（注：头图为奥迪本次上海车展展出的经典老车，1983奥迪Sport Quattro） 在自主这几年不间断的市场攻势下，合资车企早已告别了"未来"。 出品丨虎嗅汽车组 作者丨李赓 头图丨视觉中国 早在去年4月的财报投资人沟通会上，比亚迪董事长王传福就明确指出：中国车企新能源产品加速投放将会蚕食合资品牌市场，未来3-5年，合资品牌 份额将从40%降到10%。 从实际数据的维度看，王传福的预测可谓精准。根据乘联会数据，2025年第一季度，自主车企在中国乘用车市场的份额占比，已经上涨到了62.9%的历 史新高，而合资和独资的市场份额只剩下了37.1%，较2022年底的52.7%下降了近三成。 就这，还是合资车企"节节抵抗"之后交出的成绩。从去年年底开始，越来越多的合资车企也深度参与到"价格战"中来，降价的车型数量越来越多、降 价的幅度越来越大。除了直接的产品降价，合资车企还开始争相推出"一口价"，让经销商以厂商要求的固定售价来销售车辆 （过往合资车企的车型只 有官方指导价，实际售价如何由经销商根据自身情况定价） 。 在价格和销售方式这些"补救措施"效果十分有限的前提下，合资车企在2025年初终于开始转向"最后的机会" ...

Core Viewpoint - The article discusses the significant shift in the Chinese automotive market, where domestic electric vehicle (EV) manufacturers are rapidly gaining market share at the expense of joint venture brands, which are struggling to adapt to the changing landscape [1][4]. Market Share Dynamics - BYD's chairman Wang Chuanfu predicted that the market share of joint venture brands in China would drop from 40% to 10% over the next 3-5 years due to the accelerated launch of new energy products by domestic manufacturers [1]. - As of Q1 2025, domestic automakers captured 62.9% of the passenger car market in China, while joint ventures and wholly foreign-owned brands fell to 27.1%, a significant decrease from 52.7% at the end of 2022 [4]. Competitive Strategies - Joint venture brands are increasingly engaging in price wars, with more models being discounted and fixed pricing strategies being adopted [4]. - The article highlights the challenges faced by joint venture brands in creating competitive products, as they have historically relied on accumulated technology and components [6][5]. Product Innovations - GAC Toyota's "Platinum 3X," an electric SUV equipped with advanced laser radar technology, has received over 20,000 orders shortly after its launch, indicating strong market demand [9][10]. - The introduction of the "Platinum 7," a new D-class sedan featuring similar technology, further demonstrates the shift in product offerings among joint venture brands [11]. Collaboration with Local Suppliers - Joint venture companies are increasingly open to utilizing local technology, leveraging the experience of domestic manufacturers in the EV sector while maintaining their strengths in brand value and design [18]. - The article notes that several joint ventures are now directly communicating with local suppliers, reflecting a shift in business architecture and a move towards more localized decision-making [29]. Strategic Upgrades - Nissan's strategy has evolved to focus on "in China, for China, and towards the world," with plans to invest 10 billion yuan in R&D and expand its technical center [27]. - Porsche has also announced a strategic upgrade of its R&D center in China to enhance its capabilities in electric and intelligent components [28]. Industry Trends - The article emphasizes that the competition in the EV market will intensify as joint venture brands adapt to the changing landscape, leading to increased collaboration between domestic and foreign companies [30][32]. - The establishment of new joint venture sub-brands, such as the AUDI brand under SAIC, signifies a higher level of collaboration and integration of local expertise in product development [34].