站在广东广州越秀区北京路步行街的青石板路上，眼前是鳞次栉比的现代商业综合体，脚下是千年古道 遗址。一街之隔的元宇宙非遗街区里，外国游客正借助虚拟现实技术"触摸"广彩瓷器的纹样；转角处的 老字号茶楼上，一壶普洱、几笼虾饺，延续着"叹早茶"的市井烟火。 这是广州，一座传统与现代交融、本土与域外交汇的城市。开放与包容的基因，已经刻入城市的大街小 巷。城市气质何处来？发展底蕴何处生？广府文化正是这座千年商都的根与魂。广州作为海上丝绸之路 的枢纽，自秦汉时期便是海上贸易的重镇，东西方文化在此交融，形成了开放、包容、创新、务实的城 市特质。 留住文化根脉，播下人文种子，是发展人文经济的前提。荔湾区永庆坊，遵循"修旧如旧"的原则，下足 微改造的"绣花功夫"，保护和恢复了街巷的肌理，不仅把趟栊门、满洲窗等岭南建筑特色展现出来，还 引入了新业态。改造后，非遗工坊与咖啡店、设计师工作室共生，不仅吸引更多游客，还带动了片区经 济增长。如今在这里，非遗代表性传承人用通草画讲述海上丝绸之路的故事，年轻创业者搭建跨境电商 直播间，将广绣、广彩销往全球。当地居民说："老房子没拆，'乡愁'还在，但生活变新潮了。"探索新 方向，不忘守护老传统 ...

7月1日，一座连接岭南与欧洲的全新文化桥梁在塞纳河畔的浪漫之都落成——广东文旅海外推广中心在 法国巴黎揭牌启用，标志着广东深耕欧洲市场、深化中法文旅合作迈出里程碑式一步。 南都记者获悉，该中心由广东省文化和旅游厅与广东省旅游控股集团强强联手打造，旨在成为广东在欧 洲的"桥头堡"，深化与法国乃至全欧的文旅交流合作，大力拓展入境游市场，立体传播广式文化精髓， 持续向世界讲述引人入胜的"广东故事"。 本次揭牌仪式选址巴黎优雅的十六区，吸引了来自中法政府部门、核心文旅机构、重要商协会及主流媒 体代表等重量级嘉宾云集。现场岭南文化元素巧妙点缀，气氛庄重而热烈。 广绣大师携力作闪亮登场 仪式在浓厚的岭南风情中拉开帷幕。嘉宾们首先步入精心布置的"遇见广东"——广绣展示区。指尖翻 飞、栩栩如生的广绣杰作，让现场嘉宾近距离感受广东非物质文化遗产的深厚底蕴与独特魅力。 随后，广东文旅宣传短片将镜头从古老骑楼、悠悠粤剧切换到活力四射的现代都市、世界级主题乐园和 壮丽山海，展现出一个传统与现代完美交融的广东。悠扬的广东音乐在现场古筝、扬琴、琵琶的合奏下 流淌开来，为这场文化盛宴增添了动人的听觉享受，带领嘉宾沉浸式体验了一场穿越古今的 ...

Core Insights - The article highlights the transformation of the Yongqingfang historical and cultural district in Guangzhou, showcasing the blend of traditional and modern elements, as well as the thriving cultural heritage and tourism industry in the area [2][11]. Summary by Sections Cultural Heritage and Tourism - Yongqingfang covers an area of 113,700 square meters and features 79 preserved heritage buildings, integrating 26 items of intangible cultural heritage [2]. - The district attracts tens of thousands of visitors daily, allowing them to experience the rich history and cultural continuity of Lingnan [2]. Non-Material Cultural Heritage - The district includes various experiential shops, such as a movable type printing experience store, which showcases the ancient printing technique in a modern context [4]. - There are 12 master studios in the non-material heritage district, highlighting traditional crafts like pastry printing and embroidery, which are integral to local culture [6][7]. Economic Impact - The district saw over 20 million visitors last year, with the number of businesses increasing from 36 in 2016 to over 130, achieving a property rental rate of over 98% [8]. - The projected revenue for the district in 2024 is over 200 million yuan, reflecting a year-on-year growth of more than 30% [8]. Future Development - Ongoing micro-renovation efforts aim to enhance cultural tourism and create a complete industrial chain for historical and cultural preservation [11]. - Yongqingfang is positioned as a model for integrating traditional and modern elements, reflecting the vibrant culture and lifestyle of Guangzhou [11].