"中国是全球规模最大的汽车市场，也是宝马集团的最大单一市场。中国是全球最有活力的汽车市场， 能在中国出色就能在全世界出彩。"2025年上海车展期间，宝马集团董事长齐普策在接受《每日经济新 闻》记者采访时表示。 在2025上海车展上，BMW新世代驾趣概念车首次亮相，搭载全新智能集成硬件BMW驾控超级大脑。此 外，宝马还展示了定制中国版全新BMW新世代操作系统X，并首次整合驾驶辅助信息和车道级导航。 "新世代不仅是一款新车或一个平台，而是这些年来宝马集团所取得的全部技术突破和创新成果的集大 成者，其成果会应用于未来宝马量产的每一款新车。当然，新世代是全球的车型，但其凝结的技术很多 来自中国，为中国消费者量身定制。"齐普策表示，首款中国专属新世代车型BMW iX3L已在沈阳工厂 下线并开启测试。 秉承安全第一原则 据记者了解，"新世代"是宝马集团成立以来最大的一项投资，包括全新的架构、全新设计语言、第六代 电驱技术，大圆柱电芯等。未来，这些电芯将由宁德时代、亿纬锂能等多年深度合作的伙伴生产。 以BMW新世代车型为代表，宝马将全面开启强大的产品攻势。按照规划，今年宝马集团计划在中国推 出10余款新车型；2026~20 ...

宝马新世代概念车。 企业供图 "宝马始终坚持在中国、为中国，以中国速度创新。"宝马集团董事长齐普策在2025上海车展现场再次表达了宝马 集团对中国市场的重视。 本次车展，宝马集团向中国市场展示了BMW新世代的多项首创技术。齐普策表示，BMW新世代不仅仅是一款 车，更代表宝马集团、BMW品牌和下一代宝马车型的未来——更智能、更人性化、更负责任的出行体验，拥有全 新设计语言、全新电子电气架构和高度集成的超级大脑、全新数字化体验以及全新电力驱动系统和电池技术，是 创新的集大成者。 此外，宝马集团还在加强与中国科技巨头合作，推动产品本地化，以人工智能（AI）塑造智能时代的竞争优势。 齐普策强调，宝马集团正在携手本土先锋企业，快速将突破性技术落地。凭借创新，宝马集团正在将智能驾趣提 升到一个全新高度。 BMW新世代不止于车 此次上海车展，宝马集团携三款BMW新世代概念车亮相。齐普策介绍，BMW新世代将集成宝马集团最核心的技 术，包括全新一代智能电子电气架构、BMW首创全景iDrive、宝马独创BMW驾控超级大脑（Heart of Joy）和革命 性大圆柱电池。 齐普策表示，人工智能赋能、驾驶动态、动力总成、电池技术、操 ...

Group 1 - BMW has introduced a new generation of intelligent electronic architecture and three groundbreaking technologies: BMW Panorama iDrive, the industry-first BMW Driving Control Super Brain, and revolutionary cylindrical batteries [1][3] - At the 2025 Shanghai Auto Show, BMW showcased three new generation concept cars along with the intelligent super sensory cockpit and the new generation operating system X, highlighting its advancements in intelligence and electrification [1][3] - The new generation models emphasize a human-centered approach to technology, aiming to enhance customer satisfaction and create value [3][5] Group 2 - The BMW new generation super sensory cockpit allows consumers to experience the BMW Panorama iDrive and the locally optimized operating system X, showcasing a driver-centric design and innovative interaction experience [5][6] - The operating system X is highly customized for the Chinese market, with 70% of its source code developed and optimized in China, including nearly 100 localized features [5][6] - BMW's AI strategy is built on principles of safety, fairness, and responsibility, integrating AI technology throughout the entire value chain [6] Group 3 - The first China-exclusive new generation model, the BMW iX3L, has begun testing in Shenyang, with plans to meet Chinese consumers next year [7][9] - The strategic importance of the Chinese market in BMW's global innovation landscape is increasingly recognized, with a commitment to innovate at Chinese speed [9][10] - BMW is entering a new phase of collaboration with Chinese partners to drive high-quality development in the automotive industry, with AI being a key area of focus [12][13] Group 4 - BMW has established the largest and most complete R&D network outside Germany in China, with three software companies dedicated to vehicle software development, seamless customer experience, and enterprise IT solutions [13] - The company believes that success in global markets requires not only attractive products but also deep engagement in local markets [13] - BMW's innovative technologies showcased at the Shanghai Auto Show signify the beginning of a new era for the brand [13]