你家厨房的金龙鱼，最近悄悄逆袭了。 就在半年前，这家国民粮油巨头还深陷舆论漩涡：不实言论质疑产品质量，社交媒体话题阅读量超10亿 次，品牌首选率从58%暴跌至27%；市值较历史高点缩水超30%，甚至被MSCI从中国指数剔除；据金龙 鱼2024年6月投资者关系活动记录（智通财经2024年6月报道），经销商和终端门店囤货意愿不强、持观 望心态，子公司诉讼风波更是让质疑声浪达到顶峰。 但谁也没想到，短短几个季度，金龙鱼用一份超预期的财报击碎了所有唱衰：2025年前三季度净利润同 比大增92.06%，扣非净利润暴涨745.88%，经营活动现金流净额高达275.97亿元（数据来源：益海嘉里 金龙鱼食品集团股份有限公司2025年第三季度报告、智通财经2025年10月31日报道）。更关键的是，它 不仅走出了信任危机，更在行业转型的浪潮中找到了全新的增长曲线。 今天我们就深挖：深陷信任与业绩双重困局的金龙鱼，为何能凭产品创新逆势突围？那些征服全球采购 团、引爆市场的创新产品，到底藏着怎样的破局智慧？ 创新破局1：经典迭代+技术突破，把老爆款做成常青树 在粮油行业同质化严重、价格战胶着的困境中，金龙鱼的第一个破局思路的是：不丢 ...

Core Viewpoint - The company, Yihai Kerry, showcases its commitment to health and innovation at the 8th China International Import Expo, emphasizing its full industry chain and technological advancements in the health food sector [1][3][4]. Group 1: Health and Product Innovation - Yihai Kerry has been participating in the Import Expo for eight consecutive years, presenting its theme of "Empowering the entire industry chain with technology to create a new era of health" [1]. - The company highlights its focus on safety and quality, ensuring that its products meet international standards, such as the "3-MCPD&GE compliant with EU standards" for its small-packaged cooking oils [3]. - The introduction of the "Jinlongyu Fengyitang" brand, which focuses on functional health products, addresses the urgent health needs of the population, particularly in response to the high rates of obesity and chronic diseases in China [4][6]. Group 2: Technological Advancements and Sustainability - Yihai Kerry emphasizes the importance of a circular economy in agriculture, showcasing its innovative rice oil and fresh rice products that maximize the value of rice and reduce waste [9][11]. - The company has developed a "6-step fresh rice precision control technology" to enhance the freshness and taste of rice, significantly reducing losses during production [11]. - The establishment of central kitchen parks aims to streamline the supply chain and enhance collaboration among upstream and downstream enterprises, demonstrating the company's commitment to industry innovation [13]. Group 3: Digital Transformation and AI Integration - Yihai Kerry is investing in smart factories to improve operational efficiency and resource utilization, addressing the challenges of traditional grain processing [14][16]. - The implementation of AI technology in various business processes, including procurement and production, aims to enhance operational efficiency and market competitiveness [16]. - The company’s efforts in digital transformation position it as a leader in the industry, showcasing its ability to adapt to new technological trends [14][16].

Summary of Keep's Financial Performance - Keep reported a revenue decline of 20.8% year-on-year to 821 million yuan in the first half of 2025, but achieved a net profit of 10.34 million yuan, a turnaround from a loss of 160 million yuan in the same period last year [1][2] - The company's self-branded sports product revenue fell by 20.9% to 400 million yuan, attributed to the scaling down of low-margin product categories [2] - Online membership and paid content revenue decreased by 22.9% to 340 million yuan, primarily due to reduced income from online sports events [2] - Advertising and other income dropped by 11.0% to 88 million yuan, influenced by the gradual shutdown of the Keepland business [2] Cost Management and Profitability - Keep's overall costs decreased by 29.9% to 390 million yuan, leading to a gross profit of 430 million yuan and a gross margin increase of 6.2 percentage points to 52.2% [3] - The gross margin for online membership and paid content rose to 71.3%, up 3.4 percentage points, due to an increase in subscription revenue and improved operational efficiency [3] - The gross margin for self-branded fitness products improved to 34.8%, up 3.3 percentage points, driven by product mix optimization and better pricing strategies [3] - Marketing and market expenses fell by 30.9% to 220 million yuan, while R&D expenses decreased by 17% to 160 million yuan [3] Financial Position - As of June 30, 2025, Keep had total available funds of 1 billion yuan, including cash, cash equivalents, and short-term investments [3] Market Context - Keep's case illustrates that even in a saturated market, there is potential for profitability through pragmatic cost-cutting measures [4][5]