Core Viewpoint - The new gold tax policy, effective from November 1, 2025, distinguishes between "investment" and "non-investment" uses of gold, leading to significant adjustments in banking operations and investor behavior [1][2]. Group 1: Impact on Banking Operations - Major banks have temporarily suspended certain gold-related services, such as招商银行's "金生利" and工商银行's gold accumulation services, in response to the new tax policy [1][3]. - The new tax policy allows for VAT exemption on standard gold transactions through designated exchanges, while non-investment uses will incur a reduced VAT of 6% [2]. Group 2: Changes in Investor Behavior - Investors are shifting towards more rational investment strategies, with banks advising clients to limit gold investments to about 10% of their portfolios and to adopt a long-term holding approach [4]. - The demand for gold has surged, leading to increased prices and longer delivery times for gold products, with some banks adjusting their pricing strategies accordingly [3][4]. Group 3: Alternative Investment Products - With restrictions on physical gold, banks are promoting "paper gold" products, which allow for virtual trading of gold without the need for physical delivery, providing a more flexible investment option [6][9]. - "Paper gold" includes various forms such as gold accounts, gold ETFs, and gold futures, which offer advantages like low transaction costs and high liquidity [9].

Core Viewpoint - The new gold tax regulations have led multiple banks to suspend gold accumulation and withdrawal services, indicating a significant shift in the gold investment landscape [1][2][4]. Group 1: Bank Responses - On November 3, major banks such as Industrial and Commercial Bank of China (ICBC) and China Construction Bank (CCB) announced the suspension of their gold accumulation services, including the "Ruyi Gold Accumulation" and "Easy Storage Gold" products, due to macroeconomic policy impacts and risk management requirements [2][3]. - ICBC clarified that the suspension of the "Ruyi Gold Accumulation" service was not due to a lack of gold inventory, as their branches reported sufficient stock [2][3]. - CCB also suspended real-time purchases and physical gold exchanges for its "Easy Storage Gold" product, while existing plans for current customers remain unaffected [2][3]. Group 2: Market Implications - The new tax regulations, effective from November 1, 2025, will differentiate between investment and non-investment uses of physical gold, impacting how transactions are taxed and potentially reducing speculative trading in physical gold [4][5]. - Analysts suggest that investors may need to seek alternatives such as paper gold or gold ETFs to reduce reliance on physical gold delivery due to the new tax implications and fluctuating gold prices [1][6]. - The market adjustments by banks are seen as a response to both the new tax regulations and the need for enhanced risk management in a volatile market environment [6]. Group 3: Future Outlook - The suspension of gold accumulation services is expected to lead to a reevaluation of pricing for gold products, as banks adjust to the new tax landscape [3][6]. - Existing customers of gold accumulation products are not affected by the new tax regulations, but new customers will need to consider tax implications when engaging in gold accumulation [6].

Core Insights - The rising gold prices have created a divide among consumers, with some feeling pressured by the increased costs of gold jewelry while others have benefited from their investments in gold [1][2][3] Consumer Behavior - Many consumers, like Mr. Wang, are postponing their purchases of gold jewelry due to high prices, which have exceeded 900 RMB per gram earlier this year and are now around 1160 RMB per gram [2][3] - Consumers are increasingly considering alternatives, such as purchasing gold bars from banks, which are cheaper than retail jewelry prices, leading to significant savings [3][4] Investment Trends - Investors who bought gold earlier, like Ms. Jia, have seen substantial returns, with some reporting profits exceeding 13,000 RMB from their investments in gold accumulation products [1][3] - The demand for gold-related financial products, such as gold accumulation and structured deposits, has surged as consumers seek to capitalize on rising gold prices [5][6] Market Dynamics - The gold market is characterized by two main participant types: financial investors who drive price movements and non-financial investors who provide market support [6][7] - Analysts suggest that while gold prices may experience short-term fluctuations, the long-term outlook remains positive due to ongoing geopolitical risks and sustained investment demand [6][7]

Group 1 - The article highlights the contrasting sentiments among consumers regarding rising gold prices, with some feeling pressured by increased costs while others celebrate their investment gains [1][2][3] - The current price of gold jewelry in China has surpassed 1160 RMB per gram, with specific brands like Liufu and Chow Sang Sang pricing their gold jewelry at 1168 RMB and 1170 RMB per gram respectively [1][2] - Consumers planning weddings are particularly affected, as the cost of gold jewelry has significantly increased, leading to budgetary concerns for those who view gold as a traditional necessity rather than an investment [2][3] Group 2 - Investors who purchased gold earlier are experiencing substantial returns, with individuals like Ms. Jia reporting gains exceeding 13,000 RMB from her investments in accumulated gold [1][3] - Banks are seeing a rise in inquiries about gold-related products, with customer managers recommending accumulated gold as a way to average investment costs and mitigate risks associated with high prices [3][4] - The demand for gold-related financial products, such as structured deposits and ETFs, has surged as gold prices continue to rise, indicating a growing interest in gold as an investment asset [5] Group 3 - The article notes that the gold market is influenced by two main participant categories: financial investors who drive price movements and non-financial investors who provide market support [5] - Analysts suggest that while gold has long-term investment value, short-term volatility remains a concern, with various factors such as monetary policy and geopolitical risks affecting market dynamics [5]