Core Insights - China is the largest automotive market globally and the most significant single market for BMW Group, emphasizing that success in China translates to global success [1] - The new generation of BMW vehicles represents a culmination of technological breakthroughs and innovations, with significant contributions from China tailored for Chinese consumers [1][2] Group 1: New Generation Vehicles - The "New Generation" initiative is BMW Group's largest investment to date, featuring a new architecture, design language, and sixth-generation electric drive technology [2] - BMW plans to launch over 10 new models in China this year and more than 20 models, including new generation vehicles, by 2026-2027 [2] Group 2: Safety and Innovation - BMW emphasizes a "safety first" principle, ensuring that technological advancements do not compromise customer safety [2] - The company believes in optimizing and integrating advanced technologies rather than merely accumulating parameters, focusing on delivering reliable and user-friendly innovations [2][3] Group 3: AI and Smart Driving - BMW has deployed over 600 AI applications globally, with more than 200 in China, covering areas such as voice recognition and production optimization [3] - The company is collaborating with major tech firms like Alibaba and ByteDance to implement a comprehensive AI strategy in China [3] Group 4: Localized Development - BMW is focusing on localized R&D in China, with a new operating system tailored for Chinese users, enhancing user experience in key scenarios [4] - The integration of driving assistance information with lane-level navigation aims to improve clarity and decision-making for drivers [4] Group 5: Global Integration of Chinese Innovations - Innovations developed in China are being integrated into BMW's global solutions, with the largest R&D team outside Germany based in China [5] - Successful designs tailored for the Chinese market, such as the long-wheelbase BMW X1, are being introduced in other markets like India, Japan, Thailand, and Indonesia [5]

Core Viewpoint - BMW Group emphasizes its commitment to the Chinese market, showcasing innovative technologies at the 2025 Shanghai Auto Show, highlighting the future of mobility with smarter, more responsible, and user-friendly experiences [1][18]. Group 1: Product Innovation - The BMW new generation represents not just a vehicle but a comprehensive innovation platform, featuring a new design language, advanced electronic architecture, and integrated digital experiences [1][5][6]. - The first China-exclusive model, the BMW iX3L, has begun testing and is set to be unveiled to consumers next year [7]. - BMW plans to launch over 10 new models in China by 2025 and more than 20 models, including new generation vehicles, by 2026-2027 [8]. Group 2: Local Collaboration and AI Integration - BMW is enhancing partnerships with Chinese tech giants to localize products and leverage AI for competitive advantages [2][19]. - The company has initiated a comprehensive AI strategy in China, integrating AI into product development, marketing, and user experience [21][24]. - New AI features, including the DeepSeek model, will enhance the user experience in BMW's new generation vehicles, providing personalized assistance [23]. Group 3: User Experience and Localization - The new generation models will feature advanced human-machine interaction systems, including a unique four-brain architecture for various user functions [12][13]. - The BMW new generation operating system is tailored for the Chinese market, optimizing local user preferences and integrating popular digital services [17]. - BMW's commitment to responsible AI use emphasizes safety, fairness, and compliance, reflecting its dedication to the Chinese market [25].

Group 1 - BMW has introduced a new generation of intelligent electronic architecture and three groundbreaking technologies: BMW Panorama iDrive, the industry-first BMW Driving Control Super Brain, and revolutionary cylindrical batteries [1][3] - At the 2025 Shanghai Auto Show, BMW showcased three new generation concept cars along with the intelligent super sensory cockpit and the new generation operating system X, highlighting its advancements in intelligence and electrification [1][3] - The new generation models emphasize a human-centered approach to technology, aiming to enhance customer satisfaction and create value [3][5] Group 2 - The BMW new generation super sensory cockpit allows consumers to experience the BMW Panorama iDrive and the locally optimized operating system X, showcasing a driver-centric design and innovative interaction experience [5][6] - The operating system X is highly customized for the Chinese market, with 70% of its source code developed and optimized in China, including nearly 100 localized features [5][6] - BMW's AI strategy is built on principles of safety, fairness, and responsibility, integrating AI technology throughout the entire value chain [6] Group 3 - The first China-exclusive new generation model, the BMW iX3L, has begun testing in Shenyang, with plans to meet Chinese consumers next year [7][9] - The strategic importance of the Chinese market in BMW's global innovation landscape is increasingly recognized, with a commitment to innovate at Chinese speed [9][10] - BMW is entering a new phase of collaboration with Chinese partners to drive high-quality development in the automotive industry, with AI being a key area of focus [12][13] Group 4 - BMW has established the largest and most complete R&D network outside Germany in China, with three software companies dedicated to vehicle software development, seamless customer experience, and enterprise IT solutions [13] - The company believes that success in global markets requires not only attractive products but also deep engagement in local markets [13] - BMW's innovative technologies showcased at the Shanghai Auto Show signify the beginning of a new era for the brand [13]