来源：险企高参 非车险市场将逐步告别内卷，迈入高质量发展的新阶段。 2025年末《非车险综合治理有关问答（一）》（以下简称：《问答》）下发，为11月1日起实施的非车 险"报行合一"政策提供详细补充。作为继车险、寿险之后"报行合一"监管的第三大战场，非车险综合治 理细则落地，标志着财险全业务线费用管控将得到进一步完善。 从内容上看，《问答》对"见费出单""分期缴费"等关键条款给出明确标准。 《问答》明确，保险公司须在收取保费后签发保单并开具发票，保险中介机构代收保费不视为"见费出 单"。针对地方财政吃紧背景下的政策性业务难题，《问答》允许党政机关等使用财政资金投保的业 务，凭政府签章文件灵活签发保单。但明确企事业单位及个人投保、政府仅提供补贴的业务仍须严格执 行"见费出单"。 在分期缴费方面，《问答》禁止"前低后高"的缴费结构，要求首次缴费后，其余各期金额原则上保持一 致或递减，最后一期缴费金额不超过总保费除以缴费次数的金额，扭转部分险企将缴费条件异化为竞争 砝码的乱象。 针对专项业务，《问答》也明确了差异化规则：财政补贴性农险附加费率不得超过25%，且不列支手续 费，须确认收到农民或农业生产经营组织自缴保费后 ...

来源：蓝鲸新闻 国） 蓝鲸新闻记者从业内获悉，金融监管总局近日下发《关于印发<非车险综合治理有关问答（一）>的通 知》（下称《问答》），针对非车险"报行合一"实施过程中出现的各类现实问题，进一步厘清政策内涵 与边界，统一行业执行标准。 从行业情况来看，非车险业务种类丰富、情况复杂，非车险综合治理工作正按照"依法合规、实事求 是、先立后破、稳步推进"的原则有序开展。2025年，监管先后下发《关于加强非车险业务监管有关事 项的通知》（下称《通知》）和《加强非车险业务监管有关工作指引》（下称《指引》）两份文件，进 一步明确非车险"报行合一"相关工作。 有业内人士向记者表示，不同于标准化的车险业务，非车险业务场景更复杂、涉及的产品类型和行业类 型也更多，在业务开展过程中，对相关政策有不同的理解，比较典型就包括部分领域并不具备"见费出 单"的条件。 此次《问答》明确，财险公司应在收取保费后向客户签发保单并开具保费发票，保险中介机构代收保费 不视为"见费出单"；对于人民币业务，保险公司收到银行承兑汇票后签发保单可视为"见费出单"；对于 共保业务，主承保公司或保交所等行业基础设施收取保费后签发保单和开具发票，可视为"见费出 ...

2026年，非车险"报行合一"继续推进中。 近日，慧保天下独家获悉国家金融监管总局财险司已于2025年最后一天正式下发《关于印发《非车险综 合治理有关问答（一）》的通知》（金财险司函〔2025〕639号，以下简称《问答》），针对非车险"报 行合一"实施过程中所出现的各类现实问题，一一给出详细解答，进一步厘清政策内涵与边界，统一行 业执行标准。 2025年，针对非车险"报行合一"，监管部门曾发布两则重磅文件，分别是《关于加强非车险业务监管有 关事项的通知》（金发〔2025〕36号，以下简称《通知》）和《加强非车险业务监管有关工作指引》 （金财险司函〔2025〕527号，以下简称《指引》）》，对于行业落实非车险"报行合一"做出了明确的 规定。 两则文件一经下发，即在行业引发广泛讨论，而其中涉及的一些细节问题，却引发了险企业务一线的困 惑，因为"非车险"涉及险种众多，行业众多，业务场景情况复杂之程度要远超车险，有的领域甚至 连"见费出单"的条件都不具备。此次《问答》的下发，无疑就是要解决这些困惑。 这其中最值得关注的核心内容莫过于: 短期意健险不适用非车险"报行合一"，部分险种除外； 保险中介代收保费不视为"见费出 ...

在当前金融行业高质量发展的新阶段，深度践行消费者权益保护工作成为行业共同聚焦的关键课题与践 行金融工作"人民性"的重要载体。作为行业的重要参与者，阳光财产保险股份有限公司（以下简称"阳 光财险"）将消保工作提升至战略高度，通过体系化建设、全流程优化、创新化宣教、智能化治理以及 人性化服务实现消保落地，凭借其前瞻性、立体化的消费者权益保护生态，阳光财险在财经网2025年度 金融业评选中获评"年度杰出消费者权益保护企业"。 战略引领，消保基因深植公司治理 阳光财险将消费者权益保护纳入公司顶层设计。2025年，公司通过"党建消保深度融合"系列活动，将消 保工作要求全面融入战略规划，并直接与党组织考核机制挂钩，消保理念得以深度融入经营管理全过 程。 通过"文化上墙"、原创歌曲展演等生动形式，阳光财险持续强化全员消保文化建设。制度层面，修订完 善百余项规范，构建覆盖产品开发、销售、承保、理赔、投诉全流程的消保机制。资源保障上，设立专 项消保基金及重点业务客户关爱金，为教育宣传、困难帮扶等关键工作提供坚实支持，从根源上筑牢消 费者权益保护的制度与文化根基。 透明为先，全周期信息披露保障知情权 为保障消费者的知情权与自主选 ...

Core Insights - The automotive industry is experiencing intense competition during the Double Eleven shopping festival, with companies employing aggressive marketing strategies to boost sales figures [1][2] - The entry of JD.com into the automotive market signifies a shift in marketing dynamics, leveraging its platform to create a new model of car sales [11][12] - The use of "small deposits" and "large deposits" by car manufacturers to inflate order numbers raises questions about the authenticity of reported sales figures [3][2] Group 1: Automotive Sales Dynamics - Monthly sales rankings in the automotive sector are highly competitive, with fewer than 40,000 units sold failing to make the top ten [1] - The trend of using "big order" and "small order" data to create hype around new car launches has become commonplace, with some companies reporting over 10,000 orders within 24 hours of a vehicle's release [2][3] - The distinction between small deposits (flexible, refundable) and large deposits (binding, non-refundable) is crucial for understanding consumer commitment and production planning [2] Group 2: JD.com's Market Entry - JD.com has launched its own vehicle, priced at 49,900 yuan for a battery rental version, aiming to compete directly with established brands like BYD [1][11] - The marketing strategy for JD.com's vehicle includes a unique collaboration model with GAC and CATL, focusing on a "platform + manufacturing + technology" approach [12] - JD.com's extensive service network, comprising over 3,000 self-operated car stores and 40,000 partner stores, enhances the customer experience from test drives to after-sales service [13] Group 3: Industry Challenges and Opportunities - The insurance market for new energy vehicles faces significant challenges, including high claim rates and difficulties in obtaining coverage, leading to losses for insurers [15][16] - Regulatory efforts are underway to improve the insurance landscape for new energy vehicles, including the introduction of a platform to prevent insurers from refusing coverage [15] - The need for a more accurate risk pricing system is emphasized as essential for making insurance affordable for new energy vehicle owners while ensuring profitability for insurers [15]

Core Viewpoint - Liu Qiangdong's entry into the 600 billion insurance market highlights his focus on addressing industry pain points, following the footsteps of Alibaba and Tencent in Hong Kong's insurance sector [2][16]. Group 1: Company Developments - Jingda HK Trading Co., Limited recently obtained an insurance brokerage license in Hong Kong, which has been renamed to "JD Insurance Consultant (Hong Kong) Limited" shortly after [2]. - JD Insurance is actively recruiting for various insurance-related positions in Hong Kong, indicating a serious commitment to establishing a presence in the insurance market [4]. - Liu Qiangdong's long-standing interest in the insurance sector dates back to 2010, with previous attempts to acquire insurance licenses and partnerships, including a significant stake in Allianz China [5][7]. Group 2: Industry Context - The insurance market in Hong Kong is robust, with a market size of 637.8 billion HKD in 2024, and a new policy issuance amounting to 219.8 billion HKD, reflecting a 22% increase [16]. - The insurance penetration rate in Hong Kong reached 18.2% in 2024, making it one of the most developed insurance markets globally [14]. - The challenges faced by the insurance industry, particularly in the context of insuring new energy vehicles, have created significant opportunities for companies like JD to innovate and address these pain points [9][12]. Group 3: Competitive Landscape - Other tech companies, such as Xiaomi and Tesla, are also entering the insurance market, leveraging their data and technology to create tailored insurance products [10][12]. - The competitive dynamics in the insurance sector are intensifying, with established players like Alibaba and Tencent already making significant investments and acquisitions in the Hong Kong insurance market [17].

Core Viewpoint - JD.com has made a significant move in the Hong Kong insurance market by obtaining an insurance brokerage license, marking a step towards completing its "retail-logistics-financial" ecosystem in the region [3][5][17]. Group 1: License Acquisition and Company Structure - JD.com received the insurance brokerage license under the name "Jingda HK Trading Co., Limited," which was quickly renamed to "JD Insurance Consultant (Hong Kong) Limited" within 48 hours, indicating its strong commitment to the Hong Kong market [5][7]. - The license allows JD.com to operate in both general and long-term insurance sectors, enabling it to offer a diverse range of products including auto insurance, life insurance, and savings insurance [8][13]. - The company is fully owned by JD Innovation Information Technology Co., Ltd., which is ultimately controlled by Liu Qiangdong [5][6]. Group 2: Recruitment and Team Building - JD.com is actively recruiting a local team with specific qualifications, including candidates who hold a Hong Kong insurance license and have experience in the local market [9][10]. - The recruitment emphasizes the need for compliance and management experience, indicating a strategic approach to align with local regulations and industry standards [9][10]. Group 3: Market Context and Growth Potential - The Hong Kong insurance market is entering a high growth phase, with total gross premiums expected to reach HKD 637.8 billion in 2024, and new business premiums projected to grow by 22% year-on-year [13]. - The contribution from mainland visitors to the insurance premiums is significant, accounting for nearly 30% of the total, reflecting strong demand [13]. - JD.com’s entry aligns with the broader trend of internet giants expanding their presence in Hong Kong, which is recognized as a key international financial hub [19][20]. Group 4: Strategic Implications - The acquisition of the insurance brokerage license is part of JD.com's broader strategy to build a comprehensive ecosystem that integrates retail, logistics, and financial services [17][25]. - The company aims to leverage its e-commerce platform to drive insurance customer acquisition and enhance operational efficiency through data utilization [23][25]. - JD.com’s long-term vision includes creating synergies between its insurance offerings and asset management services, positioning itself competitively against other major players in the market [11][17]. Group 5: Challenges Ahead - JD.com faces intense competition in the Hong Kong insurance market, which includes over 160 insurance companies, leading to significant product homogeneity [22]. - The regulatory environment in Hong Kong is stringent, with high compliance costs and complex rules regarding cross-border capital flows and data privacy [22]. - Building brand trust among Hong Kong consumers, who tend to be loyal to established insurance companies, presents an additional challenge for JD.com [22].

Group 1 - JD.com has obtained an insurance brokerage license in Hong Kong, marking its expansion into overseas insurance markets after establishing a presence in mainland China [1][2] - The Hong Kong insurance market is experiencing growth, with total gross premiums reaching HKD 423.4 billion in the first half of the year, and new premiums for long-term business (excluding retirement plans) increasing by 50% year-on-year to HKD 173.7 billion [1][4] - There are 799 companies holding insurance brokerage licenses in Hong Kong, indicating a highly competitive environment that JD.com must navigate to capture market share [1][4] Group 2 - JD.com has rebranded its Hong Kong insurance subsidiary to Jingda HK Trading Co., Limited, which is fully owned by JD Innovation Information Technology Co., Ltd. The license is valid until October 13, 2028 [2] - The company has been actively recruiting for positions such as insurance consultants and compliance officers in Hong Kong to support its expansion efforts [2] - JD.com has established a significant presence in the mainland insurance market with stakes in JD Allianz General Insurance, JD Insurance Brokerage, and JD Insurance Agency [2] Group 3 - Other internet giants like Tencent and Ant Group have also entered the Hong Kong insurance market, with Tencent's subsidiary obtaining a long-term insurance license earlier this year [3] - The complexity of insurance products means that while online sales channels are important, traditional insurance agents and bancassurance channels remain crucial for customer support and claims processing [3] - JD Allianz is focusing on innovative insurance products suitable for online platforms, such as return shipping insurance and mobile screen damage insurance, leveraging big data to enhance claims efficiency [3] Group 4 - JD Allianz's premium income is projected to exceed HKD 10 billion in 2024, with over 60% of this coming from online channels [4] - The competitive landscape in Hong Kong includes 1,483 licensed insurance agencies, with both international and local companies posing significant competition [4] - In the first half of 2025, Hong Kong's general insurance business reported gross and net premiums of HKD 58.4 billion and HKD 39.9 billion, respectively, with total claims paid amounting to HKD 25.6 billion [4]

Core Viewpoint - JD.com has obtained a license for insurance brokerage business in Hong Kong, marking its expansion into overseas insurance markets after establishing a presence in mainland China [1][3]. Group 1: Market Overview - The Hong Kong insurance market has shown a growth trend, with total gross premiums reaching HKD 423.4 billion in the first half of the year. The new premiums for long-term business (excluding retirement plans) amounted to HKD 173.7 billion, a 50% increase compared to the previous year [2][6]. - The total premium income for long-term effective business was HKD 365 billion, reflecting a growth of 33.7% [2][6]. - The competition in the Hong Kong insurance market is intense, with 799 companies holding insurance brokerage licenses and 1,483 licensed agencies [2][6]. Group 2: JD.com's Strategy - JD.com is actively recruiting for positions such as insurance consultants and compliance officers in Hong Kong to optimize its operations and market presence [3]. - The company has rebranded its Hong Kong insurance subsidiary to Jingda HK Trading Co., Limited, which is fully owned by JD.com Innovation Information Technology Co., Ltd. The license is valid until October 13, 2028 [3]. - JD.com has been involved in the mainland insurance market for several years, holding a 33% stake in JD Allianz General Insurance and owning JD Insurance Brokerage and JD Insurance Agency [3]. Group 3: Competitive Landscape - Other internet giants like Tencent and Ant Group have also entered the Hong Kong insurance market, with Tencent's subsidiary obtaining a long-term insurance license [4]. - Despite the importance of online sales channels, traditional insurance products still heavily rely on insurance agents and bank-insurance channels for support [4]. - JD.com is leveraging its e-commerce platform to offer innovative insurance products, such as return shipping insurance and mobile screen damage insurance, while also utilizing big data to enhance claims efficiency [4][5].

Core Viewpoint - The recent appointments of Li Liyan and Zhang Lili at JD Allianz Property Insurance Co., Ltd. aim to enhance corporate governance and regional business management structure [2][5]. Company Background - JD Allianz Property Insurance, originally established as Allianz Insurance Company's Guangzhou branch in 2003, became an independent legal entity in 2010 and was renamed in 2019 [5][6]. - The company has expanded its business coverage to key regions including Guangdong, Shanghai, Beijing, and Sichuan [6]. Management Team - The management team is characterized by a significant trend towards youth, with many core members being born in the 1980s and 1990s, and a high proportion of executives having foreign enterprise experience [6][7]. - The current core management structure consists of one general manager and three deputy general managers, each with diverse backgrounds and responsibilities [7][8]. Business Growth and Financial Performance - The company's insurance business revenue grew from 1.241 billion to 6.396 billion from 2018 to 2024, with a notable increase in profitability in 2023 and 2024, achieving net profits of 30 million and 86 million respectively, marking a 184.4% year-on-year growth in 2024 [8][9]. - The growth in business is closely linked to the 2018 equity changes and capital increase, which boosted the registered capital from 805 million to 1.61 billion [8]. Product Offering - The product portfolio shows a strong influence from shareholders, with the return shipping insurance being a strategic pillar, experiencing a 64.4% growth in 2024, although it has shown a significant decline in average premium rates from 1.07% in 2023 to 0.36% in 2024 [9][10]. Shareholder Structure - As of June 2025, the major shareholders include Allianz (China) Insurance Holding Co., Ltd. with 53.33%, JD.com with 33%, and others holding smaller stakes [10].