"流量为王"，这是互联网兴起之后的新概念。这个理念认为，流量不仅代表了用户的关注度，还反映了用户的活跃度和忠诚度。一个平台或产品如果能 够持续吸引用户关注，并保持用户的活跃度和忠诚度，那么它就有可能在激烈的市场竞争中脱颖而出。 流量为王的理念进入汽车领域后，对汽车企业的市场宣传同样产生了深远的影响，在以往的北京、上海车展上，流量为王体现的淋漓尽致。 本次车展的一大显著特点是"去流量 重技术"。记者在各个展台参观，虽然也有模特站台，但不像以往那样仰仗模特吸引眼球。 由于工信部要求规范智驾宣传，不得过度宣传。在车展现场，记者也确实没有看到高阶智驾等字眼。在各个企业的发布会上，没有任何一家涉及违规字 眼。 车企在宣传上更加注重产品本身的技术实力，而非依赖流量明星或创始人IP。智能驾驶被重新定义为智能辅助驾驶，车企在宣传时更加严谨，强调 其"辅助"作用，并更加重视安全性的宣传。例如，多家车企发布了AI辅助驾驶安全训练营计划，旨在提升消费者对智能驾驶技术的信任度。这种回归展车本 质的做法，有助于消费者更理性地看待新能源汽车的技术进步。 利用媒体日的2天时间看完上海车展，脚步匆匆。每家各有特色的展台让人感觉愉悦，参展企业 ...

Core Insights - China is the largest automotive market globally and the most significant single market for BMW Group, emphasizing that success in China translates to global success [1] - The new generation of BMW vehicles represents a culmination of technological breakthroughs and innovations, with significant contributions from China tailored for Chinese consumers [1][2] Group 1: New Generation Vehicles - The "New Generation" initiative is BMW Group's largest investment to date, featuring a new architecture, design language, and sixth-generation electric drive technology [2] - BMW plans to launch over 10 new models in China this year and more than 20 models, including new generation vehicles, by 2026-2027 [2] Group 2: Safety and Innovation - BMW emphasizes a "safety first" principle, ensuring that technological advancements do not compromise customer safety [2] - The company believes in optimizing and integrating advanced technologies rather than merely accumulating parameters, focusing on delivering reliable and user-friendly innovations [2][3] Group 3: AI and Smart Driving - BMW has deployed over 600 AI applications globally, with more than 200 in China, covering areas such as voice recognition and production optimization [3] - The company is collaborating with major tech firms like Alibaba and ByteDance to implement a comprehensive AI strategy in China [3] Group 4: Localized Development - BMW is focusing on localized R&D in China, with a new operating system tailored for Chinese users, enhancing user experience in key scenarios [4] - The integration of driving assistance information with lane-level navigation aims to improve clarity and decision-making for drivers [4] Group 5: Global Integration of Chinese Innovations - Innovations developed in China are being integrated into BMW's global solutions, with the largest R&D team outside Germany based in China [5] - Successful designs tailored for the Chinese market, such as the long-wheelbase BMW X1, are being introduced in other markets like India, Japan, Thailand, and Indonesia [5]

宝马新世代概念车。 企业供图 "宝马始终坚持在中国、为中国，以中国速度创新。"宝马集团董事长齐普策在2025上海车展现场再次表达了宝马 集团对中国市场的重视。 本次车展，宝马集团向中国市场展示了BMW新世代的多项首创技术。齐普策表示，BMW新世代不仅仅是一款 车，更代表宝马集团、BMW品牌和下一代宝马车型的未来——更智能、更人性化、更负责任的出行体验，拥有全 新设计语言、全新电子电气架构和高度集成的超级大脑、全新数字化体验以及全新电力驱动系统和电池技术，是 创新的集大成者。 此外，宝马集团还在加强与中国科技巨头合作，推动产品本地化，以人工智能（AI）塑造智能时代的竞争优势。 齐普策强调，宝马集团正在携手本土先锋企业，快速将突破性技术落地。凭借创新，宝马集团正在将智能驾趣提 升到一个全新高度。 BMW新世代不止于车 此次上海车展，宝马集团携三款BMW新世代概念车亮相。齐普策介绍，BMW新世代将集成宝马集团最核心的技 术，包括全新一代智能电子电气架构、BMW首创全景iDrive、宝马独创BMW驾控超级大脑（Heart of Joy）和革命 性大圆柱电池。 齐普策表示，人工智能赋能、驾驶动态、动力总成、电池技术、操 ...