在2025年财经网新消费·新经济年度评选中，马蜂窝凭借"AI游西江"智能体斩获"年度品类开创AI产 品"奖项，这一荣誉不仅是对其技术创新的认可，更标志着旅游平台从"内容聚合"向"AI全链路服务"的 范式升级。 传统旅游服务中，"信息碎片化""响应滞后化""体验同质化"是长期存在的行业痛点，而马蜂窝"AI游西 江"的核心创新，在于以技术整合打破场景壁垒，构建从行前决策到行后分享的闭环服务生态。这一创 新并非单一功能的叠加，而是基于旅游消费全流程的系统性重构，其核心竞争力体现在"精准洞察需求 —技术落地场景—体验持续优化"的完整逻辑链中。 在需求洞察层面，"AI游西江"深度锚定新一代旅行者的个性化需求与景区数字化管理痛点，将服务颗粒 度细化至"千人千面"。通过自然语言处理技术构建旅游知识图谱，涵盖西江各点位旅游资源、历史文 化、交通信息等，可精准回应景点特色、美食推荐、民俗文化等高频咨询。在行程规划上，能依据游客 的旅行时间、预算、兴趣偏好、交通方式生成详细方案，并结合实时交通、表演开放时间、游客流量等 动态信息优化调整，解决传统攻略"静态化"问题。针对景区管理痛点，其首创"分级审核+异常行为识 别"双机制的AI ...

近期召开的中央经济工作会议，对2026年经济工作作出部署，明确提出要坚持内需主导，建设强大国内 市场，坚持创新驱动，加紧培育壮大新动能。会议强调，要深入实施提振消费专项行动，扩大优质商品 和服务供给；实施新一轮重点产业链高质量发展行动；同时因地制宜发展新质生产力，制定服务业扩能 提质行动方案；深化拓展"人工智能+"，完善人工智能治理。 对承担"稳增长、促就业、扩消费"等多重任务的文旅产业而言，这意味着一方面要在扩大内需的大框架 下，更有针对性地激发文旅消费；另一方面要把包括 AI 在内的新技术，真正用到优化供给结构、提升 运营效率上，实现行业高质量发展。 "用什么样的新技术改造传统行业"对于文旅从业者来说，不是一个新的命题，尤其在线上流量红利见顶 之后，行业越来越清楚：仅在平台侧做搜索和交易的微创新远远不够，真正制约旅游目的地增收的，是 其本身的运营效率和产品创新能力。 曾经风靡一时的目的地"一机游"、"一码游"、"一键游"数字文旅平台，在沉寂多年后正在通过AI重获新 生，而这并不能简单理解为一次地方文旅的技术升级。过去一年，人工智能正把中国在线旅游推向新的 时代：游客不再依赖关键词和攻略列表比对，而是直接把 ...

Core Insights - The article highlights the integration of AI in the tourism industry, showcasing how it serves as a core engine for the transformation towards "personalized scalability" in travel services [1][3]. Group 1: AI Innovations - The company introduced several AI-driven products at the 2025 China International Big Data Industry Expo, including AI itinerary planning, AI travel assistant app, and upgraded destination intelligent systems "AI You Guizhou" and "AI You Xijiang" [1][3]. - The upgraded destination intelligent systems feature a card-based layout for clearer presentation of core functions, achieving full-process digital integration of destination services [3]. Group 2: Efficiency Improvements - "AI You Xijiang" introduced a dual mechanism for document verification, significantly reducing manual checks to 15% and tripling verification efficiency [3]. - The average response time for complaints has been reduced from 48 hours to 4 hours through a new three-tier processing system [3]. Group 3: Enhanced User Experience - The AI itinerary planning product offers personalized travel solutions based on extensive real data, covering itineraries, accommodations, transportation, and budgets [5]. - The AI travel assistant app provides comprehensive services, including visa guidance, real-time translation, and local activity exploration, enhancing the experience for independent travelers [5]. Group 4: Future of Tourism - The CEO emphasized that AI is not just a technological showcase but a practical tool that enhances industry efficiency and user experience, driving the tourism sector from traditional services to an intelligent ecosystem [5].

Group 1 - The core viewpoint of the articles highlights the introduction of various AI-driven products by the company, including AI itinerary planning, AI travel assistant app, and upgraded destination intelligent systems "AI You Guizhou" and "AI You Xijiang" at the 2025 China International Big Data Industry Expo [1] - The upgraded destination intelligent systems have shifted from an open dialogue model to a card-based layout, providing a clear display of core functions such as travel guides, booking options, and AI podcasts, achieving a comprehensive digital integration of destination services [1] - "AI You Xijiang" features a unique document verification system that combines a dual mechanism of "graded review + abnormal behavior recognition," significantly reducing manual inspection rates to 15% and tripling verification efficiency [1] Group 2 - The company is working on developing a vertical model for the tourism industry and constructing a tourism knowledge graph, aiming to elevate AI from an "additional feature" to a "basic infrastructure" within the tourism sector [2] - The upgraded multi-language "AI itinerary customization" function allows foreign tourists to generate personalized travel plans in their native languages, addressing language barriers and enhancing international service standards [1]

Core Viewpoint - The article discusses the transformation of the travel industry through AI technology, emphasizing that the current AI era is just beginning and presents new opportunities for companies like Mafengwo to innovate and adapt their business models [3][12]. Group 1: Company Background and Evolution - Mafengwo, founded by Chen Gang, has evolved from a travel community website to a major player in the travel industry, now facing the challenges and opportunities presented by the AI era [2][22]. - The company has shifted its focus from user-generated content (UGC) to AI-driven services, indicating a significant change in its operational logic [9][10]. Group 2: AI Integration and Product Development - The introduction of the "AI Roadbook" feature in the Mafengwo app represents a significant step towards integrating AI into travel planning, providing users with comprehensive travel guides based on extensive data [6][9]. - The company is developing its own AI models, collaborating with third-party companies to enhance its technology and improve user experience [17][18]. Group 3: Market Position and Competitive Landscape - Chen Gang believes that while competitors are emerging in the AI travel space, Mafengwo's focus on personalized and actionable travel solutions sets it apart from others who may provide less relevant information [17][20]. - The company is not overly concerned about competition, viewing the current market as just the beginning of a larger transformation in the travel industry [21]. Group 4: Strategic Partnerships and Future Outlook - Mafengwo has formed strategic partnerships with local governments, particularly in Guizhou, to enhance its service offerings and contribute to local economic development [24][25]. - The company aims to redefine the travel experience by moving towards personalized, immersive travel solutions, aligning with changing consumer demands post-pandemic [27].