全球贸易摩擦加剧、关税壁垒持续叠加的当下，北京外贸企业正以"创新"为核心破局密钥，主动拥抱贸 易新赛道——通过重构全球供应链、探索多元跨境融合模式，加速从"代工贴牌"的传统路径向"自主研 发+全球品牌"的高质量发展转型，在复杂变局中稳稳抢占发展先机。 "十五五"规划建议明确指引，"推动贸易创新发展，加快建设贸易强国"是这一时期的核心任务。这一部 署倒逼外贸发展必须跳出传统框架，向以"高科技赋能、高效能运转、高质量供给"为特征的新质态跃 迁，而北京作为全国科技创新中心与数字经济标杆城市，自然成为这场转型浪潮的核心策源地与实践高 地。 与此同时，内外贸一体化布局已成为北京外贸企业抵御市场风险、拓展增长空间的"稳定器"与"新引 擎"。新京报贝壳财经记者日前走访调研京东、值得买科技、抖音等本土数字经济龙头企业，以及北京 数字经济企业出海创新服务基地（下称出海基地），见证各方正充分激活北京在数字技术、内容生态、 供应链整合等领域的独特优势，通过技术赋能、生态搭建、资源对接等多元举措，为外贸企业转型铺路 搭桥、纾困解难，持续为北京内外贸高质量发展注入强劲且持久的新质动能。 值得买科技的探索体现了北京数字经济企业在跨境电商 ...

Core Insights - The article emphasizes that Beijing's foreign trade enterprises are leveraging "innovation" to navigate global trade tensions and tariffs, transitioning from traditional OEM models to high-quality development through self-research and global branding [1] - The "14th Five-Year Plan" outlines the core task of promoting trade innovation and building a strong trade nation, pushing foreign trade development beyond traditional frameworks towards a new quality characterized by high-tech empowerment and efficient operations [1] - The integration of domestic and foreign trade has become a stabilizing factor for Beijing's foreign trade enterprises, enabling them to mitigate market risks and expand growth opportunities [1] Group 1: Innovation in Cross-Border E-Commerce - Worthbuy Technology is exemplifying how Beijing's digital economy firms are reshaping cross-border trade by focusing on localized content-driven consumption platforms rather than just product transactions [2] - The company has successfully replicated its domestic model in overseas markets like Thailand and Indonesia, adapting to local market conditions while planning further expansion in Southeast Asia and the Middle East [2] - Worthbuy Technology utilizes SaaS solutions and data capabilities to support overseas partners in building similar content-driven platforms, enhancing user-brand matching [2] Group 2: JD.com's International Expansion - JD.com is intensifying its international development, with its cross-border e-commerce platform JD Global Sales announcing new shipping zones in Malaysia and Thailand, and establishing over 100 overseas warehouses [3] - The platform has achieved over 100% year-on-year growth in transaction volume and order quantity during the 11.11 shopping festival, with cross-border shipping services seeing a 300% increase in transaction volume [3] - JD.com is integrating AI technology into cross-border trade, streamlining product listing processes and enhancing customer service through AI-driven solutions [4] Group 3: AI Empowerment in Trade - Beijing is leveraging AI technology to enhance cross-border trade, addressing traditional pain points such as language barriers and supply chain complexities [5] - AI applications are creating an efficient digital support system for local foreign trade enterprises, facilitating smoother connections to global markets [5] Group 4: Digital Economy Outbound Innovation Base - The Beijing Digital Economy Enterprises Outbound Innovation Service Base aims to support outbound enterprises by providing better services, reducing transaction costs, and offering platform resources [6] - The base has established partnerships with countries along the Belt and Road Initiative, facilitating international digital economy cooperation and project implementation [7] - It is developing a comprehensive service system to assist enterprises in navigating international markets, including policy innovation and compliance support [8] Group 5: Domestic and International Trade Integration - Beijing enterprises are deepening their integration of domestic and foreign trade, adopting strategies that balance domestic market stability with overseas growth [9] - JD.com has initiated a 200 billion yuan export-to-domestic sales support plan, significantly engaging over 10,000 foreign trade enterprises [10] - The company aims to help foreign trade enterprises transition to domestic markets, with JD's self-operated model driving substantial order growth [10] Group 6: Support for Foreign Trade Enterprises - JD.com has established a 24/7 feedback team to address foreign trade merchants' needs and is providing comprehensive support for store setup and marketing [11] - Douyin Group is also enhancing support for foreign trade enterprises through a full-service approach, including promotional assistance and streamlined onboarding processes [12] - The Beijing government is implementing measures to foster the integration of domestic and foreign trade, creating a conducive environment for high-quality development [12]

Core Insights - Beijing's foreign trade enterprises are focusing on "innovation" to navigate global trade tensions and tariffs, transitioning from traditional OEM models to high-quality development through independent R&D and global branding [1] - The "14th Five-Year Plan" emphasizes trade innovation and the construction of a strong trade nation, pushing foreign trade development beyond traditional frameworks towards high-tech empowerment and quality supply [1] - Integration of domestic and foreign trade has become a stabilizing factor for Beijing's foreign trade enterprises, enabling them to mitigate market risks and expand growth opportunities [1] Group 1: Digital Economy and Cross-Border E-commerce - Worth Buying Technology is leveraging AI and content-driven strategies to create localized consumption platforms abroad, moving beyond traditional cross-border e-commerce models focused solely on product transactions [2][3] - JD.com is enhancing its international presence with new shipping zones in Malaysia and Thailand, and has established over 100 overseas warehouses to improve logistics efficiency [4][5] - JD Global Sales has seen over 100% year-on-year growth in transaction volume and order quantity in key markets since the launch of its 11.11 campaign [6] Group 2: AI and Technological Integration - AI technology is being integrated into cross-border trade by Beijing companies, enhancing operations in e-commerce, supply chain management, and consumer services [7][8] - The establishment of the Beijing Digital Economy Enterprises Overseas Innovation Service Base aims to support internationalization of digital industries and facilitate cooperation with countries along the Belt and Road [9][10] Group 3: Policy Support and Market Expansion - The Beijing Digital Economy Enterprises Overseas Innovation Service Base is designed to provide comprehensive support for enterprises looking to expand internationally, including policy innovation and ecosystem services [12][14] - Beijing is promoting a dual circulation strategy, focusing on domestic market stability while seeking growth in international markets, which helps to counter global trade uncertainties [15][25] - The city is implementing measures to foster integration of domestic and foreign trade, including financial support for enterprises and the establishment of a favorable environment for trade development [24][25]

Core Insights - JD Global Sales has launched its "Black Friday" promotion from November 24 to December 9, offering significant benefits to overseas Chinese users, including over 1,000 yuan in subsidies and free shipping on millions of self-operated products [1] Group 1: Promotion Details - The promotion includes a substantial reduction in the free shipping threshold for users in Singapore, Australia, and New Zealand, allowing for free air shipping on orders over 199 yuan, with delivery in as fast as 5 working days [1] - Users in Malaysia and the United States can enjoy local shipping benefits, with a shipping fee of only 1 yuan for selected products, enhancing logistics speed and service experience [1] Group 2: Targeted Offers - A customized subsidy plan has been introduced for overseas students, providing a 1,000 yuan universal coupon package upon identity verification, along with international flight tickets and exclusive low-priced items [1] Group 3: Service Enhancements - The semi-managed model of JD Global Sales has expanded its service coverage to countries like Malaysia and the United States, allowing overseas users to purchase locally shipped quality products with faster logistics and convenient after-sales service [2] - A "local return" service has been launched for eight countries, including Singapore and Japan, enabling consumers to return products to local warehouses for quick refunds, addressing cross-border shopping concerns [2]

Group 1 - During the 11.11 shopping event, JD's active user count increased by 24.7% year-on-year, leading the industry [1] - JD's sales performance was strong across all categories, with 3C digital products and major appliances holding the top market share, and daily necessities and apparel growing over 30% [1] - AI product sales doubled, with customized products like the Lenovo Savior Y7000P becoming bestsellers, and the JD-made Z9Pro ergonomic chair achieving nearly 10 million in sales [1] Group 2 - In global services, JD's key regions saw transaction value increase by over 100%, with cross-border free shipping covering 13 countries and growing at over 300% [3] - The "100 billion, 1,000 products" initiative for global purchases is advancing, with 50 new national pavilions to be added [3] - AI technology is deeply integrated, with the JoyAI model applied in over 1,800 scenarios, benefiting over 3 million merchants, and logistics utilizing a "super brain model + robots" to achieve 95% of self-operated orders delivered within 24 hours [3]

Core Insights - JD.com has launched its 11.11 Global Sale event, offering significant discounts and promotions for overseas Chinese users, including a 180 RMB gift package for new users and unlimited free shipping for orders over 199 RMB in select regions [1][2][4] Group 1: Promotions and Offers - New users can receive a 180 RMB gift package, which includes a 60 RMB shipping coupon and a 100 RMB category coupon, along with a special 9.9 RMB shipping zone for popular products [2] - Existing users are offered over 1,000 RMB in PLUS subsidies, discounts of 30 RMB for every 200 RMB spent across stores, and large coupons applicable to various product categories [4] - JD.com is also running a 10 billion RMB subsidy and limited-time flash sales for overseas users, allowing them to purchase popular brand products at exceptional prices [4] Group 2: Logistics and Shipping - JD.com has enhanced its logistics capabilities by upgrading direct shipping and expanding its semi-managed service model, addressing key concerns of overseas users regarding shipping times and costs [4][5] - The direct shipping network now offers sea, land, and air transport options, with customized free shipping policies for 12 countries, including Singapore, Malaysia, and Australia [5] - The semi-managed model has improved delivery efficiency, allowing faster access to quality goods for overseas users [5] Group 3: Product Offerings and Market Reach - JD.com has established a comprehensive product matrix, with millions of self-operated goods available globally, catering to the diverse consumption needs of overseas Chinese users [6] - Sales of Chinese festive products, such as mooncakes and candies, have surged over 15 times, while specialty foods like snail noodles have seen a 50% increase in sales [6] - JD.com has launched over ten major overseas sites, effectively reaching key Chinese communities and providing tailored local market services [6]

Group 1 - The U.S. has suspended tax exemptions on imported packages valued under $800, causing significant cost pressures in the cross-border e-commerce sector [1] - Many e-commerce companies are leveraging artificial intelligence (AI) technology to mitigate these cost challenges [1][2] - There is a growing interest from foreign clients in sourcing products from China, with Alibaba's 1688 platform facilitating direct connections between foreign buyers and Chinese manufacturers [1] Group 2 - The cancellation of the tax exemption has led to a shift in order sizes, with foreign clients opting for smaller, more frequent orders to reduce risk [2] - AI applications introduced by Alibaba are streamlining the process for merchants, allowing them to handle increased order volumes with reduced workload [2] - The cross-border e-commerce sector is experiencing rapid growth, with over 7 million cross-border users and a transaction scale exceeding 300 billion yuan [2] Group 3 - JD.com is also showcasing its cross-border e-commerce platforms at the trade fair, highlighting its AI technology and international retail operations [3] - The removal of the tax exemption is expected to reshape the business model of cross-border e-commerce, prompting a focus on refined management and technology-driven growth [3]