Core Insights - China is the largest automotive market globally and the most significant single market for BMW Group, emphasizing that success in China translates to global success [1] - The new generation of BMW vehicles represents a culmination of technological breakthroughs and innovations, with significant contributions from China tailored for Chinese consumers [1][2] Group 1: New Generation Vehicles - The "New Generation" initiative is BMW Group's largest investment to date, featuring a new architecture, design language, and sixth-generation electric drive technology [2] - BMW plans to launch over 10 new models in China this year and more than 20 models, including new generation vehicles, by 2026-2027 [2] Group 2: Safety and Innovation - BMW emphasizes a "safety first" principle, ensuring that technological advancements do not compromise customer safety [2] - The company believes in optimizing and integrating advanced technologies rather than merely accumulating parameters, focusing on delivering reliable and user-friendly innovations [2][3] Group 3: AI and Smart Driving - BMW has deployed over 600 AI applications globally, with more than 200 in China, covering areas such as voice recognition and production optimization [3] - The company is collaborating with major tech firms like Alibaba and ByteDance to implement a comprehensive AI strategy in China [3] Group 4: Localized Development - BMW is focusing on localized R&D in China, with a new operating system tailored for Chinese users, enhancing user experience in key scenarios [4] - The integration of driving assistance information with lane-level navigation aims to improve clarity and decision-making for drivers [4] Group 5: Global Integration of Chinese Innovations - Innovations developed in China are being integrated into BMW's global solutions, with the largest R&D team outside Germany based in China [5] - Successful designs tailored for the Chinese market, such as the long-wheelbase BMW X1, are being introduced in other markets like India, Japan, Thailand, and Indonesia [5]

BMW新世代超感智能座舱是宝马中国研发团队洞察本土用户需求、深度参与研发的产品，更懂中国用 户。例如，首批推出的 "用车专家"(Car Genius)和"出行伴侣"(Travel Companion)两大AI 智能体，针对中 国用户高频需求，将展现完备的智能交互能力。在本次车展上，宝马还将展示智能座舱内覆盖中国用户 的5大用车场景，包括界面设计与交互、人车对话、多屏导航、数字生态融合以及个性化选择。 中国经济网北京3月31日讯 今日，宝马集团宣布，将为2025年上海车展带来硬核阵容，包括多项革新性 的创新技术，以及含概念车、艺术车和新产品在内的超30款车型矩阵，覆盖旗下三大品牌BMW、MINI 与BMW Motorrad，多维度展示智能驾趣。 首先是BMW新世代驾趣概念车将迎来全球首发，智能时代，宝马驾趣新世代进入2.0时代。该车采用 的"驾控超级大脑" (Heart of Joy)是一场革命性的改变，将动力传动系统与驾驶动态功能进行深度融合和 集成，实现不到1毫秒的精准响应，可以最优调控车身动态，预判驾驶意图。 据悉，新世代智能驾趣的技术后盾，来自全新智能电子电气架构、三大突破性创新技术——BMW首创 全景 ...