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君文优选:当线上便捷邂逅线下温度,商业如何重拾烟火气?
Sou Hu Cai Jing· 2025-09-07 01:54
Group 1 - The essence of the department store industry revolves around the interaction between people and goods, undergoing profound transformation as consumer behavior shifts towards experience rather than mere transactions [1][3] - Traditional department stores are evolving from being mere shopping venues to becoming spaces for lifestyle exhibition and social interaction, with consumers increasingly seeking enjoyment in the discovery process rather than having a clear purchasing goal [3][4] - The rise of online shopping has led to a homogenization of internet platforms, where the emotional connection and human touch are often lost, highlighting the limitations of digital commerce compared to the tangible experiences offered by physical stores [3][4] Group 2 - Innovative integration is key to overcoming challenges in the retail sector, as seen in examples where technology, such as AR fitting mirrors, is combined with traditional services like bespoke tailoring to enhance customer experience [4] - Retailers are finding success by balancing technological advancements with human-centered services, such as community supermarkets that cater to both tech-savvy young consumers and the needs of elderly residents [4] - The transformation of physical retail is not about choosing between online and offline but rather about expanding service boundaries through technology while maintaining core values of emotional connection [4]
北京展区亮相深圳文博会,展全国文化中心建设新气象
Bei Jing Ri Bao Ke Hu Duan· 2025-05-22 02:33
Core Viewpoint - The 21st China (Shenzhen) International Cultural Industries Fair showcases Beijing's cultural and technological integration, highlighting innovative projects and cultural products that attract both domestic and international attention [1][3]. Group 1: Exhibition Highlights - The Beijing exhibition area, themed "Empowering Technology, Leading Creativity," spans 1,188 square meters and features five main sections, showcasing nearly 60 key cultural institutions and enterprises [3][4]. - Notable installations include the immersive 3D visual project "The Masterpiece of Ideal Urban Order in China," created by the Black Bow Group, which combines traditional architectural aesthetics with modern technology [4]. - The exhibition also features various digital products that reinterpret traditional culture, such as the VR narrative work "Printmaking of the Central Axis" and the immersive digital art space "Sky and Earth" [4][5]. Group 2: Cultural Products and Collaborations - The "Old Books, New Knowledge" section offers over 9,000 classic and modern literary works, while the "Peking Opera Literature and Celebrity Manuscripts Exhibition" showcases rare scripts and personal letters from famous Peking Opera artists [6]. - The Beijing Cultural Forum, which will be held in Shenzhen, aims to promote cultural exchange and highlight Beijing's cultural achievements [6][7]. Group 3: Technological Integration - The exhibition features advanced VR and AR technologies, such as the immersive space exploration game "Space Odyssey" and AR fitting mirrors from Perfect World, demonstrating how technology enhances cultural experiences [7][8]. - The integration of cultural and commercial tourism products, including limited tickets for exhibitions and cultural experiences, aims to boost tourism and engagement [8][10]. Group 4: Cultural Industry Performance - Beijing's cultural industry has maintained the top position in the national cultural development index for eight consecutive years, with significant revenue growth reported in the first quarter of 2025 [10]. - In Q1 2025, Beijing's large-scale cultural enterprises achieved revenue of 585.14 billion yuan, a year-on-year increase of approximately 12.5%, and a profit total of 75.42 billion yuan, reflecting a 33.7% growth [10].