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前长安汽车总裁王俊,上任东风汽车集团副总!释放什么信号?
Nan Fang Du Shi Bao· 2025-10-28 06:31
东风汽车核心高管团队再添70后猛人!前长安汽车总裁王俊,今年经历了兵装、兵工集团的履职后,最 新一站落地东风汽车集团。 今年先后任三大涉汽车业务央企核心高层 10月27日,东风汽车公众号宣布领导班子成员调整信息称,东风汽车集团有限公司召开领导班子(扩 大)会,通报了中央组织部有关决定:王俊任东风汽车集团有限公司副总经理、党委常委。相关职务任 命按有关法律规定办理。 这位前长安汽车总裁的名字,今年第三次在涉及汽车业务的大型央企官网管理团队中出现。 今年1月和7月,王俊先后被官宣任职兵装集团党组成员、副总经理以及兵工集团党组成员、副总经理。 随着这次上任东风副总经理,意味着他正式从长安系跨入东风系,成为这家国有汽车巨头核心管理层的 一员。 作为一名老长安人,王俊在长安汽车体系内任职多年,拥有深厚的工程和技术背景。他早期的工作经历 主要集中在重庆长安汽车股份有限公司,曾担任过汽车工程研究院副院长、工艺技术研究所所长等重要 技术管理岗位。这为他日后全面掌管产品和技术研发打下了坚实基础。 这一重磅人事变动,在汽车行业内引起了广泛关注,其背后释放的信号并不一般。 首先 ,这属于"央地干部交流"的深度交流。长安汽车(隶属于 ...
中国车“外卷”俄罗斯,也没能挽救销量下滑
阿尔法工场研究院· 2025-06-24 08:35
Core Viewpoint - The article discusses the significant decline in Chinese automobile exports to Russia, highlighting a 39% year-on-year drop in the first quarter of 2023, with ongoing challenges in the market despite initial gains following the withdrawal of Western brands [1][4][21]. Group 1: Market Performance - In Q1 2023, Chinese exports to Russia totaled 123,000 vehicles, a 39% decrease year-on-year, with a total export volume decline of 44% [4]. - By May 2023, cumulative sales of Chinese cars in Russia reached 155,000 units, reflecting a 31% year-on-year decline, with a further 25% drop in overall sales [4][21]. - Specific brands like Haval and Chery experienced notable declines, with Haval's sales down 24.2% and Chery's down 25% [4]. Group 2: Competitive Landscape - The Russian automotive market has been affected by increased import taxes, with tariffs rising by 80% and recovery taxes by 85%, alongside a spike in interest rates to 21% [7][21]. - The competitive environment has intensified with the return of Korean automakers and the strong presence of local brands like LADA [7][21]. Group 3: Historical Context and Market Entry - Following the withdrawal of Western brands due to geopolitical tensions, Chinese brands rapidly increased their market share in Russia from 7% in 2021 to over 50% in 2023, with projections of reaching 60% in 2024 [10][11][17]. - The initial success of Chinese brands was attributed to the lack of competition in the market vacuum created by the exit of Western companies, allowing for rapid market penetration [12][14]. Group 4: Future Challenges - The growth of Chinese brands in Russia is now facing challenges such as geopolitical tensions, inflation, and a decrease in consumer purchasing power, leading to a shrinking market [21][23]. - Supply chain issues, particularly regarding the availability of core components, pose significant challenges for local production and operational efficiency [26][28]. - The Russian government's shift in policy to protect local industries, including increased tariffs and local content requirements, adds to the operational difficulties for Chinese automakers [28][30]. Group 5: Strategic Considerations - Moving forward, Chinese automotive companies must navigate a transition from rapid growth to sustainable operations, focusing on local supply chain development, product differentiation, and brand value enhancement [30][31]. - The article emphasizes the need for Chinese brands to adapt to the local market dynamics and consumer preferences to maintain their competitive edge in Russia [31].
长安品牌组织架构调整,引力、启源设产品CEO职位!朱华荣回应“重组”:既定战略不变
Mei Ri Jing Ji Xin Wen· 2025-05-28 12:08
Group 1 - Changan Automobile appointed two new product CEOs for its brands, Ingrity and Qiyuan, to enhance sales by integrating product and marketing functions [1] - The company aims to achieve a sales target of 3 million vehicles by 2025, with specific contributions from its brands: Deep Blue and Avita are expected to contribute 500,000 and 220,000 units respectively, while the Changan brand will account for the remaining 2.28 million units [1][4] - In 2024, Changan's total sales are projected to be 2.68 million vehicles, with Ingrity contributing 1.21 million units, highlighting its critical role in meeting the overall sales target [2] Group 2 - Deep Blue and Avita, as newer brands under Changan, are under scrutiny for their profitability, with Deep Blue expected to break even at a monthly sales volume of 30,000 units, while Avita is projected to reach breakeven by 2026 [3] - Changan's total revenue is expected to reach 300 billion yuan by 2025, with a target of 1 million units in new energy vehicle sales [4] - The company is undergoing a restructuring process with Dongfeng Group, which is not expected to alter its strategic direction or brand development plans [3]