今年春节，本溪小市一庄景区经理印象最深的是游客对非遗文化产品的喜爱，"以前过年，游客来 了，大多吃顿饭就走。现在，他们愿意花上两小时学剪一个'福'字，或是带一罐羊汤回家。非遗不再是 摆在玻璃柜里的老物件，正变成越来越多人过年时的新滋味。" 在非遗美食品鉴区，30道本溪两县四区的非遗美食和特色小吃摆满长桌，热气混着香味往上 冒，"这些菜都有来头。"李青松指着羊汤说，"本溪县羊汤制作技艺是市级非遗，讲究老汤慢炖，汤色 要白，肉要烂而不散。"她随后端起一碗递给记者，"您尝尝，看喝得惯不。" 正月初四，本溪满族自治县的山峦还覆着薄雪，小市一庄景区的停车场已陆续驶入挂着各地牌照的 车辆。 景区经理李青松一大早就守在非遗体验空间门口，看着一拨拨游客走进来，"今年春节假期长，不 少人选择'分段式过年'，" 她告诉记者，"除夕到初二在家团圆，景区的除夕年夜饭订出去100多桌。从 初四开始，远方游客明显多了，这几天日均游客量超1万人次。" 说话间，体验区里已是一派热闹景象。长桌上铺着蓝印花布，松花石砚、桥头石雕、剪纸、木版年 画依次陈列。靠窗的位置，一位老师傅握着刻刀，在一块砚石上细细打磨；旁边的木版年画案子上，红 纸铺开，墨 ...

本报记者 许蔚冰 今年春节，本溪小市一庄景区经理印象最深的是游客对非遗文化产品的喜爱，"以前过年，游客来了， 大多吃顿饭就走。现在，他们愿意花上两小时学剪一个'福'字，或是带一罐羊汤回家。非遗不再是摆在 玻璃柜里的老物件，正变成越来越多人过年时的新滋味。" 在剪纸桌前，一名来自广东的游客正小心翼翼地剪着"福"字，"我们那边过年也贴窗花，但没见过这么 多的花样。刚才师傅教我剪团扇，我剪坏了两次，第三次才像样。"她说。 在非遗美食品鉴区，30道本溪两县四区的非遗美食和特色小吃摆满长桌，热气混着香味往上冒，"这些 菜都有来头。"李青松指着羊汤说，"本溪县羊汤制作技艺是市级非遗，讲究老汤慢炖，汤色要白，肉要 烂而不散。"她随后端起一碗递给记者，"您尝尝，看喝得惯不。" 美食区另一侧，草编工艺的摊位前围满了人。一个小女孩蹲下来，目不转睛地看着传承人手中的麻绳。 传承人手指上下翻飞，几根麻绳在她手里绕来绕去，不一会儿就编成了一个小巧的篮子。"这是南芬草 编技艺，"李青松说，"以前农村妇女农闲时都编这个，现在成了非遗，不少年轻人也来学着编。" 春节期间，小市一庄景区集中了近20项传统技艺类非遗项目，一直延续至正月十五。 责 ...

古典年画是手工制成的，由木板雕刻，再翻印到纸上，成为带有魔法的纸片。在这些木版年画中，妖怪的 身影频频出现，它们与居家生活密切相关，有的是需要驱逐的邪祟，有的是活泼可爱的精灵，有的则担当 着炫奇、博物及娱乐的功能，成为节日里不可缺少的生活美学。向来关注民俗研究的作家盛文强的《妖怪 印刻：民间版画奇幻图志》便以这些年画中的大小妖怪为切入点，述其背后的文化含义与集体记忆。就像 如今被频繁赋予新奇解读的《西游记》中的各位妖怪，对今天的人们来说，"妖怪"虽早已不作为迷信畏惧 之物，但仍以五彩缤纷之姿，构成着多元古典文化的组成部分，也为我们的年节与日常增添着趣味。 清代河南开封 馗头画 ▌盛文强 ■编者按 年画是中国古典民间艺术之一，大都于新年时张贴，用来装饰环境，含有祝福新年吉祥喜庆之意，为民众 所喜闻乐见。年画的地理分布广泛，除了苏州桃花坞、天津杨柳青等闻名遐迩的产地，还有河北武强、山 东潍县、河南朱仙镇、陕西凤翔、山西平阳、广东佛山、四川绵竹、福建漳州、湖南隆回、上海旧校场 等，近乎遍及全国，乃至辐射到韩国、日本、越南等国，从宋代一直到今天。 老鼠娶亲 老鼠娶亲的故事，见于各地年画，是极为常见的题材，画面是婚礼的 ...

央视网消息：福建泉州拥有22处世界文化遗产。春节假期，这里更是年味十足，大家把过年变成了尝得到、看得见、摸得着的仪式感。 这里是泉州古城的府文庙广场上，现场有集市、有非遗表演，非常热闹。春节期间，泉州人互相串门拜年的第一件事用闽南话说："甜一下"。 就是：甜一下。吃口甜的，寓意着新的一年有个甜甜蜜蜜的好开端。 炊糕做粿 舌尖美食寓意美好 早在宋代，府文庙就是大家相聚拜年的重要场所之一，这份喜庆热闹一直延续到现在。春节假期第一天，现场的集市已经非常热闹。 在泉州过年准备年货必不可少的就是炊糕做粿。这是甜粿、龟粿、菜头粿，这是碗糕。这碗糕大有讲究，蒸的时候碗糕发得越蓬松，预示着来 年赚得越多。蒸好的碗糕还得点上一抹红，叫红红火火添喜气。 来泉州，还要看泉州提线木偶戏，这项世界级非遗已经传承了1000多年，春节期间一票难求。剧团把演出搬到了大家聚集的地方，现场演出的 是经典剧目《猴趣》。特别的是，一起表演的还有机器狗，机器狗和猴子配合，互动、呼应，非遗与科技融合创新，让人眼前一亮。现场表演 的还有会变装的经典剧目青春梦同样精彩。 动手体验木版年画 门神年画最受欢迎 这是泉州人过年必不可少的，有炸枣、炸醋肉、炸菜头粿 ...

Group 1 - The article highlights the vibrant atmosphere of traditional markets during the Spring Festival, showcasing local culture and commerce [3][5][6] - In Cangnan, Zhejiang, 135 vendors participated in a large market event, attracting over 500,000 visitors and generating more than 10 million yuan in direct consumption [3] - The event featured various cultural performances, including local opera and basketball matches, enhancing the festive spirit [3] Group 2 - In Weinan, Shaanxi, a community Spring Festival gala included performances of traditional songs and local folk arts, attracting significant public interest [5][6] - The event also featured interactive activities and traditional food, providing a comprehensive cultural experience for attendees [7] Group 3 - In Jiangxi Wuyuan, traditional customs such as lantern parades and firework displays were highlighted, showcasing local heritage [9] - The Wuyuan lanterns, particularly the dragon lanterns, symbolize good fortune and are a key part of the local New Year celebrations [9] Group 4 - The ancient city of Datong in Shanxi hosted a colorful lantern festival, featuring 46 themed lantern groups along a 7.24 km stretch of the ancient city wall [10] - The festival attracted numerous tourists and included various local cultural elements, enhancing the festive atmosphere [10][11] Group 5 - In Fujian Zhangzhou, unique handmade cultural products featuring horse motifs for the Year of the Horse gained popularity, reflecting local craftsmanship [12][14] - The cotton paintings of horses, crafted by local artisans, have become a hit, with over 100 pieces sold since the New Year [14] Group 6 - In Guangzhou, the Spring Festival flower market is thriving, with a variety of traditional and modern floral arrangements attracting consumers [15][17] - The market has seen an increase in the variety of orchids and a trend towards smaller, artistic floral arrangements appealing to younger buyers [17]

富查伊拉大学学生在"丝路雅集·华韵传芳——中国春节进校园"活动上合影留念。 "漆扇工艺起源于中国，我们利用漆不溶于水的特性，通过水面转印创造出独特的扇面图案。"在拉斯海 玛美国大学的活动现场，阿联酋旗袍协会会长李冬霞一边为学生分发扇面，一边介绍漆扇工艺的发展历 史。学生们边听边学，将不同漆料滴入水中，小心翼翼地将白色扇面插入水里，一点，一甩，一幅绚烂 多彩的漆扇作品便出水完成，学生们发出阵阵赞叹。 "我爱看中国古装剧，特别是剧中精美的服饰艺术，让我对中国文化更加着迷。"刚从中国旅行归来的沙 迦美国大学学生索米亚是一名"汉服迷"，雅集上展示的各类汉服让她一饱眼福，精彩的汉服舞台剧《裙 幄宴》更让她和同学们感受到中华文化之美——演员们以歌舞再现中国古人在裙幄中宴饮、品茶、对诗 的雅集盛景。 中国驻迪拜总领事欧渤芊表示，从春节蕴含的"阖家团圆"，到雅集展现的"文化交融"，都体现了中华文 化中对和谐、对话和精神共鸣的追求。中国春节进校园活动将丝路精神与春节、雅集传统相互融合，展 现中阿优秀传统文化，通过文明对话实现相互启迪。 "这样的跨文化交流活动丰富了学生的教育体验，让大家在共享欢乐的过程中相互学习、增进理解，进 ...

Group 1 - The article highlights the cultural significance of the "Little New Year" (小年) in China, marking the beginning of the Lunar New Year celebrations and the various traditional activities associated with it [1] - In Yuci Old Town, Shanxi Province, a series of vibrant activities are organized from the Little New Year to the Spring Festival, including folk performances, traditional foods, and a market for New Year goods [2] - The folk performance featuring drums and yangge dance is a major highlight, showcasing the festive atmosphere and cultural heritage of the region [3] Group 2 - Local delicacies such as salt-fried chicken, flower buns, and oil cakes are featured, with a special recommendation for meatballs made using traditional methods, enhancing the local culinary experience [5] - Traditional crafts like sugar painting and clay figurine making are showcased, evoking childhood memories and adding to the festive spirit [7] - Various handmade crafts, including woodblock New Year paintings and paper-cutting, are available for visitors to experience and participate in [10] Group 3 - The market at the city wall gathers 56 local specialty vendors, offering a one-stop shop for traditional New Year goods, including local products and decorations [11] - In Wuqiang, Hebei Province, the New Year painting museum allows visitors to experience the cultural significance of New Year paintings, which are believed to bring peace and prosperity [12][13] - The museum features a vibrant street for purchasing New Year paintings, with a historical background dating back to the Song and Yuan dynasties, recognized as a national intangible cultural heritage [15] Group 4 - The article emphasizes the rich themes of Wuqiang New Year paintings, which often include symbols of good fortune and blessings, reflecting the hopes of the local community [17] - Visitors can engage in hands-on experiences of New Year painting production, learning about the traditional techniques and materials used [18] - The museum hosts a series of activities during the Little New Year, allowing participants to engage in traditional customs such as pasting door gods and window flowers [19][21]

于是，我只能先将其一请回家中，再静静等待、慢慢寻访那失落的另一半踪迹。这便是我所谓的"寻画 记"——不全然能拥有，更多是随缘而遇、心怀期待。如此做法，与韦力先生那种依循画史脉络、有目 的地寻访遗迹的宏大方式自是大不相同，我的寻找更近乎一种民间意义上的"配对"，有惆怅也有希望。 因此，我常会反复浏览最初购得那幅年画的店铺，暗自揣想：或许是上游卖家在库存整理时偶然错放， 或许在运送途中意外散失……凡此种种，皆有可能。这份等待与猜想，本身也成了寻画过程中一份小小 的悬念。 一对"吉祥如意 万年有余"门画 解晴斋 大藏家韦力先生曾耗费五年光阴，踏遍南北，寻访那些上起魏晋，下至公元2000年辞世的画人遗迹，并 评述他们艺术中的独到之处，终成皇皇巨著《觅画记》（上海文艺出版社，2023年6月初版），凡一函 四卷，厚重而丰赡。我有幸得藏一套软精装毛边本，上有作者签名钤印，图文相映，每每展卷细读，便 心生钦佩与欢喜。 中国传统木版年画，起初多以门画形式流传，因此本就成双成对，寓意圆满。我素爱年画，这些年来， 断续经由网络平台与实体年画店，收藏了各地不同风格的木版年画数十幅。可惜的是，它们往往有落单 的，犹如一对孪生兄弟在茫茫 ...

Core Insights - The Chinese New Year consumption market is experiencing significant growth and innovation this year, with new consumption scenarios and trends emerging [1][2][3] Group 1: Market Trends - The flower market is thriving, with new domestic varieties like Amaryllis and artificially cultivated orchids gaining popularity, contributing to the "flower economy" valued in the billions [1] - Traditional "supply and marketing New Year goods fairs" are attracting large crowds, with events like the Jiangsu New Year goods festival seeing over 100,000 visitors in a single day [2] - The integration of electronic consumption vouchers by local governments is enhancing consumer engagement and driving foot traffic to physical markets [2] Group 2: Consumer Behavior - Families are increasingly interested in capturing memories through family portraits during the New Year, with the family photo business growing over 30% annually [3] - New consumption highlights include family outings to cinemas for festive films and personalized services like home photography, reflecting a shift towards experiential and service-oriented consumption [3] - The evolving consumer preferences indicate a trend towards personalized, quality, and experience-driven purchases, moving from mere product consumption to a focus on cultural and emotional value [3]

Core Insights - The Chinese New Year consumption market is particularly vibrant this year, showcasing new consumption scenarios, business models, and innovative practices that reflect the robust vitality of the festive economy [1] Group 1: Flower Market - The flower market is entering a peak sales season, with popular domestic varieties like Amaryllis and artificially cultivated orchids gaining favor due to their affordability and auspicious meanings [1] - The "fresh flower economy," valued in the billions, is particularly prominent during the New Year flower season, adding warmth and novelty to the festive economy [1] Group 2: Traditional Markets and Local Products - Traditional "New Year goods fairs" are thriving nationwide, supported by electronic consumption vouchers to attract customers, with notable regional events like the "Winter Fishing Festival" in Northeast China and the "Mountain Lake Goodies" in Qinghai [3] - Local traditional products, such as painted gourds symbolizing good fortune and woodblock New Year paintings, are gaining popularity alongside trendy zodiac-themed toys [3] Group 3: Cultural Experiences and Events - The bustling atmosphere of traditional markets includes live cooking of famous local foods, cultural performances, and interactive experiences that resonate with consumers, especially the younger demographic [4] - The Ministry of Commerce reported that last year's key events for traditional brands generated over 5 billion yuan in direct sales and stimulated more than 16 billion yuan in online and offline consumption [4] Group 4: Family Activities and New Trends - Families are increasingly interested in capturing memories through family portraits, with the business growing over 30% annually, reflecting a trend towards personalized and emotional experiences [5] - New consumption highlights include family outings to cinemas for festive films, traveling for unique New Year experiences, and customized beauty services, indicating a shift towards experiential consumption [5] Group 5: Consumer Trends - The evolving consumption landscape reflects a shift from product consumption to service and experiential consumption, emphasizing cultural significance, emotional value, and spiritual satisfaction [7] - The interaction between innovative supply and changing consumer demand is fostering a positive cycle, laying a strong foundation for consumption growth throughout the year [7]