2H25收入增势有望延续，利润率改善趋势有望延续 虽下半年进入饮料销售旺季市场竞争有所加剧，该行认为公司整体动销态势较为稳健，同时叠加焕神、 无糖茶、电解质水等新品表现亮眼，公司亦积极推动一元乐享等加强消费者沟通的促销方式，该行预计 下半年公司饮料增长势头有望延续，食品板块各产品亦保持较好增速态势，该行预计下半年将维持。利 润率端，该行预计下半年毛利率延续提升趋势，同时公司亦注重产品结构提升及稼动率，费用投入根据 市场竞争状态动态调整，但公司将持续致力于提升费用使用效率，该行预计下半年利润率持续提升，全 年公司利润有望实现高增。 2Q25公司饮料业务因逐渐步入旺季市场竞争激烈，该行预计饮料收入增速放缓，分品类看该行预计冰 红茶主要承压，主要受竞争对手均开始布局冰红茶类似含糖茶品类致竞争加剧影响，而统一绿茶、奶茶 延续健康增长趋势，该行预计整体1H25饮料业务收入同比实现中高个位数增长。食品方面，该行预计 2Q实现中高个位数增长，整体表现稳健延续1Q趋势，其中汤达人增速自1Q转正以来继续维持正增长， 茄皇表现持续亮眼，红烧牛肉面及老坛酸菜延续Q1发展趋势。整体看，该行预计公司1H25收入同比高 个位数增长，饮料 ...

Core Viewpoint - The integration of aerospace technology into the food industry, exemplified by the collaboration between Kang Shifu and China's space exploration efforts, signifies a shift towards higher quality and innovative production methods in the Chinese food sector [1][3][29]. Group 1: Aerospace Technology Application - Kang Shifu has incorporated aerospace patented temperature control technology into its instant noodle production, enhancing product consistency regardless of external weather conditions [6][9]. - The company has achieved the "World's Excellent Aerospace Patent Instant Noodle" certification, showcasing its commitment to quality and innovation [3][9]. - The introduction of limited edition aerospace-themed packaging and products reflects a strategic marketing approach aimed at appealing to younger consumers [3][20]. Group 2: Product Innovation - Kang Shifu's product innovations include the use of FD freeze-drying technology in its beef noodle soup, preserving nutritional value and flavor [5][9]. - The "Fresh Q Noodle," launched in 2024, utilizes a "0-oil frying" patented technology, achieving significant sales success shortly after its release [8][9]. - The company emphasizes rigorous food safety controls, conducting over 3.5 million tests annually across more than 1,500 indicators to ensure product quality [4][9]. Group 3: Digital Transformation - Kang Shifu is implementing a digital transformation across its supply chain, utilizing AI and automated agriculture to enhance efficiency and product quality [11][16]. - The establishment of environmentally friendly vegetable bases ensures the safety and quality of raw materials, supporting the company's commitment to sustainability [11][19]. - A digital MRP system has been developed for rapid response to food safety risks, integrating traceability and logistics management [17][22]. Group 4: Industry Leadership and Future Trends - Kang Shifu's strategic focus on technology and efficiency positions it as a leader in the food industry, driving quality upgrades and industry evolution [25][28]. - The company's practices illustrate a broader trend in the food sector towards integrating advanced technology and digital solutions to meet consumer demands for safety and quality [22][29]. - As more companies adopt "new quality productivity," the Chinese food industry is poised to ascend the global value chain [29].

编辑：竺天 审核： Single 来源：新消费智库 新消费导读 "方便面鼻祖"入华40年后"水土不服"。 这是新消费智库第 2 6 2 0 期文章 作者 ： l y y 日清，号称 "泡面鼻祖"， 它曾 在中国市场把 一杯泡面 打造成了 " 精致速食 " 。 早在 1984 年便进入香港开展业务， 1994 年开始在 内地扩张，在广东顺德建厂。几十年来，日清凭借让中国消费者耳目一新的产品体验，受到消费者的青睐，营收一度超过 40 多亿港元， 却 又在短短三年间， 尽显颓势 。 被称为 "泡面鼻祖"的日清食品近期发布的 2024 财年年报 显示， 2024 年 1 月 1 日 -2024 年 12 月 31 日 ，日清食品 实现营业收入 38.12 亿港元，同比下降 0.56% 。 这是日清食品自 2022 年实现 40.25 亿港元营收之后，连续第二年收入下滑。 尽管报告期内日清食品毛利率小幅提升至 34.4% ，但净利润大幅下滑了 39.1% ，仅为 2.01 亿港元，净利润率下滑至 5.3% 。 在报告期内，日清食品报告期内，公司计提了约 1.359 亿港元的非现金减值，其中包括中国内地及香港长寿面、非油 ...