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国联水产携手百胜中国 助力罗非鱼“外贸优品拓内销”
Core Viewpoint - The collaboration between Guolian Aquatic Products and Yum China aims to shift the focus of high-quality tilapia products from export to the domestic market, addressing challenges posed by global trade changes and enhancing rural empowerment [1][2][3] Group 1: Partnership Details - The signing of the "Foreign Trade Quality Products to Domestic Sales" cooperation agreement is a key initiative under the "Yum and Soup Development Plan" [2] - Guolian Aquatic Products has been collaborating with Yum China since 2015 in supply chain assurance, quality control, and product co-development, leading to successful launches of various seafood products [2] - The partnership leverages Yum China's extensive network of over 16,000 restaurants and its advanced digital supply chain management capabilities, alongside Guolian's comprehensive supply chain from breeding to processing [1][2] Group 2: Market Strategy and Impact - The collaboration establishes a dual circulation model of "export + domestic demand," effectively mitigating risks associated with reliance on a single market [3] - By converting tilapia into processed products for Yum's system, the partnership significantly enhances product value and profit margins, creating a sustainable cycle that benefits farmers [3] - The initiative not only opens new avenues for sustainable development for the company but also contributes to rural employment and increased farmer income, aligning with national policies for agricultural transformation [1][3]