迪士尼玩偶

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在得物做年轻人生意,每15分钟一个百万级爆品,稳定长销3年
36氪· 2025-05-28 13:07
同样在玩具品类,泡泡玛特、Jellycat在得物的销售数据也让人惊喜。 在过去一年中,泡泡玛特在得物同比增长接近200%,一年卖出超过15万只LABUBU和超过5万个MEGA。同时,英国高端玩具品牌Jellycat也在得物实现了4 倍的高增速。 什么样的品牌能抓住5亿年轻人红利? 每15分钟诞生一个百万级爆品 "起初我们对得物并不真正了解,以为平台的用户主要是年轻男性。"黄金珠宝类目的头部经销商张超说。 2022年,抱着"试一试"的心态,张超入驻得物,却得到了意外的收获。经过一段时间的运营后,张超发现得物的整体流量比想象中大很多,转化率也比其他 平台要高。 与张超的观察相同,另一家黄金珠宝经销商表示,其在得物经营的多个品牌,去年的总销售额达到数亿元,同比增长超过1600%。 亮眼的数字背后,得物已悄然成长为黄金珠宝类目销售增速较快的电商平台之一。此外,潮玩,尤其是毛绒玩具类目的增速也非常可观。 2021年,玩具经销商马向荣入驻得物。在马向荣的介绍中,他第一个在得物卖爆的产品是迪士尼的玩偶,两个月就卖出了30万个,销售额近2000万元。此 后,他将更多精力投入得物,两年时间内,其店铺的销售额就翻了100倍。20 ...
三位数买高奢,中产都在海关拍卖捡漏?
Hu Xiu· 2025-05-02 10:32
Group 1 - The article highlights the recent auction of 735 Disney merchandise items, including 653 plush toys, which attracted significant attention and resulted in a toy being sold for 280,480 yuan, a nearly ninefold increase from its starting price of 32,480 yuan [8][10][18] - The auction was characterized by intense bidding, with over 60,000 viewers and 139 participants, showcasing the growing interest in collectible items among younger consumers [5][18][21] - The auction featured a specific item known as "green Belle," which was misidentified, leading to confusion and inflated prices, demonstrating the speculative nature of the collectibles market [20][21][50] Group 2 - The article discusses the evolving role of customs in the collectibles market, indicating that customs authorities are increasingly involved in the auctioning of seized goods, which has become a new trend in the "guzi" (collectibles) economy [22][29][50] - It notes that the auction process is often opaque, with no guarantees regarding the authenticity of the items sold, raising concerns among buyers about potential counterfeit products [48][50] - The customs auctions have become a popular venue for middle-class consumers seeking to acquire luxury items at lower prices, reflecting a shift in consumer behavior towards seeking value in seized goods [33][36][39]