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Why Microsoft's $80B Xbox Bet Backfired | WSJ What Went Wrong
The Wall Street Journal· 2026-07-16 18:02
For years, Microsoft's Xbox struggled to keep pace with Sony's PlayStation and Nintendo. So, it bet its future on a different model, a subscription service called Game Pass. >> We're looking at the massive success of Netflix in television.And they thought subscription was the future, and they could do it for video games. Microsoft spent more than $80 billion to acquire game studios and bring major franchises like Call of Duty and Fallout onto Game Pass. It was one of the biggest bets in gaming history.But n ...