Core Viewpoint - Heilongjiang Province is transforming its winter landscape into an economic powerhouse through extensive ice and snow activities, showcasing its rich heritage in winter sports and tourism potential [1][22]. Group 1: Ice and Snow Activities - The province is hosting over a thousand ice and snow events during the winter season, which is a unique achievement compared to other regions [3]. - The "Ice Super" series, which includes various competitions and community activities, is significantly boosting winter sports enthusiasm in Heilongjiang [4][5]. - Diverse ice and snow sports such as snow kiting, ice sledding, and winter swimming are featured in the "Ice Super" events, appealing to a wide audience [7]. Group 2: Integration with Tourism - Events are strategically combined with tourism initiatives, promoting a "travel with the events" concept that connects unique local tourism resources [9]. - During the "Ice Super," cities like Mudanjiang are organizing cultural festivals and photography competitions to enhance visitor engagement and showcase local culture [11]. Group 3: Historical Context and Development - Heilongjiang has a deep-rooted history in winter sports, with Harbin being the birthplace of modern ice and snow sports in China, establishing multiple ski resorts over a century ago [13]. - The province has hosted significant events like the first National Ice Sports Games in 1953 and has produced numerous world champions, contributing to its reputation in winter sports [15]. Group 4: Economic Impact - The ice and snow economy in Heilongjiang is projected to reach a total output of 2,661.7 billion yuan by 2024, highlighting the substantial economic value of winter sports [22]. - The 2026 Harbin International Ice and Snow Economic Expo is set to showcase advancements in ice sports, culture, and equipment, attracting global attention and fostering local industry growth [17][19].

Core Insights - The 9th Jilin Ice and Snow Industry International Expo serves as a significant platform for global companies to showcase new equipment and explore development opportunities in the Chinese market [1][3] - Over 400 companies from various countries are participating, covering the entire ice and snow industry chain, including equipment, sports, cultural heritage, and smart technology [1] - The presence of 23 ice and snow brands from 10 countries establishing a foothold in China highlights the market's attractiveness [1][3] Industry Trends - The vision of "300 million people participating in ice and snow sports" is becoming a reality, positioning China as a global magnet for ice and snow brands [3] - The annual sales of a French snow-making machine in China have surged from 40-50 units to approximately 300 units, indicating the market's potential [3] - The transition from seasonal to year-round operations in the ice and snow market is creating new growth opportunities for equipment manufacturers [4] Market Dynamics - The Canadian brand, Land Maple, has entered the Chinese market through an online store and is leveraging the expo for offline exposure [3] - The geographical and climatic similarities between Northern China and Quebec provide a natural foundation for product introduction [3] - A large consumer base, ongoing industry upgrades, and a stable business environment are encouraging international brands to introduce more products into China [4]

第九届吉林冰雪产业国际博览会长春开幕 12月18日，第九届吉林冰雪产业国际博览会在长春开幕，汇聚了逾400家中外企业，覆盖冰雪装备、冰 雪体育、冰雪非遗、智能科技等全产业链领域。来自法国、巴基斯坦等32个国家和地区的旅行商代表参 会，就设备采购、技术合作与市场准入等议题进行交流。图为参观者参观滑雪鞋。中新社记者 张瑶 摄 图为小朋友体验旱地滑雪。中新社记者 张瑶 摄 图片参观者参观造雪设备。中新社记者 张瑶 摄 图为参观者体验旱地滑雪。中新社记者 张瑶 摄 12月18日，第九届吉林冰雪产业国际博览会在长春开幕，汇聚了逾400家中外企业，覆盖冰雪装备、冰 雪体育、冰雪非遗、智能科技等全产业链领域。来自法国、巴基斯坦等32个国家和地区的旅行商代表参 会，就设备采购、技术合作与市场准入等议题进行交流。中新社记者 张瑶 摄 图为参观者参观以冰雪为灵感的服饰。中新社记者 张瑶 摄 12月18日，第九届吉林冰雪产业国际博览会在长春开幕，汇聚了逾400家中外企业，覆盖冰雪装备、冰 雪体育、冰雪非遗、智能科技等全产业链领域。来自法国、巴基斯坦等32个国家和地区的旅行商代表参 会，就设备采购、技术合作与市场准入等议题进行交流。 ...

中新社沈阳12月16日电 (杨茜茜)辽宁"九九消费季"暨国际冰雪经济合作洽谈活动启动仪式16日在沈阳东 北亚国际滑雪场举行。 "九九消费季"根植于"数九"传统民俗，以北方冬日独特的时间刻度，突出辽宁冬季消费特色，打造辽宁 冬季消费热点。活动深度融合冰雪资源与消费市场，拓展产业国际协作，为辽宁经济注入新动能。 12月16日，辽宁"九九消费季"暨国际冰雪经济合作洽谈活动启动仪式在沈阳举行。李雪飞 摄 据悉，上一个雪季，辽宁冰雪旅游人数同比增长43%，外国游客数量和消费金额增幅显著。2026年，辽 宁计划开展各类促销活动数千场，打造"季季有主题、月月有亮点、周周有活动"的持续消费热潮。(完) 辽宁省委书记许昆林出席启动仪式并宣布活动开幕。许昆林表示，辽宁以"数九"民俗为纽带，整合全省 资源举办"九九消费季"，打造综合性消费促进与产业合作平台，促进文旅体商深度融合，进一步叫 响"冰雪辽宁"品牌。 启动仪式后，中外企业开展对接洽谈。意大利天冰集团亚洲区营销总监迈克尔·迈尔(Michael Mayr)称， 集团已在辽宁投资设立合资公司，致力于为当地滑雪场提供先进造雪设备与综合运营服务。他说，中国 冰雪市场潜力巨大，特别是 ...

本报记者 许林艳 12月12日，北京迎来了今冬初雪。受此轮冷空气影响，北方多地将陆续开启降雪模式，冰雪旅游热度同步升温，严寒冬日 的消费市场"热气腾腾"。 "冬季去滑雪"已成为众多家庭休闲度假的选择之一，滑冰滑雪等冰雪运动项目正从小众消费逐步迈向大众化。当前，国内 主要冰雪游目的地的门票、民宿等预订数据持续走高，勾勒出冰雪消费的旺盛需求。 去哪儿网2026元旦出行报告显示，吉林延边长白山景区的林海雪原与滑雪体验吸引大批游客北上，门票量跻身热门景区 TOP10；黑龙江牡丹江中国雪乡、哈尔滨亚布力滑雪度假区的票量分别同比增长2.7倍和2倍。 民宿市场同样热度爆棚。据途家平台数据，新疆阿勒泰的小木屋、河北崇礼直达雪场的民宿、吉林长白山脚下的玻璃房、 山东威海"一半蓝海一半雪"的观景民宿搜索量持续领先，特色化、场景化成为民宿消费新亮点。 陕西巨丰投资资讯有限责任公司投资顾问总监郭一鸣表示，冰雪装备制造是未来产业发展的重要增长极。随着消费者对高 品质、专业化冰雪装备的需求持续释放，国内企业通过技术创新突破核心零部件瓶颈、提升产品性价比，有望在滑雪板、滑雪 服、造雪设备等领域实现突破，为冰雪产业注入更多"中国制造"的力量 ...