进入2026年，全球消费电子产业第一次被时代更迭、消费升级和科技创新多股力量，推向新一轮发展的十字路口。家电圈发现，与过去不同的 是，这一次站在变革起点领跑者位置上的，是中国企业、中国创新与中国文化。 孙力||撰稿 当AI技术从概念化走向市场化落地，当东方文化从精神内核转化为产品基因，全球消费电子产业正迎来由中国企业主导的全新变革周期。 刚刚于美国拉斯维加斯落幕的CES2026展会，不仅是全球科技成果的秀场，更成为中国"智"造重构产业规则、引领潮流方向的重要见证。其 中，来自中国的消费电子领军企业长虹，与150多个国家和地区的科技企业同台竞技，从覆盖家电、家庭的一系列AI科技成果，到独具东方文 化和智慧的熊猫主题AI家电，全面展示中国企业独有的科技实力和品牌内涵。 可以看到，以长虹为代表的中国领军企业，正凭借从技术底层到文化表达的全链条创新，实现从"跟跑并跑"到"全球领跑"的跨越，为消费电子 产业注入兼具科技深度与文化温度的中国力量。 AI加速落地应用，中国企业构建系统级竞争壁垒 如果说，在传统经济时代，中国在全球消费电子实现了从跟跑到并跑的沉淀与跨越。如今，在AI时代，中国同样站在全球科技发展的前沿， 并在 ...

Group 1 - The core event of the 2025-2026 season Longjiang International Snow Federation Snowboard and Freestyle Skiing Big Air World Cup concluded in Beijing, with Chinese athlete Su Yiming winning the men's snowboard event [1] - Changhong, as the exclusive title sponsor, showcased its full range of AI home appliance products, marking a shift in its sports marketing strategy from being a mere "official partner" to a deep event co-builder [1] - The event highlighted Changhong's latest technological achievements in display technology and environmental control, demonstrating the performance of home appliances in extreme scenarios [1] Group 2 - Changhong's air conditioning technology was demonstrated, showcasing its full DC inverter technology that can operate stably in ultra-low temperatures of minus 35°C and achieve rapid heating in 60 seconds [2] - The "Kecanting Pro" series features a wind volume of 1880m/h, while the dust-free smart wind LD wall-mounted unit emphasizes "carpet heating" and dust prevention [2] - The marketing strategy combined "sports + e-commerce," featuring live streaming from Changhong's pop-up store with the participation of champions, aiming to connect the event with home life scenarios [2] Group 3 - Changhong's strategic moves in the ice and snow sector include providing special new energy power systems in 2022, partnering with the International Snow Federation in 2023, and acquiring exclusive naming rights for this event, indicating its efforts to accelerate the implementation of "Chinese intelligence" and AI technology in the high-end consumer market [2]

Core Insights - The rapid development of AI technology and applications is reshaping the manufacturing industry, with AI agents becoming integral to production operations across various processes [1] - Changhong Holdings Group is actively embracing AI, focusing on three dimensions: "AI + Manufacturing," "AI + Products," and "AI + Operations" to transform its business [1][2] - The introduction of AI agents in Changhong's operations is enhancing efficiency and decision-making capabilities, positioning them as "digital employees" within the company [1][7] Group 1: AI in Product Development - The integration of AI technology into home appliances represents a significant breakthrough for Changhong, with the launch of the "Yunfan AI" platform that includes five core technologies [2] - The "Canghai AI" agent enhances user experience by providing personalized services and continuous learning capabilities, making appliances smarter over time [2][3] - AI-enabled products like air conditioners and refrigerators are designed to optimize user interaction and energy efficiency, acting as "invisible housekeepers" [3] Group 2: AI in Manufacturing - Changhong is implementing AI across its manufacturing ecosystem, with a focus on predictive maintenance, visual defect detection, and production optimization [4] - The establishment of an AI manufacturing task force has led to the creation of advanced smart factories, with over 80% of manufacturing bases achieving advanced smart factory status [4][5] - AI agents play a crucial role in enhancing production efficiency, with significant improvements in quality control and resource optimization [5][6] Group 3: AI in Business Operations - The AI middle platform aims to enhance operational efficiency across sales, research, production, supply chain, and service sectors [7][9] - AI technologies are being utilized to automate marketing content generation and streamline procurement processes, significantly improving conversion rates and reducing approval times [9][10] - The integration of AI in supply chain management allows for accurate material demand forecasting and real-time monitoring of supplier capabilities, enhancing overall operational continuity [10] Group 4: Future Outlook - Changhong is positioned as a pilot enterprise for digital transformation, leveraging AI to drive efficiency and innovation across its operations and supply chain [10] - The company aims to contribute to the intelligent and high-quality development of the manufacturing industry in China, promoting a robust ecosystem for smart manufacturing [10]

Group 1 - IFA 2025 emphasizes practical innovation and sustainability, moving away from merely "stacking features" to delivering real improvements in products [2][21] - NAVEE, a high-end smart mobility brand, showcased a range of products including high-performance electric scooters and smart golf bag robots, indicating a strong understanding of user needs [5][18] - The NAVEE XT5 series electric scooter features a dual motor all-wheel drive system with a power output of 2200W*2, significantly higher than the typical 500W of competitors, allowing it to tackle steep inclines [6][10] Group 2 - The event highlights a trend towards creating comprehensive ecosystems among manufacturers, with companies like ANKER expanding their product lines beyond charging accessories to include smart home devices [22][36] - Major Chinese brands such as Hisense and TCL are leading the television market with innovative technologies like RGB-Mini LED and QD-Mini LED, setting new standards in display technology [37][48] - AI technology is a focal point at IFA 2025, with products like AI translation earbuds and AI PCs being showcased, reflecting a shift towards integrating AI into everyday devices [68][76] Group 3 - The presence of Chinese brands at IFA 2025 demonstrates their growing influence in the European market, with a focus on localizing operations and understanding consumer needs [79][82] - The event serves as a platform for various players in the industry, from established giants to startups, to showcase their innovations and respond to market demands [79][83]