Seismic shift. The term originally described the drastic effects of a major earthquake and stems from “seismos,” the Greek word for shaking. Figuratively, however, the phrase seismic shift can refer to any sudden and dramatic change, and tech industry analysts believe there’s going to be a whole lot of shaking going on with the growth of agentic AI. Agentic AI refers to advanced artificial systems that operate autonomously, setting goals, planning, and executing complex tasks with minimal human interve ...

Summary of Key Points from the Conference Call Industry Overview - The focus is on the **Agentic Commerce** sector, which is projected to reach approximately **$385 billion** by 2030, with agentic GMV expected to be around **$190 billion** in the base case scenario [3][6]. Core Insights 1. **Adoption Rates of AI Platforms**: - **45%** of U.S. respondents reported using **ChatGPT**, **32%** used **Gemini**, and **22%** used **Meta AI** in the past month, indicating that adoption is still in its early stages [4][8]. - The adoption of broader AI platforms is **2x-6x** higher than that of retailer-specific AI shopping assistants like **Amazon Rufus** and **Walmart Sparky** [8][10]. 2. **Commercial Behavior**: - **53%** of ChatGPT users and **46%** of Gemini users engaged in price research on these platforms, while around **50%** of users of retailer-specific AI tools did the same [18][19]. - **30-40%** of AI platform users reported making purchases based on AI recommendations, with **36%** of ChatGPT users having made a purchase through the platform in the past month [25][28]. 3. **Leading Purchase Categories**: - The early leading categories for purchases through AI platforms are **groceries** (49%) and **household products/CPG** (41%), indicating a significant opportunity for growth in these areas [30][32]. 4. **Generational Adoption Trends**: - Younger cohorts (under 34) are driving the adoption of AI tools, with over **60%** of this demographic using ChatGPT, compared to **35-40%** for Gemini [12][16]. Additional Important Insights - The report emphasizes the need for innovation to drive consumer behavior changes and product development in the agentic commerce space, particularly looking ahead to **2026** [2][3]. - The potential for grocery and CPG products to unlock significant market opportunities is highlighted, as these categories are expected to contribute **19%** of the total agentic commerce spend by 2030 [30]. - The report also notes that while adoption is currently limited, the uptake of retailer-specific AI tools like Walmart's Sparky has been surprisingly positive, showcasing the capabilities of these platforms [9]. Conclusion - The agentic commerce sector is poised for substantial growth, driven by increasing adoption of AI platforms and changing consumer behaviors. The focus on groceries and household products as leading categories presents a significant opportunity for retailers and tech companies alike. Continued innovation and product development will be crucial in capturing this emerging market.