在美国拉斯维加斯会展中心，一台由中国企业制造的人形机器人正在精准拧紧螺丝；不远处，一名佩戴 AI眼镜的参观者，正通过虚拟手势与现实世界进行交互……这不是科幻电影的片场，而是2026年国际 消费电子展（CES 2026；以下简称"CES"）的现场。 对于中国科技企业而言，此次展会不仅仅是一次产品的集中展示，更是一场关于产业动能转换与全球化 战略升级的深度路演。 展示系统化能力 往年CES，中国参展阵容主要以家电巨头为主，而今年则呈现出"全产业链覆盖、新旧势力共舞"的全新 格局。既有TCL、海信、长虹、京东方等深耕行业多年的传统巨头，也有松延动力、新石器无人车等科 技企业。这种新老并存、梯次分明的参展格局，折射出中国科技产业完整的生态活力与创新韧性。 在家电领域，中国领军企业加速通过底层技术突破来定义行业标准。开展前夕，海信视像科技股份有限 公司在拉斯维加斯发布了全新一代RGB-Mini LED显示技术。海信视像总裁李炜表示："海信布局的 RGB-Mini LED不仅是在参与行业竞争，更是实现该领域技术的全面超越。"据机构奥维睿沃预测，2026 年RGB-Mini LED电视出货量将增至50万台。 四川长虹电器股 ...

当地时间1月6日，美国拉斯维加斯消费电子展(CES2026)正式拉开帷幕。作为全球科技产业的"风向 标"，本届展会吸引了包括长虹在内的150多个国家和地区的科技企业参展。长虹以AI创新为核心，以东 方智慧为特色，携熊猫主题AI家电、百吋治愈系AI TV、AI Air Manager 360°空调、全空间保鲜冰箱及 AI烘护套装等创新产品参展，以"AI科技+东方智慧"的融合创新，成为推动中国品牌出海的重要力量。 以AI赋能家电"情感"升维 深耕东方智慧的长虹熊猫主题AI家电，无疑是本届展会中一张亮眼的"文化名片"。 作为大熊猫故乡与长虹诞生地，四川的生态人文基因被深度融入产品设计：AI TV搭载拟人化智能 体"熊猫小白"，24小时全场景陪伴系统可一键跳转"熊猫乐园"，实时呈现熊猫啃竹嬉戏的治愈画面，将 川蜀竹林生态浓缩于交互界面；AI冰箱创新应用AI云保湿科技，模拟熊猫栖息地湿润环境，让果蔬7天 保持脆嫩，宛如为食材打造"鲜竹保鲜舱"；AI空调融入卧龙自然保护区温湿度数据，通过"AI自适应技 术"还原清凉竹涧体感；AI洗衣机以3倍力洁净技术模拟熊猫幼崽揉搓竹叶的灵动姿态，用"一揉二打三 冲洗"的自然哲学诠释高效 ...

Core Viewpoint - The integration of AI technology with the cultural symbol of the giant panda by Changhong showcases a new path for Chinese manufacturing to combine technology and culture, enhancing global market appeal [1][2][7]. Group 1: Cultural and Technological Integration - Changhong's AI home appliances, themed around the giant panda, have gained significant attention at various international exhibitions, reflecting a successful blend of technology and cultural elements [1][2]. - The giant panda, as a cultural ambassador, enhances Changhong's mission to promote both technological innovation and panda culture globally [2][7]. - The commercial value and cultural influence of the giant panda have been rising, with over 10 million visitors to the Chengdu Research Base of Giant Panda Breeding annually, indicating its international appeal [2][7]. Group 2: Product Innovation and User Experience - The panda-themed AI home appliance matrix includes AI TVs, air conditioners, refrigerators, and washing machines, all designed to resonate emotionally with users while providing practical functionality [4][5][6]. - The AI TV features an interactive element with a virtual panda companion, allowing users to engage with real-time content from panda breeding bases, enhancing cultural connection [4][6]. - The refrigerator and air conditioner utilize AI technology to replicate the panda's natural habitat, improving user experience through innovative design [4][5]. Group 3: Market Trends and Future Directions - Changhong's approach reflects a shift in consumer demand from mere functionality to emotional experience and cultural identity in home appliances [8]. - The company aims to leverage international platforms like the China International Import Expo to expand its global market presence while continuing to innovate in AI technology [8]. - This strategy not only enhances product value but also strengthens brand influence in the competitive global appliance market [7][8].

Core Viewpoint - The 138th Canton Fair showcases the integration of advanced manufacturing, quality home furnishings, and the concept of a better life, with a focus on AI-driven home appliances from Chinese brand Changhong, highlighting the emotional connection technology can create for users [1][4]. Group 1: Changhong's AI Home Appliances - Changhong has adopted strategies of AI, high-end, and globalization, transitioning from product output to technology leadership and emotional empowerment in the home appliance industry [4][12]. - The company has launched a full range of AI home appliances, including AI TVs, air conditioners, refrigerators, and washing machines, showcasing smarter, more comfortable, and greener living solutions [4][10]. - Changhong's AI appliances have evolved from basic functionalities to emotional resonance, with features like AI wall art and conversational capabilities in their TV products [6][10]. Group 2: Panda-Themed AI Appliances - The Panda-themed AI appliances are designed to meet user demands for functionality, aesthetics, and emotional value, gaining recognition globally [14][17]. - The AI TV features a personified intelligent agent, "Panda Xiaobai," providing 24/7 companionship, while the refrigerator and air conditioner utilize AI technology to create optimal living environments [14][17]. - The interactive experience with Panda-themed appliances adds a playful and engaging element to daily life, enhancing the emotional connection users have with technology [17]. Group 3: Sports Marketing and Global Engagement - Changhong has partnered with top-tier sports events, enhancing its global reputation and aligning with the theme of "better life" at the Canton Fair [18][21]. - The company sponsors various international sports events, including the FIS Ski World Cup and tennis tournaments, to engage with diverse audiences and promote its brand [21][23]. - By addressing quality upgrades through AI technology and emotional connections through Panda culture, Changhong effectively communicates its brand identity and lifestyle offerings to a global audience [23].