失控的"AI魔改"，让不少经典影视作品面目全非。 唐僧买起了保险、林黛玉能倒拔垂杨柳、诸葛亮用英文纵横辩论场……类似的荒诞剧情每天充斥网络， 引发各界高度关注。 为整治"AI魔改"视频传播乱象，国家广播电视总局自2026年1月1日起，在全国范围内开展为期一个月的 专项治理。 所谓"AI魔改"其实并不复杂，基本是利用AI工具对经典影视作品进行颠覆性篡改与解构，多数内容取向 低俗化。 经典影视剧成为魔改重灾区，其中以《西游记》《甄嬛传》为代表，成为重中之重。这些视频经过调改 后，剧情离谱，流量极高。 "AI魔改"的危害不仅在于严重冲击大众对传统文化认知，尤其是对青少年，还与原著精神内核严重相 悖，是对经典的一种破坏，且涉嫌构成侵权行为。 近年来，魔改之所以猖狂，在于背后藏着一本万利的生意经。据媒体报道，大量"魔改"教程在电商平台 随处可见，教程少则几十元多则上百元，号称"包学包会"，利用魔改博取流量等同于零成本。 多模态大模型的技术进步，让"AI魔改"视频批量涌现。这类视频由于颠覆传统制造强反差，带来了极大 的感官冲击，改变博主获取高播放量，以此赚取分成。 需要明确的是，治理"AI魔改"与AI技术在影视创作领域应 ...

本以为内容创作赛道已经卷无可卷，但回顾2025年，陆续有新锐创作者在不同领域破圈。 一天吃40个鸡蛋、能将水煮蛋技术精确到秒的"蛋神"@爱吃蛋，掀起互联网煮蛋打卡挑战； 聚集了全国各地几十位高考状元的@清年阁，决心建造一个"现实版霍格沃茨"，推动优质教育资源的"普惠下沉"； 偶像爱豆出身的张艺兴，站在冲浪第一线，闯入抽象舞蹈赛道，撬动了一个又一个热度话题； 虽然内卷仍在，但在这些创作者身上，剁椒Spicy发现：如今的创作生态不再只是围着粉丝量打转的"流量金字塔"，而是在不同领域百花齐放。创作者不 必再追着流量跑、刻意迎合大众口味，只要内容足够真诚，再小众的赛道都能闯出一片天。 "超级头部"的时代已经结束，深耕垂直赛道的创作者，现在反而是机会大于挑战。 这背后，是内容生态迭代和流量重新分配孕育出的新机会。根据《2025年网络视听内容创作者白皮书》，截止2024年底，短视频创作者账号规模达到16.2 亿，全国每日短视频上传量突破1.3亿条。规模化的内容产量背后，整个生态开始基于情绪共鸣、兴趣等细分需求，划分成了一个又一个生态圈。 ...... 剁椒Spicy将进一步拆解这些创作者背后的赛道趋势、内容特点、以及创作 ...

Core Viewpoint - The rise of AIGC (AI-Generated Content) has significantly transformed the content creation landscape, particularly in the self-media sector, leading to an influx of creators and a surge in content volume, but not necessarily in quality [6][7][10]. Group 1: Impact of AIGC on Content Creation - AIGC represents a shift from professional content generation (PGC) to user-generated content (UGC), and now to AI-generated content, lowering the barriers for content creation [7]. - The self-media industry has become increasingly competitive, with AIGC contributing to a saturation of low-quality, homogeneous content, making it harder for users to find valuable information [9][10]. - AIGC content is characterized by a lack of creativity and originality, primarily serving to aggregate existing knowledge rather than generate new insights [14]. Group 2: Practical Value of AIGC - AIGC has practical applications in various content types, including media dissemination, formal documents, and academic/literary works, particularly in generating routine or template-based articles [16][18]. - While AIGC can enhance efficiency in producing standard content, it often requires significant post-processing to meet quality standards, especially for high-stakes media articles [18][19]. Group 3: Drawbacks of AIGC in Content Creation - A significant drawback of using AIGC is the potential for cognitive dependency, which may diminish creative thinking and writing skills over time [21][23]. - AIGC-generated content can lead to a homogenization of writing styles, resulting in a loss of individual voice and originality among creators [23]. Group 4: Competitive Strategies Against AIGC - To compete with AIGC, content creators should focus on providing unique insights, simplifying complex topics, ensuring comprehensive coverage, maintaining accuracy, and delivering timely information [27][28][29]. - The ability to present technical information in an accessible manner is highlighted as a key competitive advantage over AIGC-generated content [27]. Group 5: Concerns Regarding AIGC - There are concerns that AIGC may undermine human creativity and originality, as it often relies on existing human-created content for training without compensating the original creators [30]. - The efficiency of AIGC poses a threat to human creators, potentially leading to a decline in the quality and diversity of original content available to audiences [30]. Group 6: AIGC's Influence on Video Content - AIGC is also impacting video content creation by lowering production barriers, although high-quality AIGC video content remains scarce [33][34]. - The prevalence of AIGC in video production may lead to a decline in societal appreciation for original storytelling and artistic expression, raising ethical concerns regarding intellectual property [34].

Core Viewpoint - Keep has successfully transitioned to profitability by fully embracing AI, marking a significant shift in its business model and positioning in the market [2][4][12]. Financial Performance - In the first half of the year, Keep reported total revenue of 820 million RMB, with a gross profit of 429 million RMB and a gross margin of 52.2%, reflecting a year-on-year increase of approximately 6.2 percentage points [5]. - The adjusted net profit reached 10.35 million RMB, indicating a turnaround from previous losses attributed to heavy investments in AI and new strategic initiatives [2][8][9]. Strategic Transformation - Keep's pivot to AI is not merely a trend but a strategic necessity that has led to structural improvements in its operations and financials [21]. - The introduction of AI Coach, a personalized training assistant, has significantly enhanced user engagement, with over 150,000 daily active users reported in July [13][14]. - Keep's business model has shifted from content subscription to service subscription, where users pay for results and experiences [31]. User Engagement and Retention - The AI features have led to higher user retention rates, with a 50% retention rate for the AI diet tracking function and an overall daily active user retention rate of 79% [14]. - Keep's monthly active users reached 22.49 million, with 2.8 million monthly subscription members, indicating a robust user base [30]. Market Positioning and Future Outlook - Keep's long-standing infrastructure and user base provide a competitive advantage in the AI space, allowing for rapid product development and market adaptation [25][26]. - The company is positioned to leverage AI to create a comprehensive ecosystem that integrates training plans, nutritional analysis, and behavioral guidance, enhancing user experience and loyalty [40][42]. - The shift towards an "AI SaaS" or "AI application platform" model reflects a broader trend in the market, where traditional applications are redefined through AI capabilities [44].