领航辅助驾驶功能
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观车 · 论势 || 疾风知劲草,新局自此开
Zhong Guo Qi Che Bao Wang· 2026-01-05 01:24
如果说"规范"是2025年中国车市的发展底色,那么"创新"便是当之无愧的发展引擎。创新首先体现 在技术路线的普惠与产业边界的拓展上。一方面,年初高声量的"智驾平权"口号在车企、智驾企业的共 同努力下,终于逐渐成为现实。比亚迪全系车型标配领航辅助驾驶功能,零跑、长安等品牌等将激光雷 达搭载于10万~15万元级车型,地平线基于单征程6M的城市NOA下探到10万元级车型……数据显示, 今年前三季度,组合辅助驾驶乘用车在新车市场的渗透率已达64%。可见,这一功能不再只是少数人的 尝鲜,而是超过半数车型的标配。 2025年,得益于AI技术的广泛应用,汽车产业边界变得模糊,车企、供应链企业向人形机器人、 低空飞行器、智能穿戴设备等领域外溢的现象愈发普遍。这不仅是业务的跨界,更是技术基因的延伸与 进化,为整个产业开辟了长远发展的全新路线。 时序更迭,又到一年复盘时。若要用一个词定格2025年中国汽车产业,"反转"二字大概是许多人的 共同心声。五花八门的智驾"吹捧"逐渐回归理性,声势浩大的"价格战"正在偃旗息鼓,看似走到绝路的 传统燃油车迎来峰回路转,担忧处处受制的汽车出口一路高歌。一系列"反转"背后,两条发展脉络愈发 明晰 ...
雷军低谷的背后,智驾降温了?市场数据里隐藏着什么信号?
Sou Hu Cai Jing· 2025-05-18 11:50
Group 1 - The recent period has been challenging for Xiaomi, particularly due to the trust crisis triggered by the fatal accident involving the Xiaomi SU7, prompting a reevaluation of smart driving technology in the industry [1] - The market for smart driving features remains strong, with a survey indicating that nearly 30% of consumers are willing to pay over 10,000 yuan for advanced driving assistance systems [3] - The penetration rate of L2 and above driving assistance features in the new energy passenger car market reached 66.3% in early 2025, indicating a growing consumer focus on smart driving capabilities [3] Group 2 - The penetration rate of new energy vehicles in China surpassed that of fuel vehicles, reaching 51.5% in April, with predictions suggesting it will exceed 70% by 2030 [6] - The competition among new energy vehicle manufacturers is intensifying, with Leap Motor achieving a 173% year-on-year increase in deliveries, becoming the top seller in April [10] - The Leap B10 model, which features a lower price point for laser radar technology, significantly contributed to its sales, highlighting the importance of competitive pricing in the smart driving market [12] Group 3 - The smart driving market is characterized by a split between safety ethics and rising consumer demand, leading to a search for balance within the industry [9] - The market is dominated by three main models: third-party solutions like Momenta, vertical integration by Huawei, and in-house development by companies like XPeng [18] - Momenta holds a 60% market share in the urban NOA supply chain, while Huawei's HI model accounts for nearly 30%, indicating the strong position of domestic suppliers in the smart driving sector [19][20] Group 4 - Traditional automotive giants are recognizing new opportunities in the smart driving space, particularly in safety, which has become a competitive advantage [23] - The competition in the smart driving sector is evolving from merely stacking features to a multidimensional battle focusing on safety experience, scale, and ecosystem [23]