Financial Data and Key Metrics Changes - Total net revenues for Q2 2025 grew by 20% year over year to RMB 7.3 billion, driven by strong performance in core games and advertising businesses [5][23] - Games revenues increased by 60% year over year to RMB 1.6 billion, while advertising revenues rose by 20% year over year to RMB 2.4 billion [5][15] - Gross profit increased by 46% year over year to RMB 2.7 billion, with gross margin expanding to 36.5% from 29.9% in the same period last year [5][24] - GAAP net profit was RMB 218 million and adjusted net profit was RMB 561 million, reflecting a significant turnaround from losses in the prior year [6][25] Business Line Data and Key Metrics Changes - VAS (Value-Added Services) revenues grew by 11% year over year to RMB 2.8 billion, driven by live broadcasting and premium memberships [19] - Monthly paying users increased by 9% year over year to 31 million, indicating a growing willingness to pay for premium content [11] - Advertising business maintained strong growth, with a 20% year-over-year increase, reaching RMB 2.4 billion [15][41] Market Data and Key Metrics Changes - DAUs reached a new high of 109 million, up 7% year over year, while MAUs grew by 8% to 363 million [6][11] - The average daily time spent on the platform rose to 105 minutes, reflecting a focus on high-quality content [7][10] - The number of advertisers increased by over 20% year over year, indicating growing appeal to brands [17][43] Company Strategy and Development Direction - The company aims to sharpen its focus on delivering the best PUGV (Professional User Generated Video) community experience while investing in monetization initiatives for sustainable profitability [8][21] - Bilibili is committed to enhancing its content and community, believing that high-quality content and a supportive environment are essential for attracting and retaining users [9][32] - The company is actively embracing AI to enhance operational efficiency, user experience, and monetization capabilities [21][70] Management's Comments on Operating Environment and Future Outlook - Management highlighted the importance of high-quality content in a saturated video landscape, emphasizing the need for a supportive community [31][32] - The company expects continued growth in user engagement and monetization, driven by evolving content consumption trends and the financial independence of Gen Z users [12][34] - Management expressed confidence in achieving long-term value creation for stakeholders through strategic investments and operational improvements [8][21] Other Important Information - The company repurchased approximately 5.6 million Class Z ordinary shares for a total of HKD 783 million as part of its ongoing share repurchase program [26][27] - Cash and cash equivalents, time deposits, and short-term investments totaled RMB 22.3 billion (USD 3.1 billion) as of June 30, 2025 [26] Q&A Session Summary Question: What are the main drivers of DAU and MAU growth, and what opportunities arise from the Bilibili World success? - Management attributed growth to a focus on high-quality content and a welcoming community environment, noting that the record attendance at Bilibili World reflects the brand's vitality and community power [32][38] Question: What are the drivers behind the advertising business growth, and what trends are expected in the second half? - Management highlighted enhancements in ad infrastructure and efficiency, with expectations for continued growth driven by deeper integration of AI and improved ad delivery [41][48] Question: Can management share insights on the game business and upcoming titles? - Management noted the success of Sanmu's first anniversary and the introduction of new monetization tools, with plans for new game releases and a focus on user retention [56][58] Question: What are the potential areas for cost efficiency and profitability outlook? - Management expects continued improvement in gross profit margins and operating efficiency, aiming for a 10% adjusted operating margin by Q4 2025 [66][67] Question: Can management discuss AI applications on the platform? - Management detailed various AI applications, including content identification and creation tools, which are expected to enhance user engagement and advertising revenue [71][74]

Core Viewpoint - The company is expected to show significant growth in revenue and profit in Q2 2025, driven by its gaming and advertising segments, while also focusing on enhancing user engagement through new game features and AI-driven advertising solutions [4][5][6]. Group 1: Q2 2025 Performance Forecast - The company anticipates Q2 2025 revenue of 7.33 billion RMB, representing a year-over-year increase of 19.7% [4] - Revenue breakdown by segment includes: gaming at 1.61 billion RMB (yoy +60%), VAS at 2.82 billion RMB (yoy +10%), advertising at 2.42 billion RMB (yoy +19%), and e-commerce at 480 million RMB (yoy -8%) [4] - Expected gross profit for Q2 2025 is 2.68 billion RMB, with a gross margin of 36.5%, and adjusted net profit is projected at 550 million RMB, corresponding to an adjusted net profit margin of 7.5% [4] Group 2: Investor Day Highlights - The gaming segment is set to enhance user engagement with new features, such as the 3D island system for "Azur Lane" and a high-revenue card pool for "FGO," which is expected to see a 31% revenue increase in 2024 [5] - Upcoming game releases include "Dudu Face Prank," "Escape from Duckkov," and "Three Kingdoms Ncard," which aim to create a user ecosystem and improve user lifecycle and content penetration [5] - The company is also focusing on global expansion with plans to release localized versions of its core IPs in various markets [5] Group 3: AI and Advertising Innovations - The company is restructuring its recommendation algorithms and aims to complete industry-wide selection by H2 2025, with testing of end-to-end learning expected in H1 2026 [6] - AI capabilities are being integrated to enhance creative efficiency, with AI-generated titles and covers already achieving over 30% generation rates and a 14% increase in average click-through rates [6] - The advertising ROI has surpassed 75%, with deep conversion ad placements reaching over 55%, and the company aims to increase AI automated ad penetration to over 50% by the end of 2025 [6]

Investment Rating - The report maintains a "Buy" rating for Bilibili (BILI.O) [4][6] Core Insights - The company is expected to achieve revenue of 7.33 billion RMB in Q2 2025, representing a year-over-year growth of 19.7%. The revenue breakdown by business segment includes gaming at 1.61 billion RMB (yoy +60%), VAS at 2.82 billion RMB (yoy +10%), advertising at 2.42 billion RMB (yoy +19%), and e-commerce at 480 million RMB (yoy -8%) [1] - The report highlights the strengthening of advertising infrastructure through AI, including the reconstruction of recommendation algorithms and creative generation, which is expected to enhance efficiency and effectiveness in advertising [3] - The gaming segment is anticipated to see significant growth with the launch of new games and updates, which are expected to drive user engagement and monetization [2] Summary by Sections Revenue and Profit Forecast - The projected revenue for Bilibili is expected to grow from 22.53 billion RMB in 2023 to 30.24 billion RMB in 2025, with a growth rate of 12.7% in 2025 [5][10] - Adjusted net profit is forecasted to improve from a loss of 3.41 billion RMB in 2023 to a profit of 2.15 billion RMB in 2025 [5][10] Business Segment Performance - The gaming business is expected to contribute significantly to revenue, with notable titles like "FGO" and "碧蓝航线" driving user growth and revenue [2] - Advertising revenue is projected to grow due to enhanced AI capabilities, with an expected ROI achievement rate exceeding 75% in 2024 [3] Financial Metrics - The report provides a detailed financial outlook, including expected EPS growth from -11.46 RMB in 2023 to 1.91 RMB in 2025 [5][10] - The P/S ratio is projected to decrease from 3.3 in 2023 to 2.5 in 2025, indicating a potential increase in valuation attractiveness [5][10]

Core Viewpoint - Bilibili (B站) reported a strong Q1 2025 performance with a net revenue of RMB 7 billion (USD 965.1 million), reflecting a 24% year-on-year growth, driven by increased user engagement and advertising revenue [1][8] Revenue and User Engagement - The company's Q1 user daily active usage (DAU) reached 108 minutes, a historical high, indicating users are willing to spend time and money on quality content [1][2] - Paid users reached 32 million in Q1 2025, with charging revenue increasing by 200% year-on-year, highlighting a new trend in the video sector where users pay for preferred content [1][2] Advertising Revenue - Bilibili's advertising revenue grew by 20% in Q1, outpacing the industry, primarily due to a strong increase in performance-based ads, which saw growth exceeding 30% [1][8] - The growth in ads is attributed to Bilibili's core competitive advantages, including high-quality content and user value, with a focus on 26-year-old users whose disposable income is rising [1][8] Gross Margin and Profitability - The gross margin for Q1 was 36.3%, driven by stable costs associated with gaming and advertising, which accounted for over 50% of total revenue [1][10] - The company is confident in maintaining and improving gross and net profit margins in the future, with a medium to long-term target of 40-45% gross margin [10][11] Content Strategy and AI Integration - Bilibili emphasizes the importance of high-quality content, which is seen as a long-term competitive advantage, and plans to enhance its content strategy further [2][3] - The integration of AI is expected to enhance content quality and user engagement, with Bilibili being positioned as a significant player in the AI era due to its extensive data resources [4][5] Gaming Sector - The gaming segment is focused on long-term operations, with plans for new content and user retention strategies, including the introduction of new seasons and features [6][7] - Bilibili aims to expand its gaming offerings and enhance user engagement through innovative content and community interactions [6][7]