Core Viewpoint - The establishment of Feima Store in rural areas of Dafeng District, Yancheng City, has significantly improved access to fresh produce for local residents, eliminating the need for long trips to urban supermarkets [1][3]. Group 1: Business Model - Feima Store operates on a "fresh direct supply + physical sales" model, which was developed by two young entrepreneurs who recognized the consumption challenges faced by rural communities [3][5]. - The company has expanded to 21 stores across five towns, effectively addressing the "last mile" of fresh produce distribution in rural areas [3][5]. Group 2: Logistics and Supply Chain - The company employs a "bus-like" logistics model, delivering goods to stores three times a day, which minimizes product backlog and reduces waste [5]. - Five delivery trucks operate on a fixed schedule, ensuring timely delivery of fresh products to all stores [5]. Group 3: Product Quality and Employment - Feima Store emphasizes product quality by regularly monitoring expiration dates and using a modular ordering system for traceability [5]. - The establishment of these stores has created over 50 job opportunities for local villagers, contributing to increased income [5].

Core Viewpoint - Meiyijia, the leading convenience store chain in China, is aggressively expanding its store count and profitability, aiming for a target of 100,000 stores and 100 billion yuan in revenue by 2025 [3][4]. Group 1: Company Overview - Meiyijia has 37,943 stores, making it the largest convenience store chain in China, with a sales revenue of 54.2 billion yuan in 2023, reflecting a growth of over 20% [3][4]. - The company operates on a franchise model with low entry barriers, requiring a total investment of approximately 300,000 to 350,000 yuan for a 40-square-meter store [10][11]. Group 2: Business Strategy - Meiyijia's business model includes a focus on high-margin products, with an average gross margin of 25% on general merchandise, and a significant portion of revenue coming from franchise fees and supply chain profits [13][18]. - The company has been exploring new service models, such as "convenience store + community services," to attract more customers and enhance store traffic [11][16]. Group 3: Market Position and Challenges - Despite facing challenges from e-commerce and market saturation, Meiyijia has maintained steady growth, with annual sales growth in double digits since 2016 [14][16]. - The company is also adapting to market changes by introducing new store formats and digital technologies, such as smart temperature control and self-service cash registers, to improve operational efficiency [28]. Group 4: Future Outlook - Meiyijia's founder, Ye Zhijian, emphasizes a long-term vision of growth and innovation, encouraging franchisees to adapt to market demands and explore new opportunities [28].