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微软9000人大裁员:资本黑洞与3A危机
Hu Xiu· 2025-07-11 03:21
裁员裁员,裁的是谁? 在这场裁员风波中,备受关注的自然是微软下属的各种工作室。 开发《盗贼之海》的工作室RARE团队裁减数十人,于2019年宣布的计划游戏《Everwild(永恒荒野)》被 取消。 与《使命召唤》系列相关联的多个工作室如Infinity Ward 、Treyarch 、Sledgehammer 等工作室被缩减。 《光环(Halo)》的开发工作室Halo Studios,《极限竞速》的开发工作室Turn 10 Studios均被确认有不等规 模的裁员。 在一系列游戏工作室中,受影响最大的无疑是微软的得力干将The Initiative。其成员包括了前水晶动力工作 室大佬Darrell Gallagher,前顽皮狗设计师Robert Ryan、《战神》制作人Brian Westergaard、《荒野大镖客: 救赎2》编剧Christian Cantamessa、《战神》的3名卡设计师Ian Miller、Ray Yeomans和Kai Zheng、《Apex英 雄》的高级设计师Sean Slayback。 7月2日,微软以邮件确认再度裁员约九千人。此次裁员波及了Xbox及去年以687亿美元现金收购 ...
微软打算不做游戏机了,但“Xbox”会越来越多
Hu Xiu· 2025-07-06 11:24
本文来自微信公众号:爱范儿 (ID:ifanr),作者:苏伟鸿,题图来自:视觉中国 最近的游戏市场可以说相当热闹:Switch 2发售引发热烈讨论,索尼也直播官宣了几款新游戏,并确认了PS6正在开发。 同为御三家之一的微软也不甘人后,这个月也带来了久违的新硬件:ROG Xbox Ally和Meta Quest 3S Xbox Edition,分别是Xbox从未涉足的游戏掌 机和VR头显形态。 至于微软自己,也已经官宣了正在打造Xbox的次世代主机,和AMD深度合作,不只有传统的游戏主机,还有掌机、PC、云服务以及配件,并且 不会和Xbox游戏商店单独绑定。 根据此前的爆料,即将到来的次世代Xbox主机,很可能将是微软推出的最后一款主机产品。 难道微软"砍刀部"的手终于伸向了Xbox这个经典的游戏机品牌? 其实不然,Xbox会继续存在,但将不再和微软这家公司深度绑定,成为一种品牌和服务。 也就是说,以后"Xbox"将走"Windows"的老路,微软负责提供软件和游戏库,具体的产品形态就交给OEM厂商自己设计完成。 这样的转型,发生在Xbox部门运营情况江河日下的处境。 2024年堪称Xbox历史上最惨淡的一年, ...
This is an Xbox-branded Meta Quest 3S, which you can buy today in the US and UK.
The Verge· 2025-06-24 13:00
Meta and Microsoft have teamed up to unveil a new Quest 3S Xbox edition that you strap to your head to play Xbox games. Available today for $399, this custom Meta Quest 3S has the Xbox green and carbon black styling of Microsoft consoles in the form of a VR headset. It even comes bundled with an Xbox controller that has the same custom look and matching Touch Plus controllers.I especially like the attention to detail on these controllers and that little Xbox logo on the side of the headset. Beyond the color ...
GameStop Spent Over Half a Billion Dollars Buying Bitcoin. Here's What That Could Mean for the Struggling Stock
The Motley Fool· 2025-06-18 08:35
GameStop hopes its new Bitcoin purchase will bring it success like that of Strategy, which is up over 150% over the past year. GameStop (GME -1.42%), the subject of a meme stock craze several years ago, is making some big moves. The embattled video game retailer has raised a tremendous amount of money and begun acquiring Bitcoin. It recently announced purchases made between May 3 and June 10 totaling 4,710 Bitcoins, at a cost of over $500 million. GameStop has declined nearly 30% since the start of 2025. Th ...
Can Microsoft Sustain Gaming Momentum With AI and New Devices?
ZACKS· 2025-06-11 16:01
Key Takeaways MSFT gaming revenues rose 5% in Q3 FY25, with Xbox content and services revenues up 8% year over year. Cloud gaming hit 150M hours played as MSFT added LG TV support and launched AI tools like Copilot and Muse. Two Xbox handhelds co-developed with Asus will launch in select markets during the 2025 holiday season.Microsoft’s (MSFT) gaming business is showing impressive growth so far, driven by strong gaming content, more AI integration and new hardware. In the third quarter of fiscal 2025, ga ...
微软全面转向数字订阅模式引争议:Xbox新作取消实体光盘
Huan Qiu Wang· 2025-06-10 08:30
游戏零售商VGP率先表态,明确拒绝销售此类"仅含激活码"的"豪华版"游戏。VGP负责人指出:"玩家购买实体版的核心诉求是拥有可触摸的载体,而非一 张印着代码的纸片。微软的做法违背了行业惯例。"社交媒体上,也有大量Xbox玩家发起"还我光盘"话题讨论。 行业分析师指出,微软此举旨在降低实体光盘的印刷、仓储与物流成本,同时推动Xbox Game Pass订阅服务增长。数据显示,微软游戏部门2024年数字订阅 收入同比增长35%,而实体游戏销售占比已不足15%。 【环球网科技综合报道】6月10日消息,据外媒近日披露,微软正加速淘汰实体游戏光盘,旗下Xbox Series S|X平台新作将全面推行数字激活码模式,彻底 摒弃传统实体载体。此举虽被指大幅降低发行与物流成本,却引发玩家对实体收藏价值消逝及二手交易渠道断裂的强烈不满,游戏零售商与玩家群体接连发 声抗议。 在近期发布的多款3A级游戏中,微软Xbox平台的"去实体化"策略尤为显著。例如,热门动作游戏《忍者龙剑传 4》与科幻RPG《天外世界 2》的PS5版本均 提供实体光盘,而Xbox Series S|X版本仅附赠数字激活码。玩家需通过Xbox商店兑换后下载游戏 ...
ROG Xbox Ally, the Xbox Handheld is Real and I Played It
CNET· 2025-06-09 01:31
I'm here at the Xbox Games Showcase at Summer GameFest in Los Angeles. And we just watched a 2-hour live stream of new trailers and game announcements. But one of the most exciting was the long rumored Xbox handheld.Two devices called the Xbox Ally and the Xbox Ally X. And I just went hands-on with them. Here's everything you need to know.The Asus ROG Xbox Ally is a dedicated gaming handheld that runs Windows 11. You'll be able to navigate through a full screen Xbox experience, combining your gaming library ...
计算机行业点评报告:微软(MSFT.O):Copilot渗透率突破临界点,生成式AI重塑企业级云服务生态壁垒
Huaxin Securities· 2025-05-28 15:34
Investment Rating - The investment rating for Microsoft (MSFT.O) is "Buy" [11] Core Insights - The report highlights significant growth in Microsoft's productivity and business segment, driven by AI technology, with a revenue of $29.94 billion, a year-on-year increase of 10% [4][6] - Copilot's penetration rate has reached 35%, contributing to a 9% increase in average revenue per user (ARPU) for enterprise users [4][6] - Microsoft's total revenue for Q3 FY2025 was $70.066 billion, a 13% year-on-year growth, exceeding market expectations [4][5] - The intelligent cloud segment saw a revenue increase of 21%, with Azure and other cloud services growing by 33% [5] - The personal computing segment reported a revenue of $13.37 billion, a 6% increase, with Xbox content and services revenue growing by 8% [7] Summary by Sections Financial Performance - Microsoft reported Q3 FY2025 revenue of $70.066 billion, up 13% year-on-year, and net profit of $25.824 billion, up 18% [4] - The adjusted earnings per share (EPS) was $3.46, surpassing analyst expectations of $3.21 [4] - The company's market capitalization reached $3.16 trillion following a 7.63% increase in stock price [4] Business Segments - **Intelligent Cloud**: Revenue of $26 billion, a 21% increase, with Azure experiencing a 33% growth due to AI demand [5] - **Productivity and Business**: Revenue of $29.94 billion, a 10% increase, with significant growth in Microsoft 365 subscriptions and Teams daily active users [6] - **Personal Computing**: Revenue of $13.37 billion, a 6% increase, driven by a 45% surge in PC Game Pass revenue [7] Future Outlook - The report suggests focusing on AI technology iterations and industry applications, particularly in cloud computing and hybrid cloud demand [8]
广州将大力扶持游戏电竞产业发展;《异人之下》开启新一轮测试招募丨游戏早参
Mei Ri Jing Ji Xin Wen· 2025-05-26 22:00
每经记者|张梓桐 每经实习编辑|余婷婷 |2025年5月27日 星期二| NO.3 腾讯魔方工作室《异人之下》开启新一轮测试招募 5月26日消息,腾讯旗下魔方工作室研发的漫改动作游戏《异人之下》近日正式宣布启动"百相测试"招 募。此次测试将覆盖PC(个人电脑)端与移动端平台,并支持双端数据互通。作为改编自热门国漫 《一人之下》的IP(知识产权)作品,该游戏凭借原作的高人气及腾讯的研发实力,自公布以来便备受 市场期待。 点评:作为腾讯2024年重点IP储备之一,《异人之下》若测试反馈良好,则有望填补其动作类手游的市 场空白,增强投资者对腾讯游戏板块复苏的信心。尤其在今年国内游戏版号常态化背景下,新游表现将 成为股价催化因素之一。 免责声明:本文内容与数据仅供参考,不构成投资建议,使用前请核实。据此操作,风险自 担。 点评:在传统商贸业增长乏力的背景下,游戏电竞产业高达1400亿元的营收规模及其对年轻人口的集聚 效应,使其成为区域经济转型的关键抓手。对于资本市场而言,这既意味着新的价值发现机会,也预示 着行业分化将进一步加剧——拥有技术沉淀和本土资源优势的企业,或将成为这轮政策红利的最大赢 家。 NO.2 微软X ...
微软计划裁员3%,掉队的Xbox能否抵御索尼任天堂冲击
2 1 Shi Ji Jing Ji Bao Dao· 2025-05-15 08:04
南方财经全媒体记者 吴立洋 上海报道 近日,微软宣布将裁员3%,涉及所有级别、所有部门、所有办公地点,这也意味着包含Xbox、 Microsoft Store两大平台和Bethesda、InfinityWard、Ninja Theory、动视暴雪等微软系游戏开发商和工作 室同样面临裁员风险。 根据微软近期发布的2025财年第三季度(2025年1-3月)财报,在游戏营收同比增长5%,PlayStation与 Xbox商店的预购与预安装数量均创新高的背景下,微软游戏部门依旧面临进一步将本增效的裁员压 力。 其中的原因也不难理解,财报显示,上季度的业绩增长主要得益于《使命召唤》、《我的世界》等重点 产品的强劲表现,换言之,相对边缘的开发部门,或许会成为微软集中力量于重点产品的牺牲品;此 外,上季度微软Xbox游戏硬件的营收同比下滑6%,虽然索尼的PS5及任天堂Switch近期均出现销量下 滑,但随着Switch2即将上市,以及在与PS5对抗中本就处于劣势,XBOX下一代机型遥遥无期,微软的 主机业务或将在今后面临更大的经营压力。 多轮裁员 值得注意的是,2023年至2024年,微软就曾对旗下游戏部门进行过多次裁员和 ...