在汽车工业的百年长卷中，"豪华"一词的内涵正经历深刻重构。当电动化、智能化浪潮席卷全球，单纯 的性能参数与奢华配置已不足以定义新时代的豪华。真正的豪华，是一种负责任的远见，是一种超越产 品本身，关乎环境、社会与未来的价值承诺。 捷豹路虎，这一拥有深厚英伦血统与全球影响力的豪华汽车制造商，正以清晰的战略定力与扎实的本土 实践，在中国市场书写可持续发展的高阶篇章。从设定2039年全球净零碳排放的宏伟目标，到打造绿色 智能制造体系，再到十余年如一日深耕青少年公益，捷豹路虎正将可持续理念融入品牌基因，向市场与 社会证明：豪华，不仅关乎驾驭的愉悦，更关乎对地球的敬畏、对社区的贡献以及对下一代的赋能。 2039净零承诺：一场贯穿价值链的绿色革命 面对全球气候变化的紧迫挑战，企业的环境责任已成为衡量其长期价值与品牌品格的重要标尺。捷豹路 虎于早年即发布了"重塑未来"全球战略，并庄严承诺：到2039年，贯穿供应链、产品、运营的整个价值 链实现净零碳排放。这不仅是一个遥远的目标，更是一份需要即刻行动、系统推进的路线图。 对于一家豪华汽车制造商而言，实现这一目标意味着从源头到终端的彻底革新。在产品端，捷豹路虎正 加速向电动化未来 ...

12月24日，由四川省非物质文化遗产保护协会指导、微博主办的2025微博焕新非遗盛典、微博非遗与产 业融合发展交流会等系列活动在成都圆满落幕。当天，来自全国各地的政府、媒体、高校、企业等多方 代表和非遗传承人等约600余名嘉宾出席活动。 此次活动以"非遗新生力，赋能向未来"为主题，通过线下主题演讲、成果发布、荣誉表彰与线上话题联 动等环节，链接政府、传承人、媒体、企业、机构、明星等多方资源，搭建非遗与产业对接桥梁，打造 集展示、交流、合作、转化为一体的高价值非遗产业平台，推动"非遗融百业"从理念迈向实践。 荣耀盛典：致敬传承力量，彰显非遗时代价值 非遗是奔涌在民族血脉中的不息动力，连接着深厚历史与当代生活。2025微博焕新非遗盛典，一场"传 统与潮流碰撞"的文化盛宴，呈现了传统与当代的对话，为非遗在跨界中寻找新生。 中国非物质文化遗产保护协会会长王晓峰在致辞中表示："青年是非遗在互联网时代的"最佳传译者"， 是非遗传承、传播的核心力量。青年，早已不是非遗的观看者，而是传承者、创新的生力军。" 微博政府媒体事务副总裁、总编辑陈丽娜在致辞中表示："微博作为主流声音传播阵地，始终致力于构 建开放协作的非遗传播体系。 ...

Core Insights - Rolls-Royce is launching the "Beating! Heart" project to explore and modernize traditional Chinese craftsmanship, particularly focusing on handmade paper, which aligns with the brand's luxury ethos and customer preferences [4][6][15] Group 1: Project Overview - The "Beating! Heart" project officially started in July 2023 after a year of preparation, aiming to research and protect traditional Chinese craftsmanship while expressing it in a modern context [4][6] - The project highlights the importance of Chinese traditional craftsmanship in the luxury automotive sector, with Rolls-Royce recognizing the unique demands of Chinese customers for cultural design elements [4][6][15] Group 2: Traditional Craftsmanship - The project will initially focus on handmade paper, which has a history of over 2,000 years in China, encompassing various types such as hemp paper, bamboo paper, and rice paper [7][9] - Rolls-Royce aims to integrate traditional paper-making techniques into their bespoke automotive designs, emphasizing the artistic value and durability of handmade paper [7][13] Group 3: Customer Engagement - Since August 2023, Rolls-Royce has initiated over 40 bespoke projects at its Shanghai customization center, reflecting the growing interest of Chinese clients in personalized luxury [4][15] - The brand is adapting to a younger, more diverse Chinese customer base, focusing on creating unique, non-replicable bespoke experiences that resonate with individual creativity [17] Group 4: Future Developments - Rolls-Royce plans to launch bespoke projects inspired by traditional Chinese paper-making by the end of 2026, with ongoing engineering tests and technical certifications to ensure quality and safety [15][17] - The "Beating! Heart" project will span three years, with different themes of Chinese traditional craftsmanship introduced annually, aiming to incorporate more exceptional traditional arts into bespoke offerings [17]

Core Viewpoint - Maserati is facing significant sales challenges in China, prompting drastic price cuts on models like the Grecale, which has seen discounts of up to 58% for the fuel version and nearly 60% for the electric version, indicating a collapse in its pricing structure and brand perception [5][10][11]. Group 1: Sales Performance - Maserati's sales in China have been declining, with a 5% drop in September and a 3% decline from January to September this year [16][12]. - Global sales for Maserati fell from 26,689 units in 2023 to 14,725 units in 2024, a staggering 44.8% decrease [14]. - The brand's presence in the Chinese market has diminished, with sales dropping from 4,680 units in 2022 to just 1,209 units in 2024, reducing its market share from 20% to 8.2% [14]. Group 2: Management Changes - Maserati has experienced frequent changes in its Chinese management, with three different general managers since 2023, indicating instability in leadership [17][20]. - The latest appointment of Julie as the acting general manager reflects ongoing attempts to revitalize the brand in China, but the effectiveness of these changes remains uncertain [19][28]. Group 3: Marketing Strategies - To attract younger consumers, Maserati has engaged in cross-promotional marketing with the mobile game "Honor of Kings," although this strategy has received mixed reactions from existing customers who feel it diminishes the brand's luxury status [21][27]. - The brand's efforts to embrace electric vehicle trends are evident, but it struggles to keep pace with competitors in terms of technology and consumer expectations [22][25]. Group 4: Competitive Landscape - The luxury car market is facing broader challenges, with other high-end brands like Bentley, Rolls-Royce, and Ferrari also reporting significant sales declines in 2023 [23]. - The overall luxury market is experiencing a slowdown, reflecting a temporary decrease in purchasing power among ultra-high-end consumers [23].

Group 1 - Nvidia (NVDA.US) has the highest operating efficiency among the "Big Seven" in the US stock market, with an operating profit margin of 59.86% over the past four quarters [2] - Tesla (TSLA) ranks last with a profit margin of 8.76%, attributed to protests related to CEO Elon Musk's brief political involvement and strong competition from Chinese EV manufacturer BYD [2][5] - Meta (META.US) ranks second with a 44.42% rolling 12-month operating profit margin, while Microsoft (MSFT) ranks third among tech giants [2] Group 2 - BestBrokers analyzed financial data from 1,189 companies with a market capitalization over $10 billion across 39 major industries [5] - The research highlights that Nvidia's high profit margin reflects its leadership in the AI and gaming GPU markets, emphasizing the importance of sustainable growth through cost control and strategic positioning in high-margin markets [5] - The average operating profit margins for various industries include port operations (38.5%), financial investments (32.4%), tobacco (31.2%), and railway operations (30.1%) [7] Group 3 - In the automotive sector, luxury brand Ferrari leads with an operating profit margin of 28.7%, nearly double that of Toyota's 15.4%, both significantly above the industry average of 4.8% [7] - Ferrari's limited production strategy of 13,752 vehicles in 2024 contrasts sharply with Toyota's approach of achieving strong profit margins through production efficiency and supply chain management [7] - Electric startup Rivian (RIVN.US) faces severe challenges, with an operating profit margin of -70.3% due to ongoing investments in R&D and manufacturing difficulties [7]