Core Insights - The article highlights a significant surge in the consumption of intangible cultural heritage (ICH) in China over the past two years, driven by changing tourism demands and a mismatch in supply [1][5][10] - ICH projects have transformed from being overlooked to becoming highly profitable businesses, with examples of substantial revenue generation from various ICH initiatives [3][4][15] Group 1: Market Trends - In the first half of 2025, the volume of "ICH" related content published reached 145.7% of the total for 2024, indicating a growing interest in local flavors, folk customs, and traditional crafts [1] - Popular ICH projects like the Quanzhou hairpin flower, Huizhou fish lantern, and Nanhai dragon boat racing have gained significant public attention this year [2][13] - The demand for ICH experiences is driven by a shift in traveler preferences towards cultural and experiential tourism rather than traditional sightseeing [12] Group 2: Revenue Generation - Notable revenue figures include Tangshan Banquet generating 160 million yuan from local ICH snacks, and the Zigong Lantern Festival earning 212 million yuan from ticket sales over 112 days, showcasing the financial potential of ICH projects [4][20] - The Yanbian Korean Ethnic Park, focusing on cultural photography and ICH experiences, attracted 3.98 million visitors and also surpassed 100 million yuan in revenue [20] Group 3: Business Model Evolution - Successful ICH projects follow a commercial iteration path from non-standard goods to standardized products, emphasizing quality and immersive cultural experiences [21][25] - The Tangshan Banquet exemplifies this model by integrating local ICH snacks into a cohesive cultural experience, significantly boosting sales [22][24] - The self-contained ecosystem of the Zigong Lantern Festival illustrates how ICH can serve as a marketing platform for local businesses, enhancing brand visibility and market reach [25] Group 4: Digital and Platform Strategies - Major digital platforms like Douyin have strategically promoted ICH projects, such as the Huizhou fish lantern, leveraging data analytics to identify and amplify trending topics [26][28] - OTA platforms like Ctrip are also investing in ICH experiences, creating unique offerings that combine traditional skills with modern tourism [29][31] - The article suggests that cities should capitalize on digital trends to promote their ICH projects effectively, ensuring they can handle the resulting influx of interest and revenue [31]

Core Viewpoint - The 2025 Beijing Shijingshan Amusement Park's "Jingcai Lantern Festival" will officially open on August 8, featuring a theme of "Dimensional Night Tour · Light and Shadow Journey" [2] Group 1: Event Details - The festival will utilize the park's extensive entertainment scenes and attractions, creating seven themed exhibition areas and six interactive scenes across a vibrant 350,000 square meters [2] - The lantern designs will integrate traditional cultural elements with contemporary trends such as cute characters, national tide, and steampunk, resulting in seven distinct sections: Cool Play Start, Cute Night Walk, Infinite Youth, Fantasy Coexistence, National Tide Hundred Plays, Fun Wildness, and Fantasy Fairy Tale [2] Group 2: Food and Experience Offerings - The event will feature participation from various star-rated hotels and time-honored brands under the Shoulv Group, providing high-quality food experiences and trendy national cultural products for visitors [2] - Notable brands such as Quanjude, Donglaishun, Beijing Hotel, Wangfujing Group, Beijing Wildlife Park, and Tianlv Group will showcase their popular items at the "Enjoy Food, Play, and Shop Carnival" [2] - Additional offerings will include brands from the Beijing Shijingshan Cultural Tourism and cultural gifts from Yanjing Eight Wonders, enhancing the overall visitor experience [2]