点击注册小程序 查看完整报告 特别申明： 本订阅号中所涉及的证券研究信息由光大证券研究所编写，仅面向光大证券专业投资者客户，用作新媒体形势下研究 信息和研究观点的沟通交流。非光大证券专业投资者客户，请勿订阅、接收或使用本订阅号中的任何信息。本订阅号 难以设置访问权限，若给您造成不便，敬请谅解。光大证券研究所不会因关注、收到或阅读本订阅号推送内容而视相 关人员为光大证券的客户。 报告摘要 2Q25业绩前瞻： 1）我们预计公司2Q25营收为73.3亿元人民币（yoy+19.7%），分业务来看，预计游戏\VAS\广告\电商四大业务 收入分别为16.1亿元（yoy+60%）、28.2亿元（yoy+10%）、24.2亿元（yoy+19%）、4.8亿元（yoy-8%）。2） 我们预计2Q25实现毛利润26.8亿元，对应毛利率36.5%；预计实现经调整净利润5.5亿元，对应经调整净利润率 7.5%。 2025年7月11日，公司召开投资者日，要点如下： 游戏业务更新： 1）碧蓝航线：迎来第八周年庆典，25年Q3将上线3D岛屿系统，提升沉浸感，预计将拉动活跃用户与商业化增 长。2）FGO：2024年收入逆势增长31%，创近年新 ...

2025 年 7 月 22 日 公司研究 AI 强化广告基建能力，关注储备游戏释放进展 ——哔哩哔哩（BILI.O）2Q25 业绩前瞻 要点 2Q25 业绩前瞻：1）我们预计公司 2Q25 营收为 73.3 亿元人民币（yoy+19.7%）， 分业务来看，预计游戏\VAS\广告\电商四大业务收入分别为 16.1 亿元 （yoy+60%）、28.2 亿元（yoy+10%）、24.2 亿元（yoy+19%）、4.8 亿元（yoy-8%）。 2）我们预计 2Q25 实现毛利润 26.8 亿元，对应毛利率 36.5%；预计实现经调整 净利润 5.5 亿元，对应经调整净利润率 7.5%。 2025 年 7 月 11 日，公司召开投资者日，要点如下： 游戏业务更新：1）碧蓝航线：迎来第八周年庆典，25 年 Q3 将上线 3D 岛屿系 统，提升沉浸感，预计将拉动活跃用户与商业化增长。2）FGO：2024 年收入逆 势增长 31%，创近年新高。25Q3 将上线高营收预期卡池，并举办大型嘉年华。 3）三谋：周年庆 DAU 达到 25 年新高，布局 PC 端与小程序版本；26 年计划上 线 Steam 与网页版，迈向多平台、重度 ...

Group 1: JD Logistics - The company is expected to meet its Q2 performance expectations, with revenue continuing to show double-digit growth and profit increasing in the single digits year-on-year [1] - JD Logistics will provide full-time delivery services for the group's food delivery segment, settling at cost price, which will have limited short-term profit impact but aims for long-term synergy [1] - The target price is set at HKD 18.50, indicating a potential upside of 40.4% from the closing price of HKD 13.18, maintaining a "Buy" rating [1] Group 2: Bilibili - The focus is on enhancing advertising commercialization efficiency and long-term operation of core game IPs [2] - The company aims to strengthen its infrastructure capabilities, leveraging AI to reconstruct recommendation algorithms and improve advertising efficiency across multiple screens and scenarios [2] - The gaming segment is concentrating on long-term operations of core IPs, with new game launches expected to target niche markets and younger demographics [2] Group 3: Battery Industry - In the first half of 2025, China's power battery production and sales were robust, with a total installed capacity of 299.6 GWh, representing a year-on-year increase of 47.3% [4] - Exports of batteries showed a significant year-on-year increase of 56.8%, totaling 127.3 GWh, which accounted for 19.3% of total sales [4] - The overseas market for Chinese battery companies is expanding, with a market share of 43% among the top ten companies, an increase of 7 percentage points year-on-year [5] Group 4: Economic Data - Upcoming economic data releases include the Consumer Price Index (CPI) for June, with expectations of a month-on-month increase of 0.10% and a year-on-year increase of 2.40% [6] - The Industrial Producer Price Index for June is expected to show a year-on-year increase of 0.10% [6] - Retail sales for June are anticipated to decline by 0.90% month-on-month [6]

交银国际研究 消息快报 互联网 2025 年 7 月 14 日 哔哩哔哩 (BILI US) 2025 投资者日：聚焦广告商业化效率提升及核心游戏 IP 长线运营 赵丽, CFA zhao.li@bocomgroup.com (86) 10 8393 5332 谷馨瑜, CPA connie.gu@bocomgroup.com (86) 10 8393 5330 孙梦琪 mengqi.sun@bocomgroup.com (86) 10 8393 5333 蔡涵 hanna.cai@bocomgroup.com (86) 10 8393 5334 此报告最后部分的分析师披露、商业关系披露和免责声明为报告的一部分，必须阅读。 下载本公司之研究报告，可从彭博信息：BOCM 或 https://research.bocomgroup.com 哔哩哔哩 7 月 11 日举办 2025 年投资者论坛，管理层分享最新业务进展及 未来战略，重申社区定位及优质中长视频内容导向，商业化方面，坚持以 C 端为主+B 端为辅的变现模式，在持续拓展广告天花板的同时，进一步探 索多样化 C 端变现模式。 广告坚持一横一纵战略，深度挖掘 ...

Core Viewpoint - The article discusses the decline of the "second dimension emperor," specifically the game "Million Arthur," which was once a pioneer in the mobile game market but has struggled to maintain relevance in the face of competition and internal challenges [1][2][3]. Group 1: Historical Context and Initial Success - "Million Arthur" was initially successful, generating 300 million in revenue within two weeks of its launch, significantly impacting the domestic gaming market and stock prices [2][3]. - The game experienced rapid decline, with the Japanese version shutting down a year after the Chinese version launched, which eventually also ceased operations in 2016 [3][5]. Group 2: Series of Releases and Decline - The IP saw the release of three additional titles, but none managed to sustain the same level of success, with the latest iterations failing to last even a year [5][7]. - By 2020, the IP was considered to have run its course, with all titles under the "Million Arthur" brand having been discontinued [5][8]. Group 3: Recent Developments and Challenges - A new title, "Million Arthur: Ring," was announced and received a license for the Chinese market, generating initial excitement among fans [8][10]. - However, the game faced significant challenges, including a lack of content updates and a rapid decline in player engagement, leading to its announcement of shutdown in August 2025 [10][11]. Group 4: Internal Issues and Future Uncertainty - The game's poor performance may be linked to recent anti-corruption measures taken by Perfect World, which affected the development team responsible for "Million Arthur: Ring" [13][15]. - The future of the IP remains uncertain, with indications that it may be deprioritized as the company focuses on more successful projects [16].

Core Viewpoint - 华夏基金 has launched the "Investment Satisfaction Evaluation Model" and the "Red Rocket LetfGo" service, aiming to enhance asset allocation for investors in a complex market environment [1][2] Group 1: Investment Strategy and Product Development - The company emphasizes the importance of asset allocation as a bridge between high-quality industry development and investor satisfaction, offering a diverse range of products to facilitate low-cost cross-asset and cross-cycle portfolio construction [1] - The "Red Rocket LetfGo" service transforms the company's asset allocation capabilities into easily accessible and understandable solutions for investors [1] - The ETF market has seen significant growth, surpassing 4 trillion yuan in total scale and entering the "thousand product era," which supports robust asset allocation [1] Group 2: User Experience and Service Enhancement - The upgraded "Red Rocket 2.0" version includes web services and new features like "LetfGo" and "Industry Data," focusing on broader coverage, deeper data, and better allocation to enhance investor satisfaction [1] - "LetfGo" is designed as a "new toy" for users to manage assets effectively, featuring three main functionalities: multi-asset centralized management, historical backtesting, and strategy templates [2] - The continuous evolution of the "Red Rocket" service aims to establish it as a reliable partner for investors, reinforcing its mission to make index investment accessible to everyone [2]

伴随中国资本市场的快速发展，我国公募基金行业迎来高质量发展的里程碑之年。 面向绘就行业高质量发展蓝图，增强投资者获得感的新征程，华夏基金于6月28日在京举办"2025 • 一年一度指数大会"，推出业内首创的"投资获得感评价模型"，并 重磅发布"红色火箭LetfGo"。 华夏基金总经理李一梅在开场致辞中表示，以客户为中心，是华夏基金刻入企业基因的承诺。面对高质量发展的时代考验，李一梅强调："衡量高质量发展的黄金标 准是投资者获得的真实收益，是穿越市场波动时的从容心态，是每一次服务中感受到的专业与温度，也就是投资者的获得感。"为切实提升投资者的获得感，华夏基 金设立投资者回报研究中心，并通过深入的客户调研和海量的交易数据分析，构建了业内首个"投资获得感评价模型"。 李一梅强调，公募基金已经迈入资产配置时代，面对充满变数的投资市场和超万只的投资产品，华夏基金认为资产配置是连接行业高质量发展与投资者获得感的坚 实桥梁，并用"乐高思维"塑造多资产全能平台，创设丰富多样的产品，为普通投资者实现低成本地构建跨资产、跨周期组合创造条件。同时，秉承"用尽全力让投资 者毫不费力"的理念，华夏基金一站式指数服务平台——红色火箭推出 ...

Group 1 - The core viewpoint of the articles is that Huaxia Fund has launched an innovative "Investment Satisfaction Evaluation Model" to enhance investor satisfaction and adapt to the evolving asset allocation era [2][3] - Huaxia Fund emphasizes the importance of real returns for investors as a standard for high-quality development, aiming to create a seamless investment experience through professional services and diverse product offerings [2] - The company has established an Investor Return Research Center to analyze customer feedback and trading data, which supports the development of the "Investment Satisfaction Evaluation Model" [2] Group 2 - The ETF market in China has reached a significant milestone, surpassing 4 trillion yuan in total scale and entering the "thousand product era," indicating rapid growth and providing strong support for asset allocation [4] - Huaxia Fund has upgraded its "Red Rocket 2.0" platform, which includes new services like "LetfGo" and "Industry Data," focusing on improved user experience and practical asset allocation features [4] - Dr. Chen Peng, a senior strategic advisor, highlighted that long-term returns for fund investors primarily come from market returns (Beta), and diversification is the only "free lunch" in investing, while also introducing the concept of "Gamma" to address behavioral inefficiencies [4]

Group 1 - The core viewpoint of the articles highlights the rapid development and high-quality growth of China's public fund industry, with total assets exceeding 33 trillion yuan, reflecting the increasing demand for wealth management among residents and the effectiveness of capital market reforms [1][3][6] - The launch of the "Investment Satisfaction Evaluation Model" by Huaxia Fund aims to enhance investor satisfaction and is based on extensive research, including over 70,000 customer questionnaires and 100,000 community comments [3][4] - Huaxia Fund emphasizes the importance of asset allocation in connecting high-quality industry development with investor satisfaction, introducing a multi-asset platform and the "LetfGo" service to facilitate low-cost investment solutions for ordinary investors [2][4] Group 2 - The ETF market in China has also seen significant growth, surpassing 4 trillion yuan in total assets, with the number of products entering the "thousand" era, providing strong support for asset allocation [4][6] - Huaxia Fund's "Red Rocket 2.0" service upgrade focuses on broader coverage, deeper data, and better asset allocation, aiming to enhance the investment experience for users [4][6] - The company is committed to providing comprehensive wealth management solutions and enhancing investor satisfaction through innovative service upgrades and professional responsibility [6][7]

伴随中国资本市场的快速发展，我国公募基金行业迎来高质量发展的里程碑之年。公募基金总规模年内再创新高，突破33万亿元。行业规 模节节攀升的背后，一方面反映出居民财富管理需求持续增长，公募基金凭借专业管理、透明运作等优势，成为居民财富配置的重要渠 道；另一方面亦体现出资本市场改革发展成效显现，市场生态持续优化，公募行业成为资管行业的中坚力量。面向绘就行业高质量发展蓝 图，增强投资者获得感的新征程，华 夏基金于6月28日 在京举办 " 2025 • 一年一度指数大会 " ，推出业内首创的 " 投资获得感评价模 型 " ，并重磅 发布"红色火箭LetfGo" 。 华夏基金总经理李一梅在开场致辞中表示，以客户为中心，是华夏基金刻入企业基因的承诺。面对高质量发展的时代考验，李一梅强 调，"衡量高质量发展的黄金标准是投资者获得的真实收益，是穿越市场波动时的从容心态，是每一次服务中感受到的专业与温度，也就是 投资者的获得感"。为切实提升投资者的获得感，华夏基金设立投资者回报研究中心，并通过深入的客户调研和海量的交易数据分析，构建 了业内首个"投资获得感评价模型"。 李一梅强调公募基金已经迈入资产配置时代，面对充满变数的投资市 ...