1月13日，阿里巴巴旗下源头厂货平台1688正式推出《AI加速·产业带生意抢跑计划》，助力商家拥抱AI技术，实现生意增长。针对新入驻商家，平台推 出"保5万访客、保500个询盘、保300个订单"的"三保"服务，若商家在2026年12月31日前满足活动条件却未达成保障量，将获得6688元指定数字营销红包。 同时，平台对非主观故意导致的偶发履约问题降低处罚力度，并明确2026年将以AI作为驱动商家生意增长的核心引擎。 日均30万商家用AI掘金 "厂二代"成转型主力军 AI技术在1688平台的商业应用已进入规模化阶段。数据显示，截至2025年12月30日，平台超100万家商家中，日均有超29万商家使用1688 AI产品与技 术，高频使用AI工具的商家数量持续攀升。在这场产业智能化变革中，"厂二代"群体凭借对新技术的敏锐嗅觉，成为平台"AI浓度"最高的主力军。 报告指出，源头工厂正从依赖经验与规模的传统模式，转向以用户为中心、AI驱动的智能经营体系，AI的角色也从降本增效的"生意搭子"，升级为重塑 商业逻辑的"智能中枢"。 在AI赋能的新竞争格局下，价格内卷模式逐渐式微，具备稳定交付能力、真实订单基础、规范经营体系的 ...

1月13日，阿里巴巴旗下源头厂货平台1688正式启动《AI加速.产业带生意抢跑计划》，面向新入驻商家 推出"三保"服务：保5万访客、保500个询盘、保300个订单。 商家自入驻起至2026年12月31日，若保障量均未达标且符合活动条件，1688将发放6688元指定数字营销 红包。 此外，对非主观故意导致的偶发履约问题，1688将降低处罚力度。1688承诺，2026年将让AI成为商家 生意增长的核心引擎。 AI越来越懂生意且"人效"显著 1688的数据显示，截至2025年12月30日，平台超100万家商家中，每天有超过29万商家在使用1688AI产 品与技术。高频且深度使用AI的商家数量显著增加。 "厂二代"是1688平台上"AI浓度"最高的群体。在1月13日《"厂开说"脱口秀》北京活动现场，多位刚接 班的工厂"厂二代"分享了他们的经历："我爸管车间，我管AI。" 活动现场，一位厂二代商家表示，像她这样的接班者通常采取三步走策略：首先接手电商业务，然后入 驻1688，最后全面拥抱AI。 AI不仅越来越"懂生意"，而且"人效"显著。例如，在1688平台上，芜湖一个仅6人的制鞋团队通过AI实 现了年销售额1.5亿元 ...

在数字经济深度渗透实体经济的当下，泸州中小企业的线上转型步伐持续加快。1688平台作为国内领先 的B2B电商生态，已成为泸州白酒、农副产品、制造加工等特色产业拓展销路的核心阵地。据阿里官方 数据显示，2024年泸州地区1688活跃商家数量同比增长28%，线上交易额突破35亿元，其中通过专业运 营服务实现业绩翻倍的商家占比达42%，这一数据直观印证了科学运营对中小企业线上发展的关键作 用。 1688平台对泸州商家的核心价值，不仅在于其覆盖全国的2.7亿采购商资源，更在于其完善的数字化服 务体系。对于泸州本地以中小微企业为主的商家群体而言，平台提供的精准流量匹配、数字化营销工 具、供应链金融支持等功能，有效弥补了传统线下经营模式中获客渠道窄、信息不对称、资金周转难等 短板。特别是针对泸州特色产业，平台还开设了"川酒专区""西南农副产品基地"等垂直频道，为本地商 家搭建起差异化的展示窗口，助力地域特色产品走向全国市场。 尽管线上转型前景广阔，但泸州多数商家在1688运营过程中仍面临诸多痛点。走访发现，超过六成的商 家存在"开店易、运营难"的问题：部分传统厂家缺乏线上营销思维，店铺装修简陋、产品详情模糊，难 以吸引采 ...

Core Insights - The article emphasizes the need for 1688 operators to adapt to continuous rule changes and business updates by focusing on fundamental operational metrics and strategies to stabilize their performance in a rapidly evolving environment [1] Group 1: Foundation of Store Operations - Strengthening core data metrics is essential for store quality assessment and traffic allocation, with operators advised to regularly use tools like business advisors to diagnose performance and create optimization plans [2] - The basic elements of store operations serve as the foundation for traffic acquisition, indicating that without a solid base, even advanced promotional techniques will be ineffective [2] Group 2: Leveraging New Product Support - 1688 provides consistent traffic support for new products, presenting opportunities for operators to gain new traffic with each product launch [4] - Establishing a systematic new product launch plan is crucial, which includes optimizing product titles, images, and details during the launch phase and closely monitoring performance data post-launch to adjust strategies accordingly [4][7] Group 3: Building Competitive Advantage - While store qualifications (like AI integrity and strength merchant status) have increased influence in traffic distribution, the ultimate driver of traffic remains the quality of products and services offered [8] - The ability to provide competitive and differentiated products, along with superior service responsiveness and delivery speed, is vital for enhancing overall competitiveness in the market [10]

Core Insights - Precise advertising promotion is crucial for merchants on 1688 to gain traffic and increase sales, with a focus on data metrics to interpret promotional effectiveness and optimize marketing strategies [1] Group 1: Exposure Metrics - "Impressions" serve as a basic metric indicating the frequency of ad appearances, but do not guarantee effectiveness; "effective exposure" is introduced to reflect the actual attention received by buyers [2] - 1688 provides "support exposure" and "support effective exposure" to incentivize merchants, especially during promotional periods, enhancing product visibility [2] Group 2: Interaction Metrics - "Click-through rate (CTR)" measures the effectiveness of ads by relating clicks to impressions, indicating the success of ad creativity [4] - "Average cost per click (CPC)" quantifies the cost of each click, emphasizing the need for a balance between attracting clicks and controlling costs [4] Group 3: Conversion Tracking - "Lead volume" captures various buyer actions within 15 days post-click, indicating initial interest, while "inquiry volume" focuses on effective communication reflecting purchasing intent [7] - "Payment order count" directly measures actual transactions resulting from advertising, serving as the ultimate indicator of promotional effectiveness [7] Group 4: Integrated Metrics - A comprehensive analysis framework is essential, linking metrics from exposure to conversion; for instance, high impressions with low CTR may indicate issues with ad creativity or targeting [9] - Evaluating the ratio of "spending" to "payment order count" helps assess return on investment (ROI), ensuring promotional budgets are effectively utilized [9] - Understanding and integrating these metrics into daily operations is vital for 1688 merchants to navigate the competitive landscape and achieve sustainable growth [9]

Group 1 - The event "Empowering E-commerce Development Special Investment Conference" was held to stimulate market vitality and assist local enterprises in expanding e-commerce channels [2] - The focus of the conference was on the e-commerce development challenges faced by the local specialty industry, particularly the Ejiao industry, aiming to enhance brand influence and break geographical limitations [2] - Alibaba's 1688 platform representative shared insights on market positioning, product promotion, and addressed key concerns such as cost structure, traffic acquisition, and logistics optimization [2] Group 2 - Participating enterprises actively engaged in discussions, raising questions about platform rules, product promotion, and cross-regional trade, indicating a strong interest in e-commerce transformation [3] - The conference represented an innovative collaboration between government, associations, and e-commerce platforms, with plans for ongoing training and product selection events to deepen integration with the digital economy [3] - The city aims to enhance the quality traceability system and strengthen brand protection to drive the industry forward through a dual approach of "quality + e-commerce" [3]

Group 1 - The core concept of the news highlights the innovative model of the fashion industry in Yishan Town, which integrates digital innovation and flexible manufacturing to respond to market changes [1] - Yishan Town has established a comprehensive fashion ecosystem that includes design, sampling, production, and sales, attracting nearly 3,700 enterprises and over 8,000 designers and pattern makers [1] - In the first half of this year, the online retail sales of the clothing industry in Hangzhou reached 30.738 billion yuan, representing a year-on-year growth of 15% [1] Group 2 - The news also discusses a "live streaming + brand" revolution in Hangzhou, driven by leading MCN organizations, which is fostering the development of designer and influencer brands [2] - There are over 500 cross-border e-commerce companies in Hangzhou, with a cross-border clothing transaction volume of 5.26 billion yuan, showing a year-on-year increase of 21.85% [2] - The industry aims to transition from being a "traffic highland" to a "quality peak," emphasizing the importance of dual empowerment through platforms and industries for the future of Hangzhou's women's clothing sector [2]

Group 1 - The U.S. has suspended tax exemptions on imported packages valued under $800, causing significant cost pressures in the cross-border e-commerce sector [1] - Many e-commerce companies are leveraging artificial intelligence (AI) technology to mitigate these cost challenges [1][2] - There is a growing interest from foreign clients in sourcing products from China, with Alibaba's 1688 platform facilitating direct connections between foreign buyers and Chinese manufacturers [1] Group 2 - The cancellation of the tax exemption has led to a shift in order sizes, with foreign clients opting for smaller, more frequent orders to reduce risk [2] - AI applications introduced by Alibaba are streamlining the process for merchants, allowing them to handle increased order volumes with reduced workload [2] - The cross-border e-commerce sector is experiencing rapid growth, with over 7 million cross-border users and a transaction scale exceeding 300 billion yuan [2] Group 3 - JD.com is also showcasing its cross-border e-commerce platforms at the trade fair, highlighting its AI technology and international retail operations [3] - The removal of the tax exemption is expected to reshape the business model of cross-border e-commerce, prompting a focus on refined management and technology-driven growth [3]

Core Viewpoint - The event aims to promote the deep integration of the digital economy and the real economy in Huzhou, enhancing industrial capabilities through a "platform + industry" dual empowerment strategy [1] Group 1: Event Overview - The Huzhou Market Supervision Administration and Alibaba (China) Network Technology Co., Ltd. held a conference to launch the "Platform + Industry" dual empowerment initiative [1] - The initiative focuses on five key industries: children's clothing, beauty products, specialty agricultural products, Anji white tea, and food and beverage [1] - The conference outlined specific measures and development goals to enhance industrial upgrading and platform development [1] Group 2: Cooperation Agreement - A cooperation agreement was signed between Huzhou Market Supervision Administration and Alibaba to establish a deep cooperation mechanism in six core areas [1][2] - The areas include building a credit system, promoting innovative development, protecting consumer rights, governing illegal activities, enhancing intellectual property protection, and optimizing the development environment [1][2] Group 3: Economic Impact - Huzhou has seen rapid development in platform economy, with 54 platform enterprises and nearly 80,000 operating entities, directly driving 196,000 e-commerce practitioners [2] - In 2024, the city's online retail sales reached 133.54 billion yuan, a year-on-year increase of 7.6% [3] - The cross-border e-commerce sector also performed well, with an export value of 20.74 billion yuan in 2024, reaching over 120 countries and regions [3] Group 4: Alibaba's Support - Alibaba's 1688 platform has customized policies for Huzhou enterprises, including traffic support, operational training, and brand incubation [3] - Over 3,600 merchants in Huzhou are collaborating with the 1688 platform, with online transaction volume exceeding 2.5 billion yuan as of August [3] - The platform aims to continue providing efficient online display and transaction channels to enhance the supply chain of Huzhou's specialty industries [3]

Core Viewpoint - The event in Huzhou aims to promote the deep integration of the digital economy and the real economy through a "platform + industry" dual empowerment strategy, focusing on upgrading traditional industries and enhancing economic quality [1][3]. Group 1: Economic Development - Huzhou's platform economy has become a significant force in driving high-quality economic development, with 79,900 online business entities expected by the end of 2024, representing a year-on-year growth of 20.6% [1]. - From January to June 2025, Huzhou's online retail sales reached 39.19 billion yuan, marking a year-on-year increase of 10.7%, ranking fourth in Zhejiang Province [1]. - The cross-border e-commerce sector is thriving, with Huzhou achieving a cross-border e-commerce export value of 20.74 billion yuan in 2024, exceeding the provincial average by 8.1 percentage points [1]. Group 2: Dual Empowerment Strategy - The "platform + industry" dual empowerment initiative focuses on five key industries: children's clothing, beauty products, specialty agricultural products, Anji white tea, and food and beverage, implementing tailored development plans for each [1][3]. - The event serves as a collaborative model involving government, platforms, and enterprises to accelerate the digital transformation of local industries [3]. Group 3: Partnerships and Agreements - Huzhou's market regulatory bureau signed a cooperation agreement with Alibaba to enhance the quality of platform economy development, focusing on six core areas including credit system building and consumer rights protection [3]. - Over 3,600 merchants in Huzhou are currently collaborating with the 1688 platform, with more than 200 super factories established [4].