Core Insights - The event "Quality Life・Zijin Selection - Dongcheng State-owned Enterprises Quality Consumption" aims to promote the national strategy of expanding domestic demand and upgrading consumption, showcasing the capabilities of state-owned enterprises in enhancing public welfare and driving regional economic growth [1] Group 1: Event Overview - The event was held on October 26 at the Bell and Drum Tower Cultural Square, organized by multiple local government bodies and Beijing Dongcheng Cultural Tourism Group [1] - It featured an innovative model combining brand display, immersive experiences, and consumer benefits, highlighting the strength of state-owned brands and the innovation of time-honored brands [1] Group 2: Consumer Engagement - The event targeted diverse consumer needs with 17 premium exhibition booths, covering traditional brands, fashionable lifestyle products, and cultural tourism [2] - The venue is part of the "Walking Andingmen" project, which aims to create a unique district that integrates cultural experiences, commercial consumption, and leisure tourism [2] Group 3: Exhibition Highlights - The event showcased a blend of traditional craftsmanship and modern aesthetics, with products from various time-honored brands appealing to different consumer demographics [3] - The fashion lifestyle section featured products that resonate with younger consumers, expanding the audience for state-owned brands [3] - The cultural tourism and specialty products section emphasized regional collaboration, introducing high-quality resources from partner regions [3] Group 4: Future Prospects - This event serves as a pilot for the "Walking Andingmen" project, demonstrating the feasibility of integrating culture, commerce, and tourism [4] - Future initiatives will focus on deepening the project and creating engaging experiences for citizens, enhancing the vitality of cultural and commercial integration in the region [4] - State-owned enterprises in Dongcheng will continue to innovate and develop impactful consumer IP activities, aligning with urban culture and public needs to drive high-quality economic development [4]

Core Insights - The "Quality Life · Zijin Selection - Dongcheng State-owned Enterprises Quality Consumption Event" was launched on October 26, showcasing high-quality products and services from state-owned enterprises and time-honored brands in Dongcheng District [1][3]. Group 1: Event Overview - The event features 17 boutique exhibition booths at the Bell and Drum Tower Cultural Square, focusing on a diverse range of consumer needs, including time-honored brands, fashionable living, and cultural creative products [1][3]. - The event serves as a significant platform to display the transformation of state-owned enterprises and the innovation of time-honored brands [1]. Group 2: Highlights of Exhibits - The time-honored brand exhibition area attracted significant attention, featuring traditional crafts and innovative products, such as cultural gift boxes and customized services from various brands [3]. - The fashionable living exhibition area targets younger consumers, showcasing products like heritage pearl brooches and seasonal tea drinks, reflecting the modernization of state-owned brands [3]. Group 3: Regional Development and Future Plans - The event is part of the "Walking An Ding Men" cultural and commercial tourism integration project, aimed at creating a unique district that combines cultural experiences, commercial consumption, and leisure tourism [5]. - The Dongcheng District State-owned Assets Supervision and Administration Commission plans to use this event as a starting point to promote further reforms and brand innovations among state-owned enterprises, contributing to high-quality regional economic development [5].