近期，梅赛德斯-奔驰旗下多款核心车型迎来焕新升级，包括长轴距C级车、长轴距与标准轴距E级车、S级轿车及GLB、长轴距GLC、GLS SUV。在行业竞 争加剧、用户需求迭代的关键节点，这场覆盖轿车与SUV的升级行动，不仅是奔驰产品力的集中强化，更彰显了其在本土化深耕中的战略定力，成为解读行 业发展趋势的重要样本。 奔驰此次升级跳出"配置堆砌"的传统思路，以"精准补位+价值提升"为核心逻辑，实现全场景需求覆盖。各车型的升级举措既保留品牌豪华基因，又深度贴 合中国用户用车习惯，形成差异化竞争优势。 长轴距C级车 标准轴距E级车 精准锚定需求，打造差异化优势 作为中型豪华轿车的走量担当，长轴距C级车全系换装M2542.0T发动机，同时将360°智能泊车、前排座椅加热等高频实用配置纳入标配，整体价值提升达 4.5万元。更值得关注的是，其搭载高通8295芯片与第三代MBUX系统，并可通过OTA升级持续优化智能体验，满足用户对智能出行的高阶需求。 E级车家族产品实力全面进阶，长轴距版本新增E260L经典版，E260L轿车及以上车型标配导航辅助驾驶与自动防眩目后视镜；E300L豪华型及以上车型实现 前后排座椅加热通风全覆盖， ...

本次焕新升级的一大显著变化是产品选择的极大丰富，梅赛德斯-奔驰针对不同消费群体的需求差异，在各主力车系中新增多款特色车型，形成 覆盖更广泛价格区间与使用场景的产品矩阵。 在轿车阵营中，长轴距C级车新增C 260 L运动轿车特别版，以专属内饰配置满足注重个性化体验的消费者；长轴距E级车序列新增E 260 L经典 版，在延续原E 260 L车型经典配置的基础上优化价格门槛以及产品配置，为用户提供高性价比选择；旗舰级的S级轿车则新增S 400 L特别版及S 400 L商务特别版两款车型，将豪华旗舰的准入门槛进一步下探，让更多消费者有机会接触到奔驰顶级轿车的产品实力。 SUV家族的产品布局同样精准。GLB SUV推出GLB 220典藏版，凭借MANUFAKTUR哑光山灰色车漆、AMG轮毂等运动化配置强化产品个性； 长轴距GLC SUV新增GLC 260 L 4MATIC经典版，成为该车系全新入门版本，进一步丰富客户选择；作为大型SUV旗舰的GLS SUV则通过配置梯度优 化，在保持越野性能与豪华质感的同时，提升了不同配置版本的区分度。 价格体系方面，此次升级车型的厂商建议零售价覆盖31.19万元至139.82万元区间 ...

早在 2017 年，奔驰以前瞻视野布局智能辅助驾驶领域，成为首个投资 Momenta 的国际车企，助 力其成长为智能驾驶领域头部企业。 作为全球汽车行业引领者，奔驰深耕中国市场，不仅着眼于当下，还有更长远的前瞻视角，在以"奔 驰标准"不断升级自研能力的同时，不断扩展"中国朋友圈"，加速为中国用户带来更多超越期待的产 品和服务，引领汽车产业的科技创新转型。 如今，这一颇具"先见之明"的投资，正在收获回报。今年 11 月正式上市的全新奔驰纯电 CLA ，搭 载了双方合作研发的城区及高速领航辅助驾驶，能力达到行业领先水平。同时，奔驰与 Momenta 携手积极走向全球，引领自动驾驶技术的迭代发展。 12 月 9 日，奔驰与 Momenta 宣布，双方将基于新一代梅赛德斯 - 奔驰 S 级轿车提供 L4 级自 动驾驶出租车服务。该服务将率先在阿布扎比完成初步测试，未来将其拓展至更多市场。 首批梅赛德斯 - 奔驰 S 级轿车将作为测试车在阿布扎比开展路测，未来自动驾驶出租车车队将由当 地合作伙伴 Lumo 负责运营。 Lumo 是科技公司 K2 旗下的出行运营商，已获得在阿联酋运营自动 驾驶车辆的许可，并将率先在阿布扎 ...

Core Theme - The 23rd Guangzhou International Auto Show features Mercedes-Benz showcasing a blend of innovation and classic luxury under the theme "Oil and Electricity Coexist, Intelligence in Oil and Electricity" [1] Group 1: Concept Cars - The Mercedes-AMG GT XX concept car makes its debut in China, built on the AMG.EA platform, featuring three axial flux motors with a peak power exceeding 1000 kW (approximately 1360 horsepower) and a high-performance battery energy density of 300 Wh/kg [2] - The AMG GT XX set 25 world records, including a 24-hour distance of 5479 km, surpassing the previous record by 1518 km [2] - The Vision Iconic concept car combines classic design with digital technology, featuring a new shield-shaped grille and Art Deco interior design [2][3] Group 2: New Model Launches - Multiple core models are being launched at the auto show, including the C 260 L Sport Sedan Special Edition, which features a 2.0T engine and a 48V ISG intelligent motor [4] - The E-Class long-wheelbase model introduces the E 260 L Classic Edition, with standard navigation assistance and heated front seats across various models [4] - The S-Class adds the S 400 L Special Edition, equipped with navigation assistance and AIRMATIC air suspension across the lineup [4] Group 3: SUV and Other Models - The GLB SUV series introduces the more sporty and well-equipped GLB 220 Classic Edition, while the GLC SUV series adds the GLC 260 L 4MATIC Classic Edition [5] - The GLS SUV lineup now features standard intelligent navigation assistance Pro and additional comfort features in higher trims [5] Group 4: Brand Experience - Mercedes-Benz collaborates with McDonald's to showcase the new all-electric CLA with unique designs, engaging in a city party event in Guangzhou [6] - The company participates as a strategic partner in the "1000 Miglia Experience CHINA," displaying iconic models such as the classic "Tiger Head" (W140) and various AMG models [6]

Core Insights - Mercedes-Benz showcased multiple upgraded core models at the 2025 Guangzhou International Auto Show, including long-wheelbase C-Class, E-Class, S-Class sedans, and various SUVs, enhancing user choices and meeting the demand for intelligent and high-quality travel in China [1] Group 1: C-Class Updates - The long-wheelbase C-Class received configuration upgrades valued at approximately 45,000 yuan, featuring the new M254 2.0T engine for improved power response and driving smoothness [3] - Standard features now include heated front seats and a smart parking system with a 360° camera, enhancing convenience for winter and urban driving [3] - The C 260 L models come equipped with navigation assist, keyless entry, digital smartphone key, and Burmester® 3D surround sound system, with the special edition adding memory function seats and ventilated front seats [5] Group 2: E-Class Enhancements - The E-Class family has seen significant upgrades, with the introduction of the E 260 L classic version and standard features like navigation assist and heated front seats across the lineup [7] - Higher-end models like the E 300 L now include additional comfort features such as seat ventilation and a digital key, while the long-wheelbase version emphasizes rear-seat comfort with a 60.76% increase in wheelbase [7] - All E-Class models are equipped with the third-generation MBUX system, leveraging the Qualcomm 8295 chip and 5G communication for enhanced connectivity [7] Group 3: S-Class Features - The S-Class now includes standard navigation assist, air suspension, and electric doors, with the introduction of the S 400 L Business Special Edition [8] - Higher models feature ambient lighting and Burmester® 3D surround sound, with the air suspension system automatically adjusting based on road conditions for improved stability [8] - The seating system is designed to alleviate long-distance fatigue through dynamic adjustments [8] Group 4: SUV Upgrades - The GLB SUV introduces the GLB 220 Heritage Edition, featuring exclusive paint and components, along with standard heated front seats and ambient lighting [8] - The long-wheelbase GLC SUV adds the GLC 260 L 4MATIC classic version, with navigation assist and heated front seats as standard [10] - The GLS SUV now includes smart navigation assist and enhanced seating features, designed for both on-road comfort and off-road performance [10]

Core Insights - Mercedes-Benz announced the upgrade of multiple core models during the 2025 Guangzhou International Auto Show, including long-wheelbase C-Class, E-Class, S-Class, and various SUVs, enhancing user choice and meeting demands for intelligence and comfort in China [1][14] Model Upgrades - The long-wheelbase C-Class features the M254 2.0T engine, improved configurations including heated front seats, a 360° camera parking system, and advanced navigation assistance, along with the new C 260 L Sport Sedan special edition [5][7] - The E-Class family has expanded with the addition of the E 260 L Classic version, offering enhanced smart and comfort features, including navigation assistance and heated seats across various models [7][9] - The S-Class now includes standard navigation assistance, air suspension, and the new S 400 L Business Special Edition, focusing on comfort and stability during long journeys [9][12] - The SUV lineup sees the introduction of the GLB 220 Heritage Edition and the GLC 260 L 4MATIC Classic version, both equipped with advanced features like smart parking and heated front seats [11][12][14] Strategic Focus - Mercedes-Benz emphasizes its "dual power" strategy, ensuring that safety and quality are consistent across different drive types, while also integrating smart technology as standard across its models [3][14] - The upgrades aim to respond to the evolving mobility needs of Chinese customers, enhancing product competitiveness through improved intelligent and comfort configurations [14]

Core Viewpoint - The adjustment of the consumption tax policy for ultra-luxury cars in China, lowering the threshold from 1.3 million yuan to 900,000 yuan, is expected to significantly impact the market dynamics and pricing strategies of luxury car manufacturers [1][4]. Group 1: Market Reaction - Prior to the policy implementation, there was a surge in demand for ultra-luxury cars, with some dealerships reporting sales up to three times their usual volume [1]. - After the new tax regulation took effect, customer traffic in dealerships quickly returned to normal levels, indicating a short-lived buying frenzy [1]. Group 2: Tax Implications - The new consumption tax threshold means that only vehicles priced above 1.017 million yuan (including VAT) will incur the tax, affecting the pricing of many popular luxury models [2]. - The adjustment is expected to increase the purchase costs of several high-end models, with price increases ranging from 100,000 to 150,000 yuan for various vehicles [3]. Group 3: Market Structure Changes - The policy change reflects a significant shift in the automotive market, as the previous tax threshold no longer aligns with current vehicle pricing trends [4]. - The new tax structure aims to create a more equitable competitive environment between traditional fuel vehicles and new energy vehicles, while also benefiting the second-hand luxury car market by exempting it from the consumption tax [4]. Group 4: Company Strategies - In response to the tax changes, some car manufacturers have introduced "safety net" policies to mitigate the impact on consumers, such as covering the additional tax costs for purchases made within a specific timeframe [5]. - These strategies highlight the competitive pressures within the ultra-luxury car market and the need for companies to adapt quickly to regulatory changes [5].