二、把握趋势：善用1688新品流量扶持机制 1688平台对新品的流量扶持是持续且确定的。每一次上新，都是获取新流量的机会。关键在于，1688商家如何判断一个"优质新品"： 因此，1688运营应建立系统化的上新计划，不仅在商品发布阶段优化标题、主图和详情，更要在上新后密切跟踪数据表现，及时调整运营策略。 | 商机市场(扶持新发 | | 新品成长 | 商机品打爆 | 商品成长 | 5星价格力(降价流量) | 通大打爆 | | --- | --- | --- | --- | --- | --- | --- | | 全部 | 新款商机 非新款商机 | | | | | | | 美歌 | 趋势热点 3 | 平台潜力爆品 3 | 全网爆款 3 | 相似款稀缺 2 | 工业品专业化商机 | 服饰扶持热招 ② | | | | | | ONLINE STORE | | | | | | | +8CM | | | 1回마 be s | | 磨砂皮大头厚底松糕马 ... | | | 真皮版~8CM内增高长 ... | 二鞋坊 长筒靴女5秋冬 ... | | 黑色内增高过膝长筒靴 ... | | #28 | | ¥140 | | ¥77 ...

在1688店铺运营的激烈竞争中，精准的广告推广已成为商家获取流量、提升销量的关键手段。然而，仅仅投入广告费用并不足以保证成功；更重要的是， 如何通过数据指标来解读推广效果，优化营销策略。从"展现次数"到"支付订单数"，每一个指标都像罗盘上的刻度，指引1688运营更加精准的提升。 曝光层析：从触达到有效认知 推广的第一步是让广告被看到。"展现次数"是基础指标，代表了信息在展位上的出现频次。但单纯的展现并不能保证效果——如果买家快速划过，或主图 未完全加载，这次曝光可能就是无效的。因此，"有效曝光"应运而生，它剔除了无效展示，更真实地反映了广告被买家有效注意的次数。 1688为了激励商家，还会提供"扶持曝光"和"扶持有效曝光"。前者是额外的流量补充，后者则在大促期间尤为关键，能显著提升商品的可见度。理解这些 指标的区别至关重要：1688运营应当追求的是有效曝光而非单纯的数量，因为只有真正进入买家视野的广告，才有可能引发后续互动。 互动维度：点击与成本控制 当广告成功吸引买家注意，下一步就是引发点击。"点击次数"直接衡量了广告的吸引力，而"点击率（CTR）"则将其与展现次数关联，反映广告创意的效 果。一个高点击率的 ...

Group 1 - The event "Empowering E-commerce Development Special Investment Conference" was held to stimulate market vitality and assist local enterprises in expanding e-commerce channels [2] - The focus of the conference was on the e-commerce development challenges faced by the local specialty industry, particularly the Ejiao industry, aiming to enhance brand influence and break geographical limitations [2] - Alibaba's 1688 platform representative shared insights on market positioning, product promotion, and addressed key concerns such as cost structure, traffic acquisition, and logistics optimization [2] Group 2 - Participating enterprises actively engaged in discussions, raising questions about platform rules, product promotion, and cross-regional trade, indicating a strong interest in e-commerce transformation [3] - The conference represented an innovative collaboration between government, associations, and e-commerce platforms, with plans for ongoing training and product selection events to deepen integration with the digital economy [3] - The city aims to enhance the quality traceability system and strengthen brand protection to drive the industry forward through a dual approach of "quality + e-commerce" [3]

Group 1 - The core concept of the news highlights the innovative model of the fashion industry in Yishan Town, which integrates digital innovation and flexible manufacturing to respond to market changes [1] - Yishan Town has established a comprehensive fashion ecosystem that includes design, sampling, production, and sales, attracting nearly 3,700 enterprises and over 8,000 designers and pattern makers [1] - In the first half of this year, the online retail sales of the clothing industry in Hangzhou reached 30.738 billion yuan, representing a year-on-year growth of 15% [1] Group 2 - The news also discusses a "live streaming + brand" revolution in Hangzhou, driven by leading MCN organizations, which is fostering the development of designer and influencer brands [2] - There are over 500 cross-border e-commerce companies in Hangzhou, with a cross-border clothing transaction volume of 5.26 billion yuan, showing a year-on-year increase of 21.85% [2] - The industry aims to transition from being a "traffic highland" to a "quality peak," emphasizing the importance of dual empowerment through platforms and industries for the future of Hangzhou's women's clothing sector [2]

Group 1 - The U.S. has suspended tax exemptions on imported packages valued under $800, causing significant cost pressures in the cross-border e-commerce sector [1] - Many e-commerce companies are leveraging artificial intelligence (AI) technology to mitigate these cost challenges [1][2] - There is a growing interest from foreign clients in sourcing products from China, with Alibaba's 1688 platform facilitating direct connections between foreign buyers and Chinese manufacturers [1] Group 2 - The cancellation of the tax exemption has led to a shift in order sizes, with foreign clients opting for smaller, more frequent orders to reduce risk [2] - AI applications introduced by Alibaba are streamlining the process for merchants, allowing them to handle increased order volumes with reduced workload [2] - The cross-border e-commerce sector is experiencing rapid growth, with over 7 million cross-border users and a transaction scale exceeding 300 billion yuan [2] Group 3 - JD.com is also showcasing its cross-border e-commerce platforms at the trade fair, highlighting its AI technology and international retail operations [3] - The removal of the tax exemption is expected to reshape the business model of cross-border e-commerce, prompting a focus on refined management and technology-driven growth [3]

Core Viewpoint - The event aims to promote the deep integration of the digital economy and the real economy in Huzhou, enhancing industrial capabilities through a "platform + industry" dual empowerment strategy [1] Group 1: Event Overview - The Huzhou Market Supervision Administration and Alibaba (China) Network Technology Co., Ltd. held a conference to launch the "Platform + Industry" dual empowerment initiative [1] - The initiative focuses on five key industries: children's clothing, beauty products, specialty agricultural products, Anji white tea, and food and beverage [1] - The conference outlined specific measures and development goals to enhance industrial upgrading and platform development [1] Group 2: Cooperation Agreement - A cooperation agreement was signed between Huzhou Market Supervision Administration and Alibaba to establish a deep cooperation mechanism in six core areas [1][2] - The areas include building a credit system, promoting innovative development, protecting consumer rights, governing illegal activities, enhancing intellectual property protection, and optimizing the development environment [1][2] Group 3: Economic Impact - Huzhou has seen rapid development in platform economy, with 54 platform enterprises and nearly 80,000 operating entities, directly driving 196,000 e-commerce practitioners [2] - In 2024, the city's online retail sales reached 133.54 billion yuan, a year-on-year increase of 7.6% [3] - The cross-border e-commerce sector also performed well, with an export value of 20.74 billion yuan in 2024, reaching over 120 countries and regions [3] Group 4: Alibaba's Support - Alibaba's 1688 platform has customized policies for Huzhou enterprises, including traffic support, operational training, and brand incubation [3] - Over 3,600 merchants in Huzhou are collaborating with the 1688 platform, with online transaction volume exceeding 2.5 billion yuan as of August [3] - The platform aims to continue providing efficient online display and transaction channels to enhance the supply chain of Huzhou's specialty industries [3]

Core Viewpoint - The event in Huzhou aims to promote the deep integration of the digital economy and the real economy through a "platform + industry" dual empowerment strategy, focusing on upgrading traditional industries and enhancing economic quality [1][3]. Group 1: Economic Development - Huzhou's platform economy has become a significant force in driving high-quality economic development, with 79,900 online business entities expected by the end of 2024, representing a year-on-year growth of 20.6% [1]. - From January to June 2025, Huzhou's online retail sales reached 39.19 billion yuan, marking a year-on-year increase of 10.7%, ranking fourth in Zhejiang Province [1]. - The cross-border e-commerce sector is thriving, with Huzhou achieving a cross-border e-commerce export value of 20.74 billion yuan in 2024, exceeding the provincial average by 8.1 percentage points [1]. Group 2: Dual Empowerment Strategy - The "platform + industry" dual empowerment initiative focuses on five key industries: children's clothing, beauty products, specialty agricultural products, Anji white tea, and food and beverage, implementing tailored development plans for each [1][3]. - The event serves as a collaborative model involving government, platforms, and enterprises to accelerate the digital transformation of local industries [3]. Group 3: Partnerships and Agreements - Huzhou's market regulatory bureau signed a cooperation agreement with Alibaba to enhance the quality of platform economy development, focusing on six core areas including credit system building and consumer rights protection [3]. - Over 3,600 merchants in Huzhou are currently collaborating with the 1688 platform, with more than 200 super factories established [4].

Core Viewpoint - The collaboration between the Taizhou Market Supervision Administration and Alibaba's 1688 platform aims to enhance the digital transformation and high-quality development of local manufacturing enterprises through a comprehensive support plan [1][3]. Group 1: Special Support for Taizhou Manufacturing Enterprises - A special support plan has been launched for 300 manufacturing enterprises in Taizhou, which includes measures such as traffic support, operational training, supply chain upgrades, and localized services [3]. - Taizhou is focusing on a comprehensive digital transformation of its industrial system, promoting the integration of "platform + industry" to enhance small enterprises' connection with major platforms [3]. Group 2: Platform and Industry Integration - The 1688 platform, as China's largest B2B supply chain platform, has an annual online transaction scale exceeding 800 billion yuan, serving over one million industry merchants [5]. - The initiative aims to help Taizhou enterprises achieve three major advancements: enhancing product quality to establish a "Taizhou manufacturing" brand, building a resilient supply chain ecosystem through digital tools, and facilitating global market access for local brands [5][6]. Group 3: Technological Innovation and Industry Upgrading - The 1688 industrial procurement trend report highlights that product innovation is driving new trends in industrial procurement, with new materials, processes, energy sources, and smart technologies being key areas of focus [7]. - Data from super factories on the platform shows significant increases in search volumes for automated production machinery (up 55%), low-altitude drones for agriculture (up 18%), and smart city flood prevention robots (up 270%) [7]. - The initiative will inject new momentum into Taizhou's specialized industrial clusters, including fine chemicals, shipbuilding, pharmaceuticals, and food processing, promoting high-end, intelligent, and green development [7].

Core Insights - The 2025 China International Supply Chain Promotion Expo highlights a significant transformation in China's industrial landscape, with platforms like 1688 serving as a "navigation instrument" for small and medium enterprises in supply chain transformation [1][3] - Chinese enterprises are innovating across the entire supply chain to reshape global competitive advantages, which is essential for industrial upgrading and addressing global uncertainties [1][3] Group 1: Technological Innovations - Technology companies such as Alibaba, Inspur, and Lenovo are driving a resilience revolution through technological breakthroughs and global collaboration across the entire supply chain [3][4] - Alibaba's Tongyi model demonstrates a significant performance improvement with one-third fewer parameters, while the 1688 platform connects 2 million factories, reducing the new product development cycle for small appliances from 18 weeks to 12 weeks [3][4] - Inspur's cloud computing capabilities are now providing a secure digital foundation for over 120 countries, enhancing data security in finance and government sectors [3][4] Group 2: Collaborative Ecosystems - The shift from "individual efforts" to "collaborative strategies" is fostering exponential innovation, as seen in the precision of components from various suppliers in the Hubei humanoid robot industry [4][5] - Lenovo's "lighthouse factory" model supports small and medium enterprises with a complete process from prototyping to customs clearance, showcasing the ecological influence of leading companies [4][5] - Schneider's "zero-carbon revolution" in its Wuxi factory has led to a reduction of 8,000 tons of emissions annually through energy efficiency management systems involving 270 suppliers [4][5] Group 3: Global Integration - The resilience evolution of China's supply chain is characterized by a global perspective, with TCL replicating its "regional industrial center + satellite factory" model in Poland and Mexico, achieving a 17.6% annual growth in overseas revenue [5] - Companies like Ninebot are leveraging dual hubs in Shenzhen and Vietnam to increase market share in North America, while smart customs systems are facilitating global trade for small foreign trade enterprises [5] - The integration of Chinese supply chains into global networks is evident as companies establish connections with international markets, enhancing collaboration and innovation [5]

Core Insights - The article emphasizes the critical role of 1688 Alibaba operations for businesses in Binzhou to stand out in a competitive market [1][3] Group 1: Importance of 1688 Platform - 1688 is a well-known wholesale procurement platform in China, boasting a large user base and rich commercial resources, making it an excellent opportunity for Binzhou merchants to expand their business and increase sales [3] - By effectively operating their 1688 stores, Binzhou businesses can promote their unique products to national and global markets [3] Group 2: Key Strategies for Success - Store page design is crucial; it should be simple, clear, and visually appealing to help customers quickly find the products they need [5] - High product quality is fundamental; Binzhou has many quality products, but maintaining a good reputation on 1688 requires ensuring product quality [5] - Customer service is essential; timely responses to inquiries and resolving issues can enhance customer satisfaction and encourage repeat purchases [5] - Participating in various promotional activities on the platform can effectively increase store visibility, and Binzhou merchants should prepare in advance to showcase their product advantages [5] Group 3: Overall Strategy for Growth - To achieve success on 1688, Binzhou enterprises need to optimize and improve their store operations from multiple aspects [5] - This comprehensive approach is necessary for business growth and to bring Binzhou's unique products to a broader market [5]