珀莱雅10月10日晚公告称，公司第四届第八次董事会全票通过H股发行上市议案，拟赴港交所主板挂牌上市，以加速国际化布局、增强境外融资能力，支 撑海外业务扩张。 若上市成功，珀莱雅将成美妆行业首个A+H股企业。 公开资料显示，珀莱雅主要从事化妆品类产品的研发、生产和销售。公司主要拥有"珀莱雅""彩棠""Off&Relax""悦芙媞""CORRECTORS""INSBAHA原 色 波塔""惊时""优资莱""韩雅"等品牌，覆盖大众精致护肤、彩妆、 洗护、高功效护肤等美妆领域。 去年珀莱雅继续蝉联最赚钱的国货美妆公司，成为首个跻身"百亿俱乐部"的国货美妆企业。但需要注意的是，2024年和2025年上半年的业绩面临增速放缓 的挑战。 2021年至2024年，珀莱雅营业收入分别为46.33亿元、63.86亿元、89.05亿元、107.8亿元，同比增长23.47%、37.82%、39.45%、21.04%；归母净利润分别 为5.76亿元、8.17亿元、11.94亿元、15.52亿元，同比增长21.03%、41.88%、46.06%、30.00%。 不过，今年上半年，珀莱雅营收为53.62亿元，同比增长7.21%；归母净利润7 ...

Core Viewpoint - The company reported a revenue of 895 million yuan for the first half of 2025, reflecting a year-on-year growth of 20.3%, while the net profit attributable to shareholders was 188 million yuan, up 4.2% year-on-year [1] Revenue and Profit Analysis - In Q2 2025, the company achieved a revenue of 655 million yuan, representing a year-on-year increase of 13.5%, but the net profit attributable to shareholders decreased by 0.8% to 143 million yuan [1] - The company's net profit margin declined by 3.2 percentage points in H1 2025, primarily due to a 0.6 percentage point drop in gross margin and a 1.5 percentage point increase in sales expense ratio [3] Product Category Performance - In H1 2025, sales for mosquito repellent, baby care, and essential oils were 375 million, 405 million, and 92 million yuan respectively, with year-on-year changes of +13%, +39%, and -15% [2] - In Q2, mosquito repellent and baby care products grew by 14% and 23% respectively, while essential oils saw a decline of 16% [2] Channel Expansion - The company has strengthened its online channel presence while expanding offline channels, maintaining a high market share on platforms like Tmall, JD, and Douyin, and has initiated cooperation with Sam's Club [2] - The company has developed non-platform distribution channels, including partnerships with major retailers such as Yonghui and Walmart, which is expected to further solidify brand sales [2] Investment Outlook - The company continues to innovate its product offerings and faces temporary profit pressure due to increased promotional expenses [3] - The expected EPS for 2025-2027 is projected to be 0.82, 1.04, and 1.30 yuan per share, maintaining a "buy" rating [3]

Investment Rating - The report maintains a "Recommended" rating for the company, indicating a potential upside of over 15% relative to the benchmark index [4][12]. Core Insights - The company achieved a revenue of 5.362 billion yuan in H1 2025, representing a year-on-year growth of 7.21%. The net profit attributable to shareholders was 799 million yuan, up 13.80% year-on-year [1]. - The skincare segment showed steady growth, with revenue of 4.199 billion yuan in H1 2025, a slight increase of 0.20% year-on-year, while the beauty makeup segment grew by 25.79% to 837 million yuan [2]. - The company plans to list in Hong Kong to further its international strategy [1]. Financial Performance - The gross margin for H1 2025 increased by 3.56 percentage points to 73.38%, while the net profit margin rose by 0.86 percentage points [3]. - The main brand, Proya, generated 3.979 billion yuan in revenue, a slight decline of 0.08% year-on-year, while the sub-brand Cai Tang saw a revenue increase of 21.11% to 705 million yuan [4]. - The company forecasts net profits of 1.8 billion yuan, 2.08 billion yuan, and 2.35 billion yuan for 2025, 2026, and 2027, respectively, with growth rates of 15.9%, 15.3%, and 13.2% [4][6]. Revenue Breakdown - In H1 2025, online sales accounted for 95.39% of total revenue, amounting to 5.109 billion yuan, while offline sales decreased by 21.49% to 247 million yuan [2]. - The revenue from the hair care segment surged by 131.25% to 320 million yuan, indicating strong performance in this category [2]. Future Projections - The company expects revenue growth rates of 10.3%, 7.8%, and 6.5% for the years 2025, 2026, and 2027, respectively [6][9]. - The projected earnings per share for 2025, 2026, and 2027 are 4.54 yuan, 5.24 yuan, and 5.93 yuan, respectively [6][9]. Brand Development - The main brand Proya continues to enhance its brand strength, while other brands are also making significant progress, with Off&Relax being the fastest-growing brand, achieving a revenue of 279 million yuan, up 102.52% year-on-year [4].

Investment Rating - The report maintains a "Buy" rating for the company [3][6]. Core Views - The mid-year report demonstrates the resilience of the company's multi-brand strategy, achieving a revenue and net profit growth of 7% and 14% respectively in a competitive beauty industry [11]. - The company has shown a good upward trend in profitability, with a gross margin increase of 3.56 percentage points, attributed to improved bargaining power over raw material procurement and reduced shipping costs [11]. - The company plans to issue H shares to enhance its international presence, which is expected to boost brand recognition and global influence [11]. Financial Performance Summary - Revenue (in million CNY) is projected to grow from 8,905 in 2023 to 14,156 in 2027, with a compound annual growth rate (CAGR) of 9.5% [4]. - Net profit attributable to the parent company is expected to rise from 1,194 million CNY in 2023 to 2,330 million CNY in 2027, reflecting a CAGR of 14.6% [4]. - Earnings per share (EPS) are forecasted to increase from 3.01 CNY in 2023 to 5.88 CNY in 2027 [4]. - The company’s gross margin is expected to improve from 69.9% in 2023 to 73.6% in 2027, indicating enhanced operational efficiency [4]. - The net profit margin is projected to rise from 13.4% in 2023 to 16.5% in 2027, showcasing improved profitability [4]. Earnings Forecast and Valuation - The earnings forecast for 2025-2027 has been slightly adjusted, with EPS estimates of 4.44, 5.13, and 5.88 CNY respectively [3][12]. - The discounted cash flow (DCF) target valuation is set at 112.65 CNY [3][12].

Core Viewpoint - Proya Cosmetics Co., Ltd. reported a 7.21% year-on-year increase in operating revenue for the first half of 2025, amounting to RMB5.362 billion, driven by strong brand performance and strategic marketing initiatives [19][20]. Financial Performance - Operating revenue reached RMB5,001,465,470.72, a 7.21% increase compared to the same period last year [7]. - Total profit was RMB896,068,694.72, reflecting an 11.43% year-on-year increase [7]. - Net profit attributable to shareholders was RMB799 million, up by 13.49% year-on-year [20]. - Basic earnings per share were RMB1.78, a decrease of 13.48% compared to the previous year [7]. Business Overview - Proya Cosmetics operates primarily in the cosmetics industry, focusing on R&D, production, and sales of various cosmetic products [13]. - The company owns several brands, including PROYA, TIMAGE, and HAPSODE, targeting different consumer segments and price points [13][14]. - The business model includes both online and offline sales, with a significant emphasis on e-commerce platforms [16]. Brand Performance - PROYA brand sales accounted for 74.27% of total revenue, with a slight decrease of 0.08% year-on-year [19]. - TIMAGE and Off&Relax brands showed significant growth, with TIMAGE sales increasing by 21.11% [19]. - The company launched several new products, including the Double Effect Brightening Series and the Long-Wear Night Cushion, which received positive market feedback [23][28]. Marketing Strategies - Proya Cosmetics implemented various marketing campaigns, including collaborations with celebrities and social media influencers, to enhance brand visibility and consumer engagement [29][30]. - The company focused on themes such as "Youthful feeling" and "Science-based power" in its marketing efforts [29]. - The brand's campaigns achieved significant impressions and engagements across multiple platforms, indicating effective outreach [30][36]. Industry Position - Proya Cosmetics is positioned as a leader in the domestic cosmetics industry, leveraging its strong R&D capabilities and market responsiveness to capture growth opportunities [21]. - The company aims to expand its market presence both domestically and internationally, capitalizing on the global demand for Chinese beauty brands [21].