2026年春节假期，国内游客人数和花费均创历史新高。 文化和旅游部数据显示，2026年春节假日9天，全国国内出游5.96亿人次，国内出游总花费8034.83亿 元，与2025年春节8天假日相比，分别增加0.95亿人次和1264.81亿元。 2026年2月19日，小朋友在江苏省海安市花海里花木市场文创基地挑选非遗彩灯。新华社发（顾彬斌 摄） 公路自驾出行需求充分释放 交通运输部数据显示，节日期间，公路自驾出行需求充分释放，日均自驾出行规模近2.7亿人次，同比 增长8.3％，占出行总量的86％。 从纳入国家充电设施监测服务平台的5.33万台高速公路充电桩的统计来看，自2月15日至2月23日，高 速公路电动汽车充电次数共计602.1万次，充电量达到14976.75万千瓦时，日均充电量1664.08万千瓦时，较 去年春节日均增长52.01%，创历史新高。 随着充电服务保障越来越好，越来越多人选择新能源车自驾出行。节日期间，全国高速公路日均通行 新能源车辆1152万辆，同比增长34％。 此外，小微型客车租赁成为交通消费场景新的增长点，日均租赁车辆约65万辆，同比增长15％。 2026年2月22日，江苏省扬州市境内的润扬 ...

"冰雪还能这么玩，真是又酷又飒！"辽宁抚顺小伙丁宁带领漫威滑雪俱乐部成员拍摄古装滑雪视频，吸 引不少海外粉丝留言点赞。汉服的飘逸与滑雪的飒爽相糅合，成为该团队"破圈"的焦点。身穿戏服、边 滑雪边耍大刀的"雪上侠客"，令网友直呼"帅呆"。 今冬，辽宁人凭借"花样玩雪"火爆出圈，带给游客全新体验。沈阳市沈北新区的稻梦空间冰雪小镇游客 盈门，总经理赵爱军说，传统冰车、冰上大盆弹弓备受欢迎，夜间的非遗彩灯、璀璨烟花秀等活动让游 客驻足流连。 在辽宁千山景区，游客一进正门便获赠热乎乎的"腊八粥"与当地书法家现场挥毫的春联。千山旅游集团 公司总经理席锦青推荐起千山"大礼包"："各时段推出不同福利，寒假对所有学生免门票、元宵节猜灯 谜赢门票年卡。" 辽宁"冰雪+温泉"的温差体验，也吸引吸引大量"南客北上"。室外寒风凛冽，鞍山市汤岗子温泉的泡池 里暖意融融，驱散了寒意。 而海上冰雪项目，也让辽宁在整个东北冰雪市场拥有了差异化竞争优势。《2025—2026年冰雪季辽宁省 文体旅高质量融合发展若干举措》明确将"冰雪+海洋"列为四大核心IP之一。"破解'夏热冬冷'的局面， 是提升辽宁沿海城市文旅综合竞争力的关键。"辽宁省文旅厅厅长 ...

Core Insights - The article highlights a significant surge in the consumption of intangible cultural heritage (ICH) in China over the past two years, driven by changing tourism demands and a mismatch in supply [1][5][10] - ICH projects have transformed from being overlooked to becoming highly profitable businesses, with examples of substantial revenue generation from various ICH initiatives [3][4][15] Group 1: Market Trends - In the first half of 2025, the volume of "ICH" related content published reached 145.7% of the total for 2024, indicating a growing interest in local flavors, folk customs, and traditional crafts [1] - Popular ICH projects like the Quanzhou hairpin flower, Huizhou fish lantern, and Nanhai dragon boat racing have gained significant public attention this year [2][13] - The demand for ICH experiences is driven by a shift in traveler preferences towards cultural and experiential tourism rather than traditional sightseeing [12] Group 2: Revenue Generation - Notable revenue figures include Tangshan Banquet generating 160 million yuan from local ICH snacks, and the Zigong Lantern Festival earning 212 million yuan from ticket sales over 112 days, showcasing the financial potential of ICH projects [4][20] - The Yanbian Korean Ethnic Park, focusing on cultural photography and ICH experiences, attracted 3.98 million visitors and also surpassed 100 million yuan in revenue [20] Group 3: Business Model Evolution - Successful ICH projects follow a commercial iteration path from non-standard goods to standardized products, emphasizing quality and immersive cultural experiences [21][25] - The Tangshan Banquet exemplifies this model by integrating local ICH snacks into a cohesive cultural experience, significantly boosting sales [22][24] - The self-contained ecosystem of the Zigong Lantern Festival illustrates how ICH can serve as a marketing platform for local businesses, enhancing brand visibility and market reach [25] Group 4: Digital and Platform Strategies - Major digital platforms like Douyin have strategically promoted ICH projects, such as the Huizhou fish lantern, leveraging data analytics to identify and amplify trending topics [26][28] - OTA platforms like Ctrip are also investing in ICH experiences, creating unique offerings that combine traditional skills with modern tourism [29][31] - The article suggests that cities should capitalize on digital trends to promote their ICH projects effectively, ensuring they can handle the resulting influx of interest and revenue [31]

Core Viewpoint - The 2025 Beijing Shijingshan Amusement Park's "Jingcai Lantern Festival" will officially open on August 8, featuring a theme of "Dimensional Night Tour · Light and Shadow Journey" [2] Group 1: Event Details - The festival will utilize the park's extensive entertainment scenes and attractions, creating seven themed exhibition areas and six interactive scenes across a vibrant 350,000 square meters [2] - The lantern designs will integrate traditional cultural elements with contemporary trends such as cute characters, national tide, and steampunk, resulting in seven distinct sections: Cool Play Start, Cute Night Walk, Infinite Youth, Fantasy Coexistence, National Tide Hundred Plays, Fun Wildness, and Fantasy Fairy Tale [2] Group 2: Food and Experience Offerings - The event will feature participation from various star-rated hotels and time-honored brands under the Shoulv Group, providing high-quality food experiences and trendy national cultural products for visitors [2] - Notable brands such as Quanjude, Donglaishun, Beijing Hotel, Wangfujing Group, Beijing Wildlife Park, and Tianlv Group will showcase their popular items at the "Enjoy Food, Play, and Shop Carnival" [2] - Additional offerings will include brands from the Beijing Shijingshan Cultural Tourism and cultural gifts from Yanjing Eight Wonders, enhancing the overall visitor experience [2]