破除胆固醇"恐慌" 长期以来，蛋黄因胆固醇含量高而饱受争议。许多人担心食用蛋黄会导致血液胆固醇升高，增加心 血管疾病风险。对此，李缨主任解释，血液中的胆固醇主要来源于内源性合成，占70%-80%，而外源性 摄入的胆固醇仅占20%-30%。因此，食物中的胆固醇对血脂的影响相对较小。 更重要的是，蛋黄中的卵磷脂具有双向调节作用。它可以通过乳化作用将胆固醇分解为小颗粒，减 少血管沉积；同时提升"好胆固醇"（高密度脂蛋白）水平，促进低密度脂蛋白代谢，并助力胆固醇排出 体外。《中国居民膳食指南》也未对健康人群每日摄入胆固醇量设置上限，建议健康人每日摄入1-2个 全蛋。 近年来，随着健康饮食观念的普及，鸡蛋作为优质蛋白质来源备受青睐。然而，一个普遍现象是： 许多人在食用鸡蛋时，往往会丢弃蛋黄，只吃蛋白。对此，营养专家指出，蛋黄才是鸡蛋中的"营养宝 库"，丢弃蛋黄等于放弃了大部分营养。 蛋黄：不可替代的营养核心 中国营养学会原常务副理事长翟凤英研究员表示，蛋黄是易被人体吸收的优质蛋白来源，其蛋白质 含量高达15.2克/100克，高于蛋清的11.6克/100克，且含有人体必需的全部8种氨基酸，生物利用率高达 98%。 这意味 ...

Core Viewpoint - The rise and fall of the popular ice cream brand Zhong Xue Gao reflects the challenges faced by internet celebrity food brands in achieving sustainable development in a competitive market [2]. Group 1: Company Overview - Zhong Xue Gao, founded in March 2018, capitalized on the consumer upgrade trend by positioning itself as a high-end brand of "Chinese ice cream" with a focus on high-quality ingredients and unique flavors [4][6]. - The brand's rapid growth was marked by significant sales milestones, including reaching over 1 billion yuan in revenue in 2021 [6]. Group 2: Recent Challenges - Recently, Zhong Xue Gao's subsidiary, Zhong Mao (Shanghai) Food Technology Co., Ltd., was applied for bankruptcy due to its inability to repay debts and lack of solvency [3]. - Negative events in 2022, such as the "ice cream assassin" controversy, severely damaged the brand's image and consumer trust, leading to a decline in sales [7][8]. Group 3: Marketing and Sales Strategy - Zhong Xue Gao's marketing strategy included a strong online presence through partnerships with e-commerce platforms like Tmall and JD, as well as leveraging social media for targeted marketing [5][6]. - The brand attempted to expand its offline presence by opening experience stores and launching promotional campaigns, but faced high operational costs and challenges in inventory management [7]. Group 4: Lessons for the Industry - The case of Zhong Xue Gao highlights the importance of product quality, continuous innovation, and effective brand positioning for high-priced food brands to maintain consumer trust and market presence [9][10]. - Successful brands must also focus on building a strong brand narrative, utilizing effective packaging design, and integrating online and offline sales channels to enhance consumer experience [11][12].

Core Viewpoint - The popular ice cream brand Zhong Xue Gao, which rose during the consumption upgrade wave, is now facing decline due to bankruptcy of its subsidiary, negative public opinion, high pricing strategies, failed offline channel expansion, and unsuccessful low-priced product strategies [1][2][6]. Company Overview - Zhong Xue Gao was founded in March 2018, capitalizing on the rising demand for high-quality and personalized frozen desserts in China [3]. - The brand positioned itself as a high-end "Chinese ice cream" with a focus on high-quality ingredients and unique flavors [3][4]. Product Innovation - The brand utilized high-quality natural ingredients such as Belgian chocolate, Japanese matcha powder, and New Zealand milk, ensuring a premium taste experience [3]. - Innovative flavors like velvet cocoa and sea salt coconut were introduced to cater to diverse consumer preferences [3]. Marketing Strategy - Zhong Xue Gao effectively leveraged online sales channels, collaborating with platforms like Tmall and JD to reach a national audience [4][5]. - The brand utilized social media for targeted marketing, creating buzz and engaging young consumers through platforms like Weibo and Xiaohongshu [4][5]. Sales Performance - In 2020, Zhong Xue Gao achieved rapid sales growth, reaching over 1 billion yuan in revenue within six months and topping Tmall's ice cream sales during the Double Eleven shopping festival [5]. - By 2021, the company's revenue surged to 1 billion yuan [5]. Crisis and Challenges - In 2022, the brand faced significant backlash due to incidents like "ice cream that won't melt" and "ice cream assassin," damaging its reputation and consumer trust [6]. - The high pricing strategy, with ice cream priced between 13 to 22 yuan, limited market reach and led to declining sales post-controversy [6][7]. Bankruptcy of Subsidiary - Zhong Mao (Shanghai) Food Technology Co., Ltd., a subsidiary of Zhong Xue Gao, was recently filed for bankruptcy due to inability to repay debts [2]. - The bankruptcy application was initiated by Shanghai Andeli Langqing Food Trading Co., Ltd., citing the subsidiary's lack of repayment capability [2]. Future Considerations - The decline of Zhong Xue Gao raises questions about the sustainability of internet celebrity food brands and their ability to adapt to changing consumer demands and market conditions [1][8].