来源：险企高参 非车险市场将逐步告别内卷，迈入高质量发展的新阶段。 2025年末《非车险综合治理有关问答（一）》（以下简称：《问答》）下发，为11月1日起实施的非车 险"报行合一"政策提供详细补充。作为继车险、寿险之后"报行合一"监管的第三大战场，非车险综合治 理细则落地，标志着财险全业务线费用管控将得到进一步完善。 从内容上看，《问答》对"见费出单""分期缴费"等关键条款给出明确标准。 《问答》明确，保险公司须在收取保费后签发保单并开具发票，保险中介机构代收保费不视为"见费出 单"。针对地方财政吃紧背景下的政策性业务难题，《问答》允许党政机关等使用财政资金投保的业 务，凭政府签章文件灵活签发保单。但明确企事业单位及个人投保、政府仅提供补贴的业务仍须严格执 行"见费出单"。 在分期缴费方面，《问答》禁止"前低后高"的缴费结构，要求首次缴费后，其余各期金额原则上保持一 致或递减，最后一期缴费金额不超过总保费除以缴费次数的金额，扭转部分险企将缴费条件异化为竞争 砝码的乱象。 针对专项业务，《问答》也明确了差异化规则：财政补贴性农险附加费率不得超过25%，且不列支手续 费，须确认收到农民或农业生产经营组织自缴保费后 ...

来源：蓝鲸新闻 国） 蓝鲸新闻记者从业内获悉，金融监管总局近日下发《关于印发<非车险综合治理有关问答（一）>的通 知》（下称《问答》），针对非车险"报行合一"实施过程中出现的各类现实问题，进一步厘清政策内涵 与边界，统一行业执行标准。 从行业情况来看，非车险业务种类丰富、情况复杂，非车险综合治理工作正按照"依法合规、实事求 是、先立后破、稳步推进"的原则有序开展。2025年，监管先后下发《关于加强非车险业务监管有关事 项的通知》（下称《通知》）和《加强非车险业务监管有关工作指引》（下称《指引》）两份文件，进 一步明确非车险"报行合一"相关工作。 有业内人士向记者表示，不同于标准化的车险业务，非车险业务场景更复杂、涉及的产品类型和行业类 型也更多，在业务开展过程中，对相关政策有不同的理解，比较典型就包括部分领域并不具备"见费出 单"的条件。 此次《问答》明确，财险公司应在收取保费后向客户签发保单并开具保费发票，保险中介机构代收保费 不视为"见费出单"；对于人民币业务，保险公司收到银行承兑汇票后签发保单可视为"见费出单"；对于 共保业务，主承保公司或保交所等行业基础设施收取保费后签发保单和开具发票，可视为"见费出 ...

Core Insights - The insurance industry in China is entering a critical year in 2025, focusing on high-quality development and internal reforms despite a complex external environment [1] Group 1: Life Insurance Sector - The life insurance industry is transitioning from reliance on interest rate spreads to a new cycle of value growth, emphasizing risk management and marketing reforms [2] - A dynamic adjustment mechanism for the predetermined interest rate was implemented, with the minimum guaranteed rates set at 2.0% for ordinary products, 1.75% for participating products, and 1.0% for universal insurance [2] - The insurance agent workforce is being upgraded, with a shift towards professional roles such as "health wealth planners" and "insurance wellness consultants" [3] Group 2: Property Insurance Sector - The property insurance sector is addressing challenges such as the difficulty in insuring new energy vehicles and enhancing management of non-auto insurance [4] - The "Good Insurance for Cars" platform was launched, involving 37 property insurance companies and providing coverage for over 1.1 million vehicles, with a total insured amount of 1.1 trillion yuan [5] - Non-auto insurance is undergoing stricter regulation, with a focus on improving compliance and quality, as outlined in the new regulatory framework [5] Group 3: Insurance Capital - Insurance capital is increasingly being utilized as patient capital, with total investment exceeding 37 trillion yuan, a 16.5% year-on-year increase [6] - Policies supporting insurance capital investment have been strengthened, including adjustments to asset allocation ratios and long-term investment assessments [7] - The scale of long-term investment pilot programs has expanded, with a total of 222 billion yuan approved for participation from various insurance companies [8]

Core Insights - The insurance industry is expected to see a slowdown in growth rates compared to the previous year, with property insurance companies projected to have a premium growth rate around 4% for 2025 [11][15][21] - The "old three" insurance companies (Ping An, PICC, and Taikang) continue to dominate the market, with Ping An showing the highest growth rate among them [21][24][27] - Non-auto insurance growth is declining significantly, impacting overall premium growth for the industry [11][17][20] Group 1: Industry Growth Trends - The overall premium income for property insurance companies is projected to exceed 14.9 trillion yuan, with a year-on-year growth rate of approximately 4% [13][15] - The growth rate of non-auto insurance has decreased notably, with some segments like liability and agricultural insurance experiencing significant declines [17][20] - The implementation of the "reporting and operation integration" policy for non-auto insurance is expected to have a short-term impact on business but aims to improve profitability in the long run [20][19] Group 2: Company Performance - Ping An's premium growth rate reached 6.9%, surpassing the market average, with stable contributions from its auto insurance segment [24][25] - Taikang has risen two positions in the rankings, now sitting at tenth place, driven by a significant increase in its premium income [21][26] - Companies like Dadi and Zhong An have outperformed the market, with their growth primarily driven by non-auto insurance segments [21][27] Group 3: Market Dynamics - The market is witnessing a clear differentiation among insurers, with many smaller companies experiencing either negative or high growth rates [29][31] - The premium growth for smaller insurers is often more volatile, with a significant number reporting declines due to their limited scale [29][31] - The overall competitive landscape is intensifying, with larger firms maintaining their market share while smaller firms struggle to keep pace [27][29]

Group 1 - The core viewpoint of the report indicates a decline in the premium scale of life insurance companies in October, with a year-on-year decrease of 4.6%, attributed to a shift in focus towards preparations for the 2026 "opening red" campaign [1][2] - For the period from January to October 2025, the original premium of life insurance reached 42,519 billion yuan, showing a year-on-year increase of 9.6%, while the total premium was 48,010 billion yuan, up 8.8% year-on-year [1] - The report highlights that the market demand remains strong, with the expected growth in new single premiums due to the attractiveness of insurance products compared to bank deposits [2][5] Group 2 - In October, the health insurance premium showed a slight year-on-year increase of 0.5%, although the growth rate decreased by 2.8 percentage points compared to September [3] - The health insurance sector's share reached 21% by the end of October, up 0.4 percentage points from the end of September, indicating a positive trend in the market [3] - The China Banking and Insurance Regulatory Commission's recent guidelines are expected to stimulate growth in the health insurance market by supporting various product developments [3] Group 3 - The property insurance sector experienced a year-on-year decline of 5.5% in October, with both auto and non-auto insurance premiums decreasing [4] - The auto insurance premium growth turned negative in October, with a year-on-year decrease of 6.6%, influenced by a high base from the previous year [4] - Non-auto insurance premiums also saw a decline, with a year-on-year drop of 3.4% in October, reflecting pressures from regulatory changes and market conditions [4] Group 4 - The report notes improvements in both the liability and asset sides of the insurance companies, with significant upward potential in valuations [5] - The anticipated optimization of liability costs due to a shift in product offerings and a potential recovery in long-term interest rates could alleviate pressure on investment returns [5] - The insurance sector is currently undervalued, with estimated valuations for 2025 ranging from 0.55 to 0.94 times PEV and 1.07 to 2.00 times PB, indicating a historical low [5]

Core Viewpoint - The company has achieved strong profit growth in both auto and non-auto insurance segments, benefiting from improved operational management and cost efficiency, leading to a 130.7% year-on-year increase in overall underwriting profit and a 50.5% increase in net profit attributable to shareholders [1][3] Financial Performance - In the first three quarters, the company reported an underwriting profit of 14.865 billion yuan, up 130.7% year-on-year, with insurance service revenue increasing by 5.9% to 385.921 billion yuan and a comprehensive cost ratio improving by 2.1 percentage points to 96.1% [1][2] - The net profit attributable to shareholders reached 40.268 billion yuan, reflecting a 50.5% year-on-year growth, driven by a 130.7% increase in underwriting profit and a 33.0% increase in total investment income to 35.9 billion yuan [1][2] Liability Side - Both auto and non-auto insurance segments contributed to profit growth, with non-auto insurance turning profitable. The underwriting profit increase was primarily driven by improvements in the comprehensive cost ratio [2] - The comprehensive cost ratio improved by 2.1 percentage points to 96.1%, with insurance service revenue from auto insurance and non-auto insurance increasing by 3.7% and 9.3%, respectively [2] Asset Side - The company achieved a total investment income of 35.9 billion yuan, a year-on-year increase of 33.0%, with an annualized total investment return rate of 5.4%, benefiting from a rising capital market and optimized asset allocation [2] Investment Recommendation - The company shows strong performance on both asset and liability sides, with significant profit growth in both auto and non-auto insurance segments. The estimated price-to-book ratio is 1.23, with a dividend yield of 4.2%. Projected net profit growth rates for 2025, 2026, and 2027 are 43.5%, 13.7%, and 9.7%, respectively, with a target price of 23.09 HKD [3]

Core Viewpoint - The recent issuance of the "Guidelines for Cost Allocation of Life Insurance Products" and the "Notice on Strengthening Regulation of Non-Motor Insurance Business" signifies a comprehensive deepening of the "reporting and execution" (报行合一) policy across all insurance sectors in China, transitioning from regulatory norms to operational practices [1][2]. Group 1: Policy Implementation - The "reporting and execution" policy requires insurance companies to strictly adhere to approved insurance terms and rates, ensuring consistency between reported content and actual operations [2]. - The introduction of the "Guidelines" aims to clarify the scientific and reasonable allocation of costs in life insurance product pricing, marking a significant management revolution that compels companies to establish transparent and traceable cost accounting systems [2][3]. - The successful implementation of "reporting and execution" in the motor insurance sector has led to a decrease in the comprehensive expense ratio to 23.8% by the end of 2024, a 4.1% year-on-year decline, indicating improved market order and reduced vicious competition [3]. Group 2: Market Impact - The average commission rate in the bank insurance channel has decreased by 30%, reflecting the positive effects of the new policies in the life insurance sector [3]. - The upcoming implementation of the "Notice" on November 1 is expected to further regulate the complex and competitive non-motor insurance market, guiding the industry towards quality-oriented development [3][4]. - The comprehensive deepening of "reporting and execution" is anticipated to reshape the market ecosystem, enhancing competition based on product quality, service, risk control, and brand value [4]. Group 3: Long-term Outlook - While the transition may cause short-term challenges for smaller companies reliant on high-cost models, this is viewed as a necessary process for the industry's evolution [4]. - The long-term benefits of "reporting and execution" include empowering companies to shift from sales-driven to product and service-driven models, improving core capabilities in risk pricing, cost control, and technology application [4]. - The initiative is expected to protect consumer rights by ensuring more transparent pricing and rigid service commitments, allowing consumers to obtain better insurance coverage at reasonable prices [4].

以下文章来源于阿尔法工场金融家 ，作者金妹妹 阿尔法工场金融家 . 追踪保险银行业圈内动态，剖析最新风向，分享有料、有价值的"内行人"洞察见解。 导语： 几乎可以确定，头部三家险企的行业集中度将继续上升。 中国保险业的监管正以前所未有的力度穿透全业务链条，在相继重塑了车险与寿险市场后，终于 指向了非车险领域。 11 月上旬，国家金融监督管理总局财险司正式下发《加强非车险业务监管有关工作指引》。 作为 10 月 10 日 36 号文的细化落实文件，该指引明确了非车险 "报行合一" 的产 品备案时间 表、保费管理规则及刚性监管要求，标志着这项制度性变革从 11 月 1 日新规实施的启动阶段全 面落地。 非车险在过去三年间快速膨胀，但增长与盈利的背离越来越大。 2025年上半年，非车险保费收入达5140亿元，同比增长5.6%，增速略高于车险，但行业经营压 力仍存。 从成本表现来看，财险业整体COR（综合成本率）降至96.61%，创近五年同期最低，但非车险 内部细分险种分化明显： 此前非车险费用率长期处于高位，部分激进险种费用率曾超40%；同时极端天气频发、产业事故 增多，叠加医疗费用通胀、赔偿标准提高等因素，导致赔 ...

Core Viewpoint - The implementation of "reporting and execution in unison" for non-auto insurance starting November 1 aims to standardize the market, curb vicious competition, and improve underwriting profitability [1][2]. Group 1: Implementation Details - "Reporting and execution in unison" means that the insurance terms and rates executed by companies must align with the materials submitted to regulatory authorities [2]. - The non-auto insurance sector has seen rapid growth, with premium income reaching 687.8 billion yuan in the first nine months of this year, accounting for a significant portion of property insurance premiums [2]. - Regulatory measures have been introduced to address issues in the non-auto insurance market, including optimizing assessment mechanisms and strengthening rate management [2][4]. Group 2: Industry Impact - Analysts believe that the new regulations will lead to a shift in business models, focusing on service competition rather than price competition, ultimately promoting high-quality development in the non-auto insurance sector [3][5]. - The requirement for "fee upon issuance" will change the operational processes of insurance companies, necessitating communication with clients regarding these changes [4]. Group 3: Future Competitiveness - The competition in the non-auto insurance market is expected to shift from cost-based competition to a focus on pricing capability, risk identification, and service quality [5][6]. - Smaller specialized insurance companies can leverage their strengths by focusing on niche markets and offering customized products and differentiated services [6].

Core Viewpoint - The implementation of the non-auto insurance "reporting and operation in unison" policy marks a transition from policy promotion to full-scale implementation, aiming to enhance compliance and quality-driven development in the non-auto insurance sector [1] Group 1: Regulatory Framework - The introduction of a systematic regulatory framework aims to avoid "involution" competition in the non-auto insurance market, which has been characterized by irrational competition and high costs [1] - The new regulations allow insurance companies to reasonably reduce premium scales and business growth rates, guiding them to focus more on quality and profitability [1] Group 2: Phased Implementation - The new regulations require the full implementation of non-auto insurance "reporting and operation in unison" starting November 1, with a clear timeline for the re-filing of different products [2] - The staggered re-filing deadlines provide insurance companies with ample preparation time, ensuring a smooth rollout of the policy [2] Group 3: Rate Cap Differentiation - The new regulations set differentiated upper limits for premium rates, with larger companies facing stricter constraints compared to smaller ones [3] - Specific caps are established for predetermined additional rates and average handling fees, with larger companies having a 30% cap and smaller companies a 35% cap for additional rates [3] Group 4: Premium Income Management - The new regulations stipulate that insurance companies must issue policies and invoices after collecting premiums, with specific guidelines for premium payment terms [4] - The guidelines also impose restrictions on the number of payment installments based on the insurance duration, ensuring orderly business operations and protecting both parties' rights [4] Group 5: Market Behavior Supervision - The new regulations emphasize the need for enhanced market behavior supervision, adopting similar inspection mechanisms as those used in auto insurance [5] - Industry organizations are tasked with developing standard clauses and supporting the high-quality development of non-auto insurance [5]