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从三样“老物件”,打开广东文明乡风建设“新答卷”
Nan Fang Nong Cun Bao· 2025-10-29 09:02
Core Viewpoint - The article discusses the integration of cultural heritage and modern industry in Guangdong, showcasing how traditional practices and innovations are revitalizing rural communities and enhancing cultural confidence. Group 1: Cultural Heritage and Agricultural Practices - Guangdong's agricultural heritage is a vital part of Chinese farming culture, characterized by inclusiveness, openness, and innovation, which continues to influence rural life today [6][7][8] - The establishment of high-end research platforms in Guangdong, such as the Chinese Agricultural Heritage Research Institute, supports the preservation and promotion of agricultural culture [9][10][11] - Traditional agricultural wisdom, like the "Sankey Fish Pond" method, is being revitalized in modern agriculture, demonstrating the successful integration of historical practices into contemporary farming [13][16] Group 2: Non-Material Cultural Heritage - The preservation of non-material cultural heritage, exemplified by the "Xiangyunsha" silk fabric, highlights Guangdong's commitment to protecting traditional crafts [22][27] - Innovations in dyeing techniques and design have allowed "Xiangyunsha" to gain international recognition, showcasing its cultural significance beyond local boundaries [28][29][30] - The transformation of traditional crafts into profitable ventures for local communities illustrates the economic potential of cultural heritage [31] Group 3: Economic Development through Cultural Integration - The dual approach of enhancing both cultural and economic aspects in Guangdong aims to stimulate industry growth while preserving cultural identity [35][36] - The expansion of the "Zijin Tea" industry, with a planting area of 85,000 acres and a brand value of 3.5 billion, exemplifies the successful fusion of agricultural practices with cultural elements [38][39] - The establishment of cultural experience centers and educational initiatives further promotes local traditions and engages the community in sustainable development [41][42][44] Group 4: Overall Impact on Rural Revitalization - Guangdong's efforts to embed cultural elements into rural development strategies aim to create vibrant, culturally rich communities [45][46]
国风审美登上国际秀场 多个淘宝服饰品牌亮相中国国际时装周
Zheng Quan Ri Bao Zhi Sheng· 2025-09-13 04:09
本报讯 (记者梁傲男)近日,栖香锦和淘宝"超级时装发布"合作大秀直播,不仅吸引了近百万人围 观,也带动销售额再创新高。9月11日直播结束,其直播中控台显示,当晚成交额超过550万元;客单价 高达1.35万元,老客复购占比92%。这让栖香锦品牌主理人刘洋感受到:这就是在淘宝做品牌的力量。 香云纱这个传承了1700余年的中国面料,不像山羊绒等面料,有Lora piana、Max Mara、鄂尔多斯等国 内外大品牌不遗余力地推广科普,香云纱一直陷于"有品类无品牌"的困境。 此时,距离栖香锦第一次参加"超级时装发布",创下超500万元的成交记录,才过去5个多月。主营香云 纱的国风服饰品牌栖香锦,进入淘宝还不足2年,就能登上国际舞台,淘宝"造星"的速度,让刘洋始料 未及。 9月,是各大品牌的上新季,各大时装周也陆续拉开帷幕。1997年创办的中国国际时装周,是中国历史 最悠久的时装周,吸引10余个国家和地区三百余个品牌参与。本届时装周不仅有Vera Wang HAUTE等 国际知名品牌参与,淘宝"超级时装发布"也携手栖香锦、一抹微蓝、ACDY三家原创品牌一同亮相秀 场。 主营新中式的服装品牌"栖香锦",是其中最早走秀的一 ...
广州荔湾“七月七·弄巧季”重塑民俗文化场景
Zhong Guo Xin Wen Wang· 2025-08-30 01:31
Core Points - The 15th "Litchi Bay · New Xiguan" folk culture event "Qiqiao Season" is held from July 29 to 31 in Guangzhou Liwan, focusing on the Qiqiao culture and integrating Cantonese folk customs with modern experiences [1][2] - The main venue features the "Lichao Exhibition Hall," showcasing 12 intangible cultural heritage crafts, while the sub-venue "Lichao Workshop" emphasizes traditional arts and crafts through various interactive experiences [2][3] Summary by Sections - **Event Overview** - The event aims to highlight the rich cultural heritage of Liwan District as a core area of Lingnan culture through various forms such as exhibitions, workshops, performances, and interactive activities [1] - **Activities and Experiences** - The event includes hands-on experiences in traditional crafts like Cantonese silverware making, porcelain restoration, and the preparation of local delicacies, attracting significant public participation [2] - The "Lichao Evening" features a fashion show of Xiangyun silk, traditional wedding customs, and interactive games, enhancing the engagement and enjoyment of attendees [2] - **Cultural Integration and Impact** - A 1.5-kilometer "Qiqiao Cultural Experience Route" has been established, effectively promoting the development of surrounding cultural and tourism industries by integrating local intangible cultural heritage and tourism resources [3]