Process - The approval for the transformation into geographical indication protected products is a recognition of the quality of Lianzhou's specialty agricultural products [4][22]. - The local market supervision bureau collaborated with various departments to collect and organize application materials, enhance production standards, and improve quality control systems [17][18]. Group 3: Implications for Agriculture - The transformation will lead to stricter quality supervision and stronger intellectual property protection, effectively preventing counterfeit products and safeguarding consumer rights and brand reputation [23][24]. - This development is expected to enhance product added value, promote the market expansion of Lianzhou Crystal Pear and Lianzhou Choy Sum, and drive the standardization, scaling, and branding of Lianzhou's specialty agricultural industry [26][28].