为抓住发展契机，紫燕食品近年来高度重视创新研发能力。2025年2月，紫燕食品创新研究院完成战略 升级，明确"研销一体"中枢，实现研发与市场需求的精准对接。属地化创新方面，基于市场趋势与消费 者反馈，该研究院紧扣时令、消费习惯与区域特色，每月推出新品并覆盖全国网点，构建"佐餐为主、 休闲为辅"的美食生态圈。 8月23日，紫燕食品交出2025年上半年成绩单，实现营业收入14.73亿元，实现净利润1.05亿元。报告期 内，紫燕食品加大研发投入，以茶卤系列、荣昌卤鹅等新品拓宽产品矩阵，同时不断延伸卤味边界，在 国内以"大学城+大厂食堂"双场景精准切入年轻消费群体，在国外开启澳大利亚和北美市场多元布局， 为长远发展打开增长极。 持续加大研发投入 2025年半年报显示，紫燕食品现金流和成本控制能力有所提升。报告期内，公司经营活动产生的现金流 量净额2.03亿元，同比增长28.7%；营业成本为11.45亿元，同比下降8.46%。 成本的有效控制，得益于紫燕食品稳定的供应链能力。长期业务合作过程中，紫燕食品已与温氏股份、 新希望、中粮集团等一批大型供应商就整鸡、牛肉、鸭副产品等主要原材料建立了长期合作关系，针对 有特殊采购需 ...

供应链是紫燕食品的核心竞争力之一，报告期内，公司持续深化供应链协同，构建起"上游稳定供应、生产高效柔性、物流精准配送"的全链条韧性体系。在 上游采购环节，紫燕食品采取集中采购和非重要原材料由生产基地分散采购相结合的采购模式。对于主要原材料，公司与温氏股份、新希望、中粮集团等头 部供应商深化长期战略合作，通过签署年度框架协议与价格锁定机制，保障原材料的稳定供应与成本优势。对于蔬菜及部分佐料，公司各生产基地各自筛选 附近合适的供应商进行原材料采购，以保证原材料新鲜度以及满足当地特色产品的生产需求。 生产端，紫燕食品依托济南、宁国、武汉、连云港、重庆五大区域生产基地，推进柔性生产线建设，可满足多品类、小批量、高频次的生产需求，适配不同 区域市场的差异化产品供应。同时，公司对到厂的原料进行严格的质量把控，每批原料均需通过多重指标检测，确保进入生产环节的原料完全符合质量标 准。物流配送环节中，公司完善冷链物流网络，引入先进的物流管理系统，依托物联网、GPS等技术对冷链运输全程实时监控，精准控温控湿，确保"前一 天下单、当天生产、当日或次日配送到店"的高效配送标准。在海外供应链建设上，尼泊尔生产加工基地的启动，更将进一步 ...

Core Viewpoint - The company is focusing on a youth-oriented strategy by targeting college campuses and large factory canteens to enhance its market penetration among younger consumers [1][2] Group 1: Youth-Oriented Strategy - The company is constructing a precise penetration system for young consumers by leveraging "college towns + large factory canteens" as breakthrough scenarios [1] - The company is innovating product offerings to meet the evolving tastes of young consumers, launching new products monthly, such as the tea-marinated series inspired by Minnan tea culture [1] - The company has invested 7.8179 million yuan in R&D during the reporting period, a year-on-year increase of 15.54%, to support product matrix expansion and flavor innovation [1] Group 2: Quality Assurance and Supply Chain - The company emphasizes quality and safety as the lifeline of its long-term development, adhering to the principle of "good raw materials + good craftsmanship = good products" [3] - The company has established long-term strategic partnerships with leading suppliers to ensure raw material quality and supply safety [3] - The company has implemented a comprehensive quality management system and has received multiple international food safety certifications [3] Group 3: Financial Performance - In the first half of 2025, the company achieved operating revenue of 1.473 billion yuan and a net profit attributable to the parent company of 105 million yuan [4] - The company reported a year-on-year increase of 28.70% in operating cash flow and a decrease of 8.46% in operating costs [4] - The second quarter saw a 61.25% quarter-on-quarter improvement in operating revenue and a 487.18% increase in net profit attributable to the parent company [4] Group 4: Global Expansion Strategy - The company is advancing its overseas expansion strategy, establishing a multi-dimensional overseas development matrix [6] - In North America, the company has penetrated Chinese supermarkets and opened direct stores, reaching a million Chinese consumers through its network [6] - The company’s dual-track strategy of "standardized production + localized operation" is key to its overseas expansion success [6] Group 5: Cultural Promotion and Brand Value - The company is not only exporting products but also promoting Chinese marinated food culture internationally [7] - The company’s product, "Tiger Skin Chicken Feet," won the "Delicious Award" from the International Flavor Evaluation Institute in Belgium, enhancing its cultural influence [7] - The company plans to invest in a production base in Nepal to leverage local beef resources, supporting its global supply chain [7]

Core Insights - The company reported a revenue of 1.473 billion yuan and a net profit of 105 million yuan for the first half of 2025, demonstrating strong operational resilience amid global economic changes and evolving consumer demands [1] - The company emphasizes a strategy centered on quality and innovation, achieving a 28.70% year-on-year increase in operating cash flow and an 8.46% decrease in operating costs [1] Youth Strategy and Market Penetration - The company targets the young demographic by focusing on "University Town + Large Factory Canteen" scenarios to enhance market penetration among young consumers [2] - It has established a systematic planning and rapid execution approach to build advantages in the college market, optimizing product offerings based on demand and enhancing customer loyalty through online and offline activities [2] Product Innovation and Marketing - The company continuously innovates its product offerings to cater to the tastes of younger consumers, launching new products monthly, such as the tea-marinated series inspired by Minnan tea culture [4] - It invests in digital marketing strategies, including live streaming and promotional vouchers, to create a seamless online and offline shopping experience [4] Quality Assurance and Supply Chain Management - The company maintains a robust quality management system across its supply chain, partnering with leading suppliers to ensure the quality and safety of raw materials [5] - It has implemented modern electronic information management systems to optimize supply chain efficiency and ensure product freshness through real-time order processing and inventory management [7] Global Expansion Strategy - The company is advancing its overseas expansion strategy, establishing a presence in North America through partnerships with Chinese supermarkets and direct store openings [8] - It aims to promote Chinese marinated food culture internationally, enhancing brand value and cultural influence through culinary experiences [11] Future Outlook - The company plans to enhance its product offerings, supply chain efficiency, and brand experience to achieve its vision of becoming a global leader in marinated food [11]

全链路数智化转型 驱动高效运营 紫燕食品将数智化转型作为战略重点，通过引入先进信息系统与技术应用，实现全业务链路的数字化、 智能化升级。报告期内，公司全面推广SAP-ERP系统、销售中台系统、OA系统、TMS系统、WMS系统 等现代电子化信息管理系统，构建起覆盖采购、生产、销售、物流、财务等核心环节的全系统化管理体 系，通过不同系统间的集成整合，实现了财务和业务信息一体化以及订单处理、库存管理的实时可视 化。 中证报中证网讯（王珞）8月22日晚间，紫燕食品集团股份有限公司（简称：紫燕食品，603057.SH） 披露2025年半年度报告。报告显示，2025年上半年，公司实现营业收入14.73亿元，归属于母公司的净 利润为1.05亿元。在全球经济环境复杂多变、消费需求持续升级的背景下，紫燕食品以数智化转型为引 擎，深化供应链协同，拓展产品矩阵，降本增效成效显现，经营活动产生的现金流量净额同比上涨 28.70%，营业成本同比下降8.46%。 产品矩阵拓展 研销一体发力 以创新研究院为核心，紫燕食品持续强化"研发设计-食安管控-生产保障"安全铁三角体系，推动产品矩 阵向多元化、场景化、属地化方向拓展。2025年2月， ...