文｜劲旅网 不知道大家是否注意到一个有趣的现象，近两年以来，国内非遗迎来一轮消费热潮。 来自马蜂窝的大数据显示，2025年上半年"非遗"相关内容发布量已达到2024年全年的145.7%，其中地道风味、地方民俗、非遗传承、特色美食、民间手工艺 成为大众旅行前搜索的高频关键词。 仅在今年就陆续有泉州簪花围、徽州鱼灯、南海赛龙舟、潮汕英歌舞等非遗项目冲上热搜，成为大众热议爆款。 更重要的是，这些非遗项目不但成为流量的香饽饽，也正在悄悄成为一门超级暴利生意。 唐山宴一年就将本地非遗小吃卖出1.6亿、自贡灯会122天光门票就狂收2亿、延边朝鲜族民俗园的民俗旅拍+非遗体验全年创收同样破亿…… 前景大好，钱景可期。 曾经被冷落到活不下去的非遗，怎么这两年突然就爆了呢？ 01 每一个爆款文旅现象背后，皆由文旅需求强力催动。 非遗突然爆火的根源，本质上在于文旅供给侧的错配与不足。 其实这些年，国内文旅消费一直处于供需不匹配的局面，旺盛且多变的文旅需求始终无法得到充沛且精准的供给响应。 于是我们就看到，国内文旅市场隔几年就会冒出一批新供给。 2020年的小众秘境、2021年的露营、2022年的飞盘、2023年的县城旅游、2024 ...

Core Insights - The article highlights the successful implementation of a "star treatment" tourism service in Jincheng during the May Day holiday, attracting over one million visitors and generating significant online exposure [1][8]. Group 1: Tourism Experience - The high-speed train station was transformed into a welcoming space with cultural performances and interactive experiences, creating a "red carpet" atmosphere for visitors [2]. - Local restaurants offered a variety of traditional dishes for free tasting, enhancing the culinary experience for tourists [2]. - The city organized immersive street performances and events, making tourists the main characters in the cultural activities [3]. Group 2: Cultural Heritage - The city showcased its intangible cultural heritage through large-scale performances, such as the Guinness World Record for the largest iron flower display, providing unique experiences for visitors [5][7]. - Interactive tasks allowed tourists to enjoy free local delicacies, further engaging them in the cultural experience [5]. Group 3: Community Involvement - Over a hundred volunteers provided diverse tourism services, ensuring a warm and welcoming environment for visitors [8]. - Hotels introduced "star rooms" with special amenities, enhancing the overall guest experience [8]. - The city undertook cleanliness initiatives to ensure a pleasant atmosphere for both residents and tourists [8]. Group 4: Strategic Approach - The city adopted three main strategies: service scene enhancement, star-like experience for visitors, and resource collaboration, positioning quality service as a core competitive advantage in the tourism sector [8].