Group 1 - The summer tourism peak has led to a surge in the cultural and creative market, with flower-themed products gaining significant attention in various scenic spots and museums [1] - In Jinan, the Daming Lake has become a major attraction with blooming lotus flowers, enhancing the cultural experience for visitors [3] - Visitors can engage in hands-on experiences such as making lotus-themed canvas bags and exploring various cultural creations like cloisonné paintings and embroidery [4][6] Group 2 - In Fuzhou, jasmine-themed cultural products and experiences have become popular among tourists, with various shops offering jasmine-related souvenirs and delicacies [8][10] - The cultural market is thriving with products that capture the essence of summer flowers, including jasmine sachets and creative food items [10][11] - In Beijing, the National Botanical Garden has introduced innovative plant-themed cultural products, appealing to visitors with items that can be eaten, played with, or used as decorations [13][16] Group 3 - In Kunming, wild mushrooms are being creatively incorporated into cultural products, showcasing the unique flavors of the region [17][19] - Various mushroom-themed items, including resin clay miniatures and plush accessories, are gaining popularity among tourists [22][24] - The introduction of bamboo-themed food and drink products is also attracting visitors, highlighting the versatility of bamboo in cultural creativity [20]

Core Insights - The research team led by Sun Bowen from Shandong Women's University embarked on an in-depth study of the traditional embroidery art "Liu Xiu," focusing on its cultural significance and modern innovation pathways [1][3]. Group 1: Research Objectives and Methodology - The study aimed to explore the historical origins, production techniques, industrial ecology, and future development of Liu Xiu, with a focus on empowering traditional crafts [3]. - The team visited local Liu Xiu workshops, intangible cultural heritage transmission bases, and cultural exhibition halls to conduct systematic research [3]. Group 2: Historical and Cultural Context - Liu Xiu originated during the Spring and Autumn Period and has evolved over a thousand years, forming a unique technical system that integrates the characteristics of Qi and Lu cultures [3]. - The embroidery techniques are characterized by bold needlework and vibrant colors, reflecting the grandeur of Northern culture while emphasizing artisans' meticulous attention to detail [3]. Group 3: Practical Experience and Challenges - Team members observed the complete process of Liu Xiu production, from design to material selection, embroidery, and framing, and practiced various classic stitching techniques [3]. - The research identified contemporary challenges facing Liu Xiu, including gaps in skill transmission, shifts in market demand, and insufficient brand innovation [3]. Group 4: Future Directions and Initiatives - The research will contribute to the development of Liu Xiu cultural and creative projects and the digital dissemination of its techniques [4]. - The team aims to transform research findings into actionable initiatives to support the transmission of Liu Xiu through innovative design and industry-academia collaboration [4].

Group 1 - The "Cultural and Natural Heritage Day" is celebrated on the second Saturday of June each year in China, with over a thousand cultural and museum-themed activities held across Shandong province, showcasing its rich historical and cultural resources [2] - The Shandong Museum hosted a special event on June 14, where parents and children learned the basics of Shandong embroidery under professional guidance, emphasizing the importance of intangible cultural heritage [2] - Two major exhibitions were launched at the Shandong Museum: one focusing on Qing Dynasty calligraphy featuring 55 pieces from renowned masters, and another highlighting stories of ancient honest officials from Shandong through over 70 artifacts [2] Group 2 - Various non-material cultural heritage activities were organized across the province, including workshops and exhibitions, under the theme "Integrating into Modern Life - Intangible Heritage is Youthful," allowing the public to experience traditional culture [3] - The main event for the Cultural and Natural Heritage Day in Shandong will take place on June 16, 2025, in Tai'an, where the Shandong Archaeological Park Alliance will be established and an archaeological study map will be released [3] - The Dongying region saw the establishment of the Oriental Stork Protection Research Center, with significant breeding data reported for various bird species, indicating a stable and growing population in the Yellow River Delta [3]