Core Insights - In 2025, domestic tourism consumption in China experienced an unexpected trend where major economic hubs like Beijing and Shanghai saw a decline in tourism spending, while less developed regions such as Northeast (Heilongjiang, Jilin, Liaoning), Northwest (Gansu, Qinghai), and Southwest (Yunnan, Guizhou) exhibited a surge in tourism consumption [3][4][6]. - Traditional government measures to stimulate tourism, such as consumption vouchers and free admission, have become less effective, leading to the rise of new strategies like seasonal holidays and local intangible cultural heritage events to boost tourism [26][28][32]. Group 1: Consumption Patterns - A report categorized provinces into four consumption types based on per capita income and consumption rates, revealing that Beijing and Shanghai fall into the "cautious consumption" category, contrary to expectations [5][6]. - Residents in economically weaker regions like Northeast China are more willing to spend on tourism due to lower living costs and stable incomes, leading to increased tourism activity [11][12]. Group 2: Changing Consumer Behavior - The trend of tourists opting for camping over hotel stays during peak seasons highlights a shift towards seeking high cost-performance experiences in tourism [14][15]. - The K-shaped differentiation in tourism consumption indicates a split where some consumers prioritize high emotional value experiences, while others focus on high cost-performance, emphasizing value for money [16][18]. Group 3: New Stimulus Measures - The effectiveness of traditional tourism stimulus measures has diminished, prompting the introduction of new strategies such as school autumn breaks and government-led cultural festivals to stimulate local tourism [26][28]. - The introduction of school autumn breaks in cities like Sichuan and Guangdong has unexpectedly boosted local tourism, creating a new peak travel period [28][30]. Group 4: Future Opportunities - The shift in tourism consumption patterns presents new opportunities for businesses, particularly in less developed regions where tourism infrastructure is evolving [35][36]. - The anticipated rise of government-led cultural festivals and new public holidays is expected to further stimulate tourism consumption in 2026, with a focus on creative and low-barrier events [36][37].

中新网湖北新闻12月16日电（王紫薇）在2026年元旦、新春佳节即将到来之际，荆州市商务局将以"欢 购荆州 荆彩新年"为主题，聚焦零售、餐饮等消费品类，开展150场以上促消费活动，着力营造浓厚的 节日消费氛围。 商圈联动荆彩活动全域呈现 组织"六大商圈""六大街区"等开展内容丰富、形式多样的促消费活动。 万达广场举办楚韵新风·浪漫跨年夜，推出"楚国音乐节"、K-POP翻跳大赛、国风游园会、秋冬风尚大 秀、满额赠礼、品牌专属优惠、会员积分加倍等多重福利活动，为市民的购物之旅增添更多期待与乐 趣； 吾悦广场举办2026·吾悦超级跨年派对，荆州红人、乐队、DJ、歌手等同台表演，更有万人大合唱、万 人倒计时躁动现场人气； 安良百货举办"红运焕新颜年货囤满仓"系列促销活动，围绕美妆、服装、鞋帽等商品，通过发券、满 赠、积分兑礼等方式，开展优惠促销，吸引人气； 人信汇举办"奇遇暖冬跨年"系列活动，跨年夜营造梦幻冬日场景，为消费者打造一场缤纷多彩的购物盛 宴； 璀璨奥特莱斯购物公园举办"荆州璀璨奥莱双诞狂欢"活动，开展寻味暖冬市集、巡游生日宴会等，节日 氛围浓厚； 花台市集举办2026荆州区非遗年俗节，逛地道楚风年俗市集、 ...

Core Insights - The article highlights a significant surge in the consumption of intangible cultural heritage (ICH) in China over the past two years, driven by changing tourism demands and a mismatch in supply [1][5][10] - ICH projects have transformed from being overlooked to becoming highly profitable businesses, with examples of substantial revenue generation from various ICH initiatives [3][4][15] Group 1: Market Trends - In the first half of 2025, the volume of "ICH" related content published reached 145.7% of the total for 2024, indicating a growing interest in local flavors, folk customs, and traditional crafts [1] - Popular ICH projects like the Quanzhou hairpin flower, Huizhou fish lantern, and Nanhai dragon boat racing have gained significant public attention this year [2][13] - The demand for ICH experiences is driven by a shift in traveler preferences towards cultural and experiential tourism rather than traditional sightseeing [12] Group 2: Revenue Generation - Notable revenue figures include Tangshan Banquet generating 160 million yuan from local ICH snacks, and the Zigong Lantern Festival earning 212 million yuan from ticket sales over 112 days, showcasing the financial potential of ICH projects [4][20] - The Yanbian Korean Ethnic Park, focusing on cultural photography and ICH experiences, attracted 3.98 million visitors and also surpassed 100 million yuan in revenue [20] Group 3: Business Model Evolution - Successful ICH projects follow a commercial iteration path from non-standard goods to standardized products, emphasizing quality and immersive cultural experiences [21][25] - The Tangshan Banquet exemplifies this model by integrating local ICH snacks into a cohesive cultural experience, significantly boosting sales [22][24] - The self-contained ecosystem of the Zigong Lantern Festival illustrates how ICH can serve as a marketing platform for local businesses, enhancing brand visibility and market reach [25] Group 4: Digital and Platform Strategies - Major digital platforms like Douyin have strategically promoted ICH projects, such as the Huizhou fish lantern, leveraging data analytics to identify and amplify trending topics [26][28] - OTA platforms like Ctrip are also investing in ICH experiences, creating unique offerings that combine traditional skills with modern tourism [29][31] - The article suggests that cities should capitalize on digital trends to promote their ICH projects effectively, ensuring they can handle the resulting influx of interest and revenue [31]

Core Insights - The article highlights the successful implementation of a "star treatment" tourism service in Jincheng during the May Day holiday, attracting over one million visitors and generating significant online exposure [1][8]. Group 1: Tourism Experience - The high-speed train station was transformed into a welcoming space with cultural performances and interactive experiences, creating a "red carpet" atmosphere for visitors [2]. - Local restaurants offered a variety of traditional dishes for free tasting, enhancing the culinary experience for tourists [2]. - The city organized immersive street performances and events, making tourists the main characters in the cultural activities [3]. Group 2: Cultural Heritage - The city showcased its intangible cultural heritage through large-scale performances, such as the Guinness World Record for the largest iron flower display, providing unique experiences for visitors [5][7]. - Interactive tasks allowed tourists to enjoy free local delicacies, further engaging them in the cultural experience [5]. Group 3: Community Involvement - Over a hundred volunteers provided diverse tourism services, ensuring a warm and welcoming environment for visitors [8]. - Hotels introduced "star rooms" with special amenities, enhancing the overall guest experience [8]. - The city undertook cleanliness initiatives to ensure a pleasant atmosphere for both residents and tourists [8]. Group 4: Strategic Approach - The city adopted three main strategies: service scene enhancement, star-like experience for visitors, and resource collaboration, positioning quality service as a core competitive advantage in the tourism sector [8].