以下文章来源于鲜枣课堂 ，作者小枣君 鲜枣课堂 . 学通信，学5G，就上鲜枣课堂！ 我已加入"维权骑士"（rightknights.com）的版权保护计划。 本文来自微信公众号： 鲜枣课堂 ，作者：小枣君，原文标题：《作为自媒体，我来聊聊使用AIGC 的一些真实感受》，题图来自：视觉中国 最近这几年，AIGC大模型浪潮的爆发，给整个社会带来了巨大的冲击。内容创作领域，尤其是自媒 体领域受到的影响尤为明显。 作为一个通信科普自媒体博主，我一直在观察AIGC的动向，以及可能对我带来的影响。本着"打不 过就加入"的原则，我也一直在积极拥抱AIGC，尝试在工作中引入这方面的能力。 时间久了，我就形成了一些感受和看法。接下来，我就给大家做一个分享。 一、AIGC，到底给互联网带来了 什么？ AIGC是通过AI来生成内容。这是互联网内容生产模式的一次巨变。 最开始是机构生产内容 （PGC） ，优势是专业度高、内容有深度。然后，进入互联网2.0时代，是用 户生产内容 （UGC） ，社交属性明显。 如今，AIGC的崛起大幅降低了内容创作的门槛和难度。它导致自媒体领域涌入了更多创作者，内容 创作量也激增。 自媒体创作是流量经济 ...

Core Viewpoint - Keep has successfully transitioned to profitability by fully embracing AI, marking a significant shift in its business model and positioning in the market [2][4][12]. Financial Performance - In the first half of the year, Keep reported total revenue of 820 million RMB, with a gross profit of 429 million RMB and a gross margin of 52.2%, reflecting a year-on-year increase of approximately 6.2 percentage points [5]. - The adjusted net profit reached 10.35 million RMB, indicating a turnaround from previous losses attributed to heavy investments in AI and new strategic initiatives [2][8][9]. Strategic Transformation - Keep's pivot to AI is not merely a trend but a strategic necessity that has led to structural improvements in its operations and financials [21]. - The introduction of AI Coach, a personalized training assistant, has significantly enhanced user engagement, with over 150,000 daily active users reported in July [13][14]. - Keep's business model has shifted from content subscription to service subscription, where users pay for results and experiences [31]. User Engagement and Retention - The AI features have led to higher user retention rates, with a 50% retention rate for the AI diet tracking function and an overall daily active user retention rate of 79% [14]. - Keep's monthly active users reached 22.49 million, with 2.8 million monthly subscription members, indicating a robust user base [30]. Market Positioning and Future Outlook - Keep's long-standing infrastructure and user base provide a competitive advantage in the AI space, allowing for rapid product development and market adaptation [25][26]. - The company is positioned to leverage AI to create a comprehensive ecosystem that integrates training plans, nutritional analysis, and behavioral guidance, enhancing user experience and loyalty [40][42]. - The shift towards an "AI SaaS" or "AI application platform" model reflects a broader trend in the market, where traditional applications are redefined through AI capabilities [44].