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饮料不好卖了
Group 1 - The beverage market is entering a contraction phase, with overall sales down 9% year-on-year in September, and offline channel sales down 10.4% [1] - Uni-President China reported that its overall revenue remained flat year-on-year in Q3, with beverage business revenue declining in the low single digits, while food business revenue grew in the mid to low single digits [2] - The dairy market is also facing challenges, with ready-to-drink tea beverages substituting liquid milk products, particularly impacting packaged liquid milk sales [3] Group 2 - Beverage production in China showed a significant weakening trend in Q3 compared to the first half of the year, with soft drink production declining by 0.17%, 6.79%, and 10.12% year-on-year in July, August, and September respectively [4] - Adverse weather conditions, including typhoons and heavy rain, may have also impacted beverage sales, although the external competition from food delivery services is becoming more manageable [5]
饮料不好卖了
21世纪经济报道· 2025-11-11 12:57
Core Insights - The beverage market is entering a contraction phase, with overall sales down 9% year-on-year in September, and offline sales down 10.4% [1] - Major companies like Uni-President China reported stable overall revenue, but beverage business revenue declined slightly, influenced by price wars and competition in the industry [1] - The dairy market is also facing challenges, with ready-to-drink tea beverages substituting liquid milk products [1] Group 1: Beverage Market Performance - In September, the beverage market saw a 9% year-on-year decline in total sales, with offline channels experiencing a 10.4% drop [1] - Uni-President China's beverage revenue fell by a low single-digit percentage in Q3, attributed to competition and price wars on delivery platforms [1] - The juice category faced significant pressure, while some products like "Huan Shen" and "Shuang Cui" achieved double-digit revenue growth [1] Group 2: Dairy Market Challenges - The dairy sector is under pressure, with ready-to-drink tea beverages replacing liquid milk products, particularly impacting packaged liquid milk sales [1] - Yili reported that the overall demand for liquid milk remains stable, but packaged liquid milk is facing declines due to competition from ready-to-drink tea [1] Group 3: Production and External Factors - Beverage production in China showed a weakening trend in Q3 compared to the first half of the year, with monthly production declines of 0.17%, 6.79%, and 10.12% respectively from July to September [2] - Adverse weather conditions, including typhoons and heavy rain, may have also impacted beverage sales [2] - The external competition from delivery platforms is becoming more manageable, as many executives noted that delivery subsidies have peaked, which could positively affect the beverage market [2]
饮料市场 销售下滑丨消费参考
Group 1: Beverage Market Overview - The beverage market has entered a contraction phase, with overall sales down 9% year-on-year in September, and offline sales down 10.4% [1] - Uni-President China reported that its beverage business saw a low single-digit decline in revenue for Q3, while food business revenue grew in the mid to low single digits [1] - The decline in beverage revenue is attributed to price wars on delivery platforms and industry competition, with specific categories like juice facing significant pressure [1] Group 2: Dairy Industry Impact - The dairy market is also facing challenges, with Yili noting that ready-to-drink tea is substituting liquid milk products, particularly impacting packaged liquid milk sales [2] Group 3: Production Trends - National Bureau of Statistics data indicates a weakening trend in beverage production in Q3 compared to the first half of the year, with soft drink production declining by 0.17%, 6.79%, and 10.12% year-on-year in July, August, and September respectively [3] Group 4: External Factors - Adverse weather conditions, including typhoons and heavy rain, may have also impacted beverage sales during Q3 [4] Group 5: Market Recovery Signals - There are signs that the delivery platform price wars are becoming more manageable, which could be a positive development for the beverage market [5][6][7]
饮料市场,销售下滑
Core Insights - The beverage market is entering a contraction phase, with overall sales down 9% year-on-year in September, and offline sales down 10.4% [1] Company Performance - Uni-President China reported that its overall revenue remained flat year-on-year in Q3, with beverage revenue declining in the low single digits. The food segment saw mid-to-low single-digit growth, driven by strong performance from products like "Qie Huang" and "Lao Tan Sauerkraut" [2] - Yili mentioned that ready-to-drink tea is substituting liquid milk products, particularly impacting packaged liquid milk sales, which are facing pressure from alternatives that are not fully captured in statistics [2] Industry Trends - Beverage production in China showed a significant weakening trend in Q3 compared to the first half of the year, with soft drink production declining by 0.17%, 6.79%, and 10.12% year-on-year in July, August, and September respectively, indicating a growing downward trend [3] - Adverse weather conditions, including typhoons and heavy rain, may have also impacted beverage sales during Q3 [4] Market Dynamics - The competition in the food delivery sector is becoming more manageable, as many executives noted that delivery subsidies have peaked [5][6] - This stabilization in the delivery market could potentially benefit the beverage sector [7] Market Performance Overview - The beverage category experienced a 9% decline in overall channel growth and a 10.4% decline in offline channel growth in September [12][13]
饮料市场,销售下滑丨消费参考
Group 1: Beverage Market Overview - The beverage market is entering a contraction phase, with overall sales down 9% year-on-year in September, and offline sales down 10.4% [1] - Unification Enterprise's beverage business saw a low single-digit decline in revenue for Q3, attributed to price wars on delivery platforms and industry competition [2] - The dairy market is also facing challenges, with ready-to-drink tea beverages replacing liquid milk products, particularly impacting packaged liquid milk sales [2] Group 2: Production and Weather Impact - Beverage production in China showed a significant weakening trend in Q3 compared to the first half of the year, with monthly production declines of 0.17%, 6.79%, and 10.12% respectively [3] - Adverse weather conditions, including typhoons and heavy rain, may have also affected beverage sales during Q3 [4] Group 3: Market Recovery Signals - The competitive landscape of delivery services is becoming more manageable, with several market executives indicating that delivery subsidies have peaked [5][6] - This stabilization in the delivery market could potentially benefit the beverage sector [7]
夏天新晋“价格刺客”,坑哭多少打工人?
Hu Xiu· 2025-08-06 00:43
Core Viewpoint - The article discusses the rising trend of vending machine consumption during the hottest summer on record, highlighting the hidden costs and convenience that lead consumers to make impulsive purchases [1][2][3]. Group 1: Vending Machine Consumption - Vending machines have become a significant source of cold drink consumption, especially in office environments where convenience is prioritized over price [2][3][19]. - The prices of beverages from vending machines are often significantly higher than those in supermarkets, with examples such as a 500ml bottle of sports drink priced at 10 yuan, compared to a 900ml bottle in stores [14][15][18]. - The convenience of vending machines, often located in high-traffic areas, exploits consumers' urgent needs, leading to impulsive buying behavior without price consideration [19][40][41]. Group 2: Market Dynamics - The number of vending machines in China has grown from 246,000 in 2016 to an estimated 1.89 million by 2024, with projections to exceed 2 million by 2025 [88][100]. - Despite the increase in vending machine presence, leading companies in this sector, such as Youbao, have reported significant net losses, indicating challenges in profitability despite rising revenues [91][93]. - The operational costs associated with vending machines, including location rental and maintenance, contribute to the high prices consumers face, countering the expectation of cost savings from automated retail [93][99]. Group 3: Consumer Behavior - The design of modern vending machines often obscures prices, leading consumers to make purchases without fully understanding the costs involved [20][22][23]. - The "first convenience, then harvest" consumption logic is particularly effective among office workers who have limited time to make purchasing decisions [38][40]. - The impulsive nature of purchases from vending machines is reinforced by the "take first, pay later" model, which minimizes opportunities for consumers to reconsider their choices [24][25][42]. Group 4: Industry Evolution - The vending machine industry represents a second wave of automated retail, following the initial hype around unmanned supermarkets and shelves that failed to deliver on cost efficiency [45][71]. - The integration of advanced technologies such as AI and deep learning has lowered operational costs for vending machines, making them a more viable business model compared to earlier automated retail concepts [71][72]. - Vending machines are increasingly seen as mobile advertising platforms for beverage companies, with profitability being less of a priority compared to brand visibility [73][104].