1688 AI版App

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阿里最老业务,正在“往死里投入”
创业邦· 2025-08-12 11:18
Core Viewpoint - 1688, Alibaba's oldest business, remains attractive to young users and continues to innovate, with significant growth in active buyers and AI integration [2][23][28] Group 1: Business Performance and User Demographics - In 2023, 1688 had over 260 million annual users, with 100 million engaging in transactions, and 55% year-on-year growth in active buyers expected by 2024 [2][22] - The platform has seen a surge in young buyers aged 25-30 from first and second-tier cities, many of whom use 1688 as a startup platform [2][22] - 1688's revenue and user scale are still less than one-tenth of Taobao and Tmall, but it has maintained its appeal to younger demographics [23] Group 2: AI Integration and Technological Advancements - 1688 has launched over 70 AI projects, narrowing down to 10 core directions, with a focus on enhancing user experience and operational efficiency [3][25] - The AI digital employee has evolved to version 3.0, providing a virtual team for merchants, significantly reducing the time required for product listings and operational tasks [11][14] - AI technology has improved platform conversion and repurchase rates by 20% to 30%, with expectations of a 50% to 100% increase by 2025 [28] Group 3: Strategic Developments and Future Outlook - 1688 has been upgraded to a primary business unit within Alibaba's Taotian Group, reflecting its strategic importance [20] - The introduction of new business lines, such as the "1688 Source Selection" brand and membership services, aims to cater to cost-conscious consumers [18][22] - The company is transitioning towards becoming a supply chain technology firm, with plans for full AI integration across all operational aspects in the next five years [24][28]
92%毛利拖鞋出海背后:1688想成为所有生意人的“AI搭子”
Hua Xia Shi Bao· 2025-08-01 12:24
Core Insights - The article discusses the challenges faced by small and medium-sized businesses (SMBs) in the B2B e-commerce sector, particularly in the context of market oversupply and the need for certainty in business operations. The introduction of AI models is seen as a potential solution to these challenges [1] Group 1: AI Integration in Business - Alibaba's 1688 platform has launched the 1688 AI version App aimed at simplifying business operations for SMBs, focusing on the entire business process from opportunity discovery to product design [3] - The new app features core capabilities such as AI product selection, AI search, and AI design, with plans to integrate additional functionalities by August [3] - The platform aims to become a fundamental resource for SMBs, likening its role to essential utilities like water and electricity [1] Group 2: Success Stories and Business Impact - A case study from Liu Shiqi, a buyer on the 1688 platform, illustrates the effectiveness of AI in product design, enabling his company to produce over a hundred new shoe designs in a day, achieving a gross margin of nearly 92% [2] - Liu's company has fully automated its product selection process using AI, significantly improving operational efficiency with an average productivity level exceeding 5 million yuan [2] Group 3: Lowering Barriers to AI Adoption - 1688 has introduced digital assistants to help less capable businesses leverage AI, significantly lowering the barriers to entry for small enterprises [4] - The latest version of the digital assistant can support businesses through the entire process from diagnosis to execution, making AI accessible even to those unfamiliar with the technology [4] Group 4: Competitive Landscape and User Retention - The platform faces competition from other AI models that are expanding into the B2B market, with many SMBs already experimenting with alternatives [6] - 1688's extensive e-commerce data is viewed as a competitive advantage, providing unique insights and capabilities that other AI models may lack [6] - The company is focused on user growth and experience enhancement rather than immediate commercialization, aiming for long-term supply chain improvements [7]