Core Viewpoint - The establishment of Feima Store in rural areas of Dafeng District, Yancheng City, has significantly improved access to fresh produce for local residents, eliminating the need for long trips to urban supermarkets [1][3]. Group 1: Business Model - Feima Store operates on a "fresh direct supply + physical sales" model, which was developed by two young entrepreneurs who recognized the consumption challenges faced by rural communities [3][5]. - The company has expanded to 21 stores across five towns, effectively addressing the "last mile" of fresh produce distribution in rural areas [3][5]. Group 2: Logistics and Supply Chain - The company employs a "bus-like" logistics model, delivering goods to stores three times a day, which minimizes product backlog and reduces waste [5]. - Five delivery trucks operate on a fixed schedule, ensuring timely delivery of fresh products to all stores [5]. Group 3: Product Quality and Employment - Feima Store emphasizes product quality by regularly monitoring expiration dates and using a modular ordering system for traceability [5]. - The establishment of these stores has created over 50 job opportunities for local villagers, contributing to increased income [5].

以下文章来源于21世纪商业评论 ，作者李惠琳 图源丨美宜佳官网 便利店之王，扩张凶猛。 5月22日，美宜佳董事长张国衡现身福州，参加2025中国便利店大会，透露了其最新经营数据： 2024年有效店增长超4000家，利润增长为双位数。 中国连锁经营协会数据显示，美宜佳以37943家的门店数量，位居中国便利店榜首。 21世纪商业评论 . 《21世纪商业评论》敏感于一切商业新知、商业产品、商业模式和商业英雄，敏感于新公司的新玩意、 老公司的新改造、旧话题的新表达、老商业的新颠覆，为您提供最新鲜实用的商业养分。 来源丨 21世纪商业评论（ID：weixin21cbr） 记者丨李惠琳 编辑丨陈晓平 这家从东莞走出来的便利店，由叶志坚创立，张国衡掌管经营。2023年，其销售额已达到542亿元， 增长超过两成。 | 序号 | 企业(事业部)名称 | 便利店品牌 | 2024门店数 | 会员属性 | | --- | --- | --- | --- | --- | | | | | (个) | | | | 美宜佳控股有限公司 | 美宜佳 | 37943 | ★ | | 2 | 中石化易捷销售有限公司 | 易捷 | 28635 | ...