12月24日，由四川省非物质文化遗产保护协会指导、微博主办的2025微博焕新非遗盛典、微博非遗与产 业融合发展交流会等系列活动在成都圆满落幕。当天，来自全国各地的政府、媒体、高校、企业等多方 代表和非遗传承人等约600余名嘉宾出席活动。 此次活动以"非遗新生力，赋能向未来"为主题，通过线下主题演讲、成果发布、荣誉表彰与线上话题联 动等环节，链接政府、传承人、媒体、企业、机构、明星等多方资源，搭建非遗与产业对接桥梁，打造 集展示、交流、合作、转化为一体的高价值非遗产业平台，推动"非遗融百业"从理念迈向实践。 荣耀盛典：致敬传承力量，彰显非遗时代价值 非遗是奔涌在民族血脉中的不息动力，连接着深厚历史与当代生活。2025微博焕新非遗盛典，一场"传 统与潮流碰撞"的文化盛宴，呈现了传统与当代的对话，为非遗在跨界中寻找新生。 中国非物质文化遗产保护协会会长王晓峰在致辞中表示："青年是非遗在互联网时代的"最佳传译者"， 是非遗传承、传播的核心力量。青年，早已不是非遗的观看者，而是传承者、创新的生力军。" 微博政府媒体事务副总裁、总编辑陈丽娜在致辞中表示："微博作为主流声音传播阵地，始终致力于构 建开放协作的非遗传播体系。 ...

Core Insights - BMW Group reported a total of 588,300 vehicle deliveries in Q3 2025, representing an 8.8% increase year-over-year [1] - Cumulative deliveries for BMW, MINI, and Rolls-Royce reached approximately 1.8 million units by the end of September, showing a slight increase of 2.4% compared to the previous year [1] - In the Chinese market, BMW's sales declined by 0.4% year-over-year, totaling 147,121 units [1] Segment Performance - The electric vehicle segment showed strong performance, with a total of 151,282 electric and plug-in hybrid vehicles delivered in Q3 [3] - Cumulative deliveries of new energy vehicles (including BEV and PHEV) reached 470,313 units in the first three quarters, marking a 15.0% year-over-year increase [3] - Sales of pure electric vehicles (BEV) reached 323,447 units in the first three quarters, reflecting a 10.0% increase year-over-year [3] Brand Performance - BMW brand delivered 514,620 vehicles in Q3, a 5.7% increase year-over-year, with cumulative deliveries of 1.58558 million units remaining stable compared to the previous year [3] - The MINI brand continued its strong growth, delivering 72,376 units in Q3, a significant increase of 37.5%, and cumulative deliveries of 206,214 units, up 23.7% year-over-year [3] - Rolls-Royce delivered 4,100 vehicles in the first three quarters, a 3.3% increase, maintaining its position in the ultra-luxury car market [4] Motorcycle Division - BMW's motorcycle division delivered 159,156 motorcycles and scooters in the first three quarters, a decline of 2.6% year-over-year, but showed recovery in Q3 with 53,247 units delivered, a 5.7% increase [4] Management Commentary - Jochen Goller, a member of the management board, noted that BMW Group achieved slight sales growth by the end of September, with strong performances in Europe and the Americas, as well as encouraging results from the MINI brand [4]

Core Viewpoint - BMW Group has lowered its annual profit forecast due to ongoing weak sales and tariff costs, expecting a slight decline in pre-tax earnings compared to the previous year [1] Financial Performance - The company anticipates an automotive manufacturing profit margin between 5% and 6% for the year [1] - Free cash flow is projected to be around €2.5 billion (approximately $2.9 billion), down from a previous estimate of €5 billion [1] Sales and Deliveries - In the third quarter, BMW Group delivered 588,300 vehicles, representing an 8.8% increase year-over-year [1] - Deliveries of fully electric vehicles totaled 102,900 units, showing a slight decline of 0.6% compared to the same period last year [1] - As of the end of September, the total deliveries of BMW, MINI, and Rolls-Royce vehicles reached approximately 1.8 million, a modest increase of 2.4% year-over-year [1]

Core Points - The appointment of Birgit Böhm-Wannenwetsch as the new President and CEO of Brilliance BMW starting August 1, 2025, marks a strategic shift towards financial efficiency and operational quality as the company faces declining sales and profits in China [1][9] - Under the leadership of Dr. Franz Decker, who will conclude his term on July 31, 2025, Brilliance BMW has focused on key projects such as the construction of the Lida plant and the advancement of the sixth-generation battery project [1] - In 2024, Brilliance BMW's sales in China dropped to 603,800 units, a 15% decrease year-on-year, with revenues of 205.6 billion yuan, down 18.89%, and annual profit of 17.45 billion yuan, down 44.03% [1][8] Company Overview - Brilliance BMW was established in 2003 as a joint venture between BMW Group and Brilliance Auto Group, focusing on the production, research, sales, and after-sales service of BMW vehicles in China [3] - The company has seen significant investments from BMW Group, including a 40 billion yuan investment in 2004 for its first factory and an additional 50 billion yuan for expansion in 2009 [3][4] - In 2022, BMW Group increased its stake in Brilliance BMW to 75%, enhancing its control over the joint venture [5] Market Challenges - The Chinese automotive market is experiencing intense price competition, with BMW's discount rate reaching 17.66% in 2023, significantly higher than the industry average of 15.7% [7] - Despite aggressive pricing strategies, BMW's sales growth in China was only 4.2% in 2023, indicating that price cuts alone are insufficient to drive volume [7][8] - In 2024, BMW's sales in China further declined to 714,500 units, a 13.4% decrease, with its market share dropping from 32.3% to 29.2% [8] Strategic Initiatives - BMW Group plans to launch over 10 new models in China in 2025 and more than 20 new BMW models, including the new generation models, between 2026 and 2027 [13] - The company is also exploring the development of range-extended power systems in collaboration with ZF, aiming to introduce this technology in upcoming models [14] - Partnerships with Chinese tech companies like Alibaba and Huawei are being pursued to enhance BMW's competitive edge in the local market [13]