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BIGO Ads Achieves Five Consecutive Years of IAB OM SDK Certification, Advancing Transparency in AI-Powered Advertising
Prnewswire· 2025-10-02 00:00
Accessibility StatementSkip Navigation SINGAPORE, Oct. 1, 2025 /PRNewswire/ -- Recently, a deep learning-based intelligent advertising platform BIGO Ads has once again passed the compliance certification of the IAB Tech Lab Open Measurement SDK (OM SDK), becoming one of the few programmatic advertising platforms worldwide to maintain this certification for five consecutive years since 2020. This achievement further highlights BIGO Ads's sustained leadership in driving transparency and standardization acros ...
BIGO Ads连续五年获IAB OM SDK认证 继续推动AI广告行业透明高效
Sou Hu Wang· 2025-09-30 05:08
近日,全球领先的智能广告平台BIGO Ads再次通过IAB Tech Lab Open Measurement SDK(以下简称OM SDK) 合规认证,成为全球少数自2020起连续五年保持该认证的程序化广告平台之一。此次认证进一步彰显了BIGO Ads在 推动广告行业透明化、标准化方面的持续领先实力。 OM SDK由IAB Tech Lab制定,是全球广告行业的统一标准与共识,支持IAS、DoubleVerify等主流第三方验证工 具通过统一接口(OMID),实现对广告可见性、曝光时长、交互等核心指标的标准化采集,并遵循媒体评级委员会 (MRC)认可的可见性计算方法,确保曝光率、可视像素比等指标具备行业一致性与权威性。 BIGO Ads长期践行行业标准,持续为广告主与开发者构建"可验证、可衡量、可信赖"的投放环境。面向广告主, BIGO Ads通过OM SDK实现精准曝光识别与跨平台数据一致性的监测,助力优化投放策略、提升ROI。对开发者而 言,通过行业统一标准,OM SDK可一次集成,支持多方验证,显著降低接入成本;同时OM SDK意味着广告质量可 被量化与验证,有助于提升平台在商业合作中的信任度与议价能 ...
美股异动|Applovin股价飙升创新高 AI广告赛道突破引发市场热捧
Xin Lang Cai Jing· 2025-08-28 23:01
Group 1 - Applovin's stock price increased significantly by 4.50%, reaching a new high since February 2025, driven by heightened market interest and an upward adjustment of target price by Scotiabank from $450 to $575 [1] - The rise in interest is attributed to the ongoing commercialization of AI, particularly in the technology and media sectors, with advertising becoming a focal point [1] - The trend indicates a new round of value reassessment in technology investments, especially for companies enhancing business efficiency through technology [1] Group 2 - BIGO Ads, a competitor in the advertising technology space, is showing strong growth potential, supported by stable cash flow from its live streaming business and $3.3 billion in net cash [2] - Applovin reported a 17% year-over-year revenue growth and a doubling of adjusted EBITDA in Q2 2025, exceeding market expectations, highlighting the benefits of technology and global market dynamics [2] - The increasing reliance on personalized advertising by advertisers necessitates advanced algorithms and data accumulation, which are inherent advantages for emerging players like BIGO Ads [2] Group 3 - The future of the advertising technology market will be driven by AI technology and ecosystem development, creating growth opportunities [3] - Investors should focus on companies with data accumulation, technological foundations, and ecosystem layouts to capture future growth dividends [3] - Companies like BIGO, with robust performance in global markets, are positioned to secure a place in the AI and advertising sector [3]
AI加速广告技术飞轮,哪些科技公司更具爆发力?
美股研究社· 2025-08-28 12:07
Core Insights - The article highlights the significant revenue achievement of Nvidia, reporting $46.7 billion in Q2, signaling the arrival of the AI era and the commercialization of AI across various sectors [3] - The AI advertising sector is identified as a key area for value reassessment in the tech stock market, with emerging players like AppLovin showing exceptional growth [5][7] - The article emphasizes the dual engine growth model of companies like Huya, combining live streaming with AI advertising, which positions them favorably in the evolving market landscape [8] Group 1: AI Commercialization and Market Trends - Since 2025, there has been increasing market focus on the commercialization of AI, particularly in the technology and media sectors, with advertising being a leading area of disruption [3][10] - The advertising sector is experiencing its most significant structural transformation in a decade, driven by the rise of AI algorithms and computational power, which align with advertisers' needs for ROI [12][15] - Emerging players are reshaping the market dynamics, leveraging vertical expertise and agile business structures to outperform traditional tech giants [10][12] Group 2: Company Performance and Valuation - Huya's advertising business, particularly through BIGO Ads, has shown a revenue increase of approximately 29% year-over-year, indicating strong growth potential [13][20] - Despite Huya's promising growth trajectory, its valuation remains significantly lower compared to peers like Mobvista, which has a TTM P/E ratio of 94, while Huya's projected P/E ratios for 2025 and 2026 are only 9.8 and 8.6, respectively [8][20] - The article suggests that Huya's combination of stable cash flow from live streaming and high growth potential from its global advertising platform positions it as a key player in the trillion-dollar advertising market [20] Group 3: Technological Advancements and Competitive Edge - AI is becoming a new barrier to entry in the advertising sector, with advertisers increasingly relying on real-time personalized ads that require robust computational resources [19][20] - Huya's BIGO Ads platform benefits from a unique combination of proprietary and third-party traffic, enhancing its ability to serve diverse advertising needs effectively [16][18] - The integration of AI across the advertising value chain is significantly improving conversion rates for advertisers and revenue generation for developers, solidifying the competitive advantage of companies like Huya [13][20]
AI驱动广告业务创收,欢聚上半年营收超5亿美元
Nan Fang Du Shi Bao· 2025-08-27 13:05
Group 1 - The core revenue of JOYY Group reached $507.8 million in Q2 2025, with a quarter-on-quarter growth of 2.7%, driven by a 1.1% increase in live streaming revenue to $375 million and a remarkable 25.6% year-on-year growth in non-live streaming business, which now accounts for 26.1% of total revenue [1][3] - Adjusted EBITDA for the quarter was $48.2 million, reflecting a year-on-year increase of 25.7%, while adjusted net profit reached $77 million, up 3.9% year-on-year [1][5] - The company reported a net cash reserve of $3.3 billion and an operating cash flow of $57.6 million as of June 30, showcasing strong financial resilience [1] Group 2 - The live streaming business remains stable, with BIGO's core products showing quarter-on-quarter revenue growth, particularly in Europe (6.5%) and Southeast Asia (3.9%) [3] - AI technology is identified as a key growth driver, enhancing communication efficiency in live streaming and improving advertising effectiveness through deep user intent recognition and automated decision-making [3][5] - BIGO Ads platform saw a revenue increase of approximately 29% year-on-year and 9% quarter-on-quarter, with significant growth in North America (24.2% half-year on half-year) [3][5] Group 3 - The company has repurchased and distributed $135 million in dividends in the first half of 2025, with plans to return approximately $900 million to shareholders over the next three years through dividends and buybacks [4][5] - The non-GAAP operating profit increased by 23.6% quarter-on-quarter to $38.3 million, driven by an increase in BIGO's gross margin to 35.6% and a higher proportion of high-margin advertising business [5] - Looking ahead, the company aims to deepen the application of AI technology and optimize global traffic operations to promote the synergy between live streaming and advertising technology [5]
欢聚集团发布2025年第二季度财报 非直播收入同比增长25.6%
Xin Hua Cai Jing· 2025-08-27 06:25
新华财经广州8月27日电 27日,欢聚集团发布2025年第二季度财报。第二季度,欢聚集团收入5.08亿美 元,环比增长2.7%。其中,非直播收入同比增长25.6%,占集团营收总比例增长至26.1%。调整后净利 润达7700万美元,同比增长3.9%,环比增长21.8%。 目前,欢聚集团直播业务回归增长轨道,广告技术平台规模加速扩张,为企业发展注入动能。李婷表 示,展望未来,欢聚将继续依托多元化增长引擎,推动集团实现高质量、可持续的长期发展。 欢聚集团董事会主席兼首席执行官李婷表示,欢聚的多元增长引擎战略取得成效。第二季度,BIGO广 告业务在多渠道流量覆盖等方面均取得了实质性进展。 BIGO Ads用户画像构建和定向能力不断提升,BIGO Ads全球多区域市场增长迅速。作为集团第二增长 曲线,BIGO Ads已经形成长期战略布局,并通过数据体系和算法优化,持续提升平台能力,逐步建立 差异化竞争优势。 获益于丰富应用场景和高质量数据积累,欢聚集团加速AI应用模型的训练和优化。从直播场景应用来 看,直播产品通过多语种的实时语音识别和多语言翻译技术,促进跨语言用户的沟通,提高用户和资源 的跨区匹配和深度互动。 李婷表 ...
欢聚集团2025Q2财报:AI驱动广告技术 非直播收入同比增长25.6%
Xin Lang Ke Ji· 2025-08-27 03:43
Core Insights - The core viewpoint of the articles is that Huya Group is experiencing growth across multiple business segments, particularly in its advertising technology platform, which is contributing to overall revenue and profitability improvements [1][2]. Financial Performance - In Q2 2025, Huya Group reported revenue of $508 million, representing a quarter-over-quarter increase of 2.7% [1]. - Live streaming revenue was $375 million, with a quarter-over-quarter growth of 1.1% [1]. - Non-live revenue grew by 25.6% year-over-year, accounting for 26.1% of total revenue [1]. - BIGO Ads revenue increased approximately 29% year-over-year and about 9% quarter-over-quarter [1]. - Adjusted EBITDA reached $48.2 million, a year-over-year increase of 25.7% and a quarter-over-quarter increase of 19.3% [1]. - Adjusted net profit was $77 million, reflecting a year-over-year growth of 3.9% and a quarter-over-quarter growth of 21.8% [1]. - Operating cash flow for the quarter was $57.6 million, with net cash standing at $3.3 billion as of June 30 [1]. Strategic Developments - The CEO of Huya Group, Li Ting, emphasized the effectiveness of the company's diversified growth strategy, particularly in the BIGO advertising technology platform [2]. - The company has made substantial progress in multi-channel traffic coverage and securing advertising budgets across various verticals [2]. - Huya is enhancing its algorithms to improve advertising efficiency, which is expected to drive demand from advertisers and accelerate traffic growth, creating a positive feedback loop [2]. - The company is confident in its ability to secure a significant position in the advertising technology sector, leveraging its global operational capabilities, technological expertise, and infrastructure [2].
JOYY Reports Second Quarter 2025 Financial Results: Ad Tech Business Gained Momentum, with Non-livestreaming Revenue Growing 25.6% YoY
Prnewswire· 2025-08-27 03:10
Core Viewpoint - JOYY Inc. reported strong financial results for Q2 2025, showcasing growth in both livestreaming and non-livestreaming revenues, alongside a robust cash position and shareholder returns strategy [2][3][4]. Financial Performance - JOYY's revenue for Q2 2025 was US$507.8 million, reflecting a 2.7% increase quarter-over-quarter [2][8]. - Livestreaming revenue reached US$375.4 million, with BIGO livestreaming contributing US$355.3 million, both showing sequential growth [6]. - Non-GAAP EBITDA was US$48.2 million, marking a 25.7% year-over-year increase [8]. - GAAP net profit was US$60.8 million, up 16.8% year-over-year, while non-GAAP net profit was US$77.0 million, a 3.9% increase year-over-year [2][8]. - Operating cash flow for the quarter was US$57.6 million, and the company maintained US$3.3 billion in net cash as of June 30, 2025 [2]. Shareholder Returns - From January 1, 2025, to June 30, 2025, JOYY allocated US$135 million to dividends and share buybacks [3]. - The company has a three-year quarterly dividend policy totaling approximately US$600 million and a share repurchase program of up to US$300 million from 2025 to 2027 [3]. Business Highlights - The non-livestreaming revenue segment accounted for 26.1% of total revenues, with BIGO Ads growing approximately 29% year-over-year [10]. - JOYY's global average mobile MAUs were 262.5 million, with Bigo Live's MAUs increasing by 2.3% quarter-over-quarter [7][11]. - The number of paying users for BIGO's livestreaming grew by 3.7% quarter-over-quarter, driven by enhanced content quality and user experience [9]. Advertising Business - BIGO Ads demonstrated significant growth potential, with daily transaction volumes reaching record levels across various channels [12]. - North America saw approximately 24.2% growth in the first half of 2025 compared to the second half of 2024, while Europe experienced high single-digit percentage growth quarter-over-quarter [13]. - JOYY's proprietary user data and algorithm capabilities provide a competitive advantage in developing specialized models tailored to different markets [14][15].
JOYY(JOYY) - 2025 Q2 - Earnings Call Transcript
2025-08-27 02:00
Financial Data and Key Metrics Changes - The company recorded total revenue of $507.8 million, representing a quarter-over-quarter growth of 2.7% [31] - Non-GAAP operating profit reached $38.3 million, up 27.9% year-over-year, while non-GAAP EBITDA was $48.2 million, growing 25.7% year-over-year [32][38] - The company maintained a strong net cash position of $3.3 billion as of June 30, 2025 [39] Business Line Data and Key Metrics Changes - Live streaming revenue was $375.4 million, with BIGO's segment contributing $355.3 million, both stabilizing quarter-over-quarter [33] - Non-live streaming revenue was $132.4 million, up 25.6% year-over-year, now contributing 26.1% of total revenues, compared to 18.7% in the same period last year [34] - BIGO's non-live streaming revenues, primarily from advertising, increased by 29% year-over-year and 8.9% quarter-over-quarter [34] Market Data and Key Metrics Changes - Live streaming revenue from developed countries increased by 3.4% quarter-over-quarter, while revenue from Southeast Asia rose by 2.1% [33] - The advertising business achieved $87 million in revenue, representing 29% year-over-year growth and 9% quarter-over-quarter growth [21] Company Strategy and Development Direction - The company is focusing on high-quality operations, sustainable growth, AI-driven innovation, and organizational vitality as key pillars for future growth [10] - The advertising business is positioned as a second major growth engine, with plans for expansion in North America, Japan, and Europe [25][26] - The company aims to leverage AI to enhance user engagement and improve advertising algorithms [12][13] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the recovery of the live streaming business, expecting continued sequential growth in the second half of the year [48] - The advertising segment is anticipated to maintain double-digit year-over-year growth, particularly as it enters a peak season [50] - Overall, the company expects consolidated operating profit to continue improving, benefiting shareholders with long-term profitable growth [28][40] Other Important Information - The company returned $49.4 million to shareholders through dividends and repurchased $36.5 million of shares during the year [39] - The introduction of non-GAAP EBITDA is aimed at providing a clearer picture of operational performance and cash flow generation [54] Q&A Session Summary Question: Long-term development trend for the live streaming business and second half outlook - Management noted that Q1 was a bottom for live streaming revenue, with Q2 showing sequential recovery driven by growth in paying users, particularly in developed countries [45][46] - For the second half, management expects continued recovery in live streaming revenue and strong growth in non-live streaming revenue due to advertising peak season [50] Question: Consideration behind the addition of non-GAAP EBITDA - Management explained that EBITDA is a core operating metric that excludes non-operational factors, providing a better proxy for cash flow generation and peer comparison [53] Question: Trend in operating expenses and profit outlook for the second half - Management indicated that while operating expenses may slightly widen, significant year-over-year improvement is expected, with overall non-GAAP operating profit and EBITDA showing an improving trend [56] Question: Drivers behind the robust growth of the advertising business - Management highlighted technical optimizations in algorithms and market opportunities as key drivers, along with proprietary data assets and synergies across business segments [58][62]
JOYY(JOYY) - 2025 Q2 - Earnings Call Transcript
2025-08-27 02:00
Financial Data and Key Metrics Changes - The company recorded total revenue of $507.8 million, representing a quarter-over-quarter growth of 2.7% [31] - Non-GAAP operating profit reached $38.3 million, up 27.9% year-over-year, while non-GAAP EBITDA was $48.2 million, growing 25.7% year-over-year [32][38] - The company maintained a strong net cash position of $3.3 billion as of June 30, 2025 [39] Business Line Data and Key Metrics Changes - Live streaming revenue was $375.4 million, with BIGO's segment contributing $355.3 million, both stabilizing quarter-over-quarter [33] - Non-live streaming revenue reached $132.4 million, up 25.6% year-over-year, now contributing 26.1% to total revenues, compared to 18.7% in the same period last year [34] - BIGO's advertising revenue was $87.4 million, reflecting a 29% year-over-year growth and 9% quarter-over-quarter growth [21] Market Data and Key Metrics Changes - Live streaming revenue from developed countries increased by 3.4% quarter-over-quarter, while Southeast Asia saw a 2.1% increase [33] - The advertising business is expanding in North America and Europe, with significant growth in daily transaction volumes and advertiser demand [22][24] Company Strategy and Development Direction - The company is focusing on high-quality operations, sustainable growth, AI-driven innovation, and organizational vitality as key pillars for future growth [10] - The advertising business is positioned as a second major growth engine, with plans for expansion in North America, Japan, and Europe [25][26] - The company aims to leverage its tech infrastructure and data capabilities to establish a competitive edge in the ad tech industry [40] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the recovery of the live streaming business, expecting continued sequential growth in the second half of the year [49] - The advertising segment is anticipated to maintain double-digit year-over-year growth, particularly as it enters a peak season [50] - The company expects consolidated operating profit to improve, benefiting shareholders with long-term profitable growth [28][40] Other Important Information - The company returned $49.4 million to shareholders through dividends and repurchased $36.5 million of shares during the year [39] - The introduction of non-GAAP EBITDA is aimed at providing a clearer picture of operational performance and cash flow generation [54] Q&A Session Summary Question: Long-term development trend for the live streaming business and second half outlook - Management noted that Q1 was a bottom for live streaming revenue, with Q2 showing recovery driven by growth in paying users, particularly in developed countries [45][46] - They expect continued sequential recovery in the second half, supported by operational activities and new product contributions [48][50] Question: Consideration behind the addition of non-GAAP EBITDA - Management explained that EBITDA is a core operating metric that excludes non-operational factors, providing a better proxy for cash flow generation and peer comparison [53] Question: Trend in operating expenses and profit outlook for the second half - Management indicated that while operating expenses may slightly widen, significant year-over-year improvement is expected [56] Question: Drivers behind the robust growth of the advertising business - Management highlighted technical optimizations and market opportunities as key drivers, along with proprietary data assets and synergies across business segments [58][62]