Core Viewpoint - The article discusses the ongoing public dispute between Luo Yonghao and Hua Shan, highlighting the implications for the public relations industry in China, particularly regarding the reputation of Hua Yu Hua Marketing Consulting Co., Ltd. [3][5] Group 1: Background of the Dispute - The conflict began when Hua Shan commented on a salary increase for Xibei employees, which Luo Yonghao perceived as a misrepresentation of the situation, leading to a public confrontation [3][4] - Luo Yonghao's initial response included a threat to release a recording if Hua Shan did not clarify his statements, which generated significant online discussion and speculation [4][5] Group 2: Financial Implications - Hua Yu Hua has been a long-term consultant for Xibei, reportedly earning over 60 million yuan in consulting fees since 2013, with a goal to earn 100 million yuan in the next decade [5] - The high consulting fees and the nature of their public relations strategies have drawn criticism from Luo Yonghao, who labeled the firm as "brand assassins" for their approach [5] Group 3: Industry Impact - The dispute has raised questions about the effectiveness and ethics of public relations practices in China, particularly in how firms manage their reputations and client relationships [3][5] - Luo Yonghao's comments suggest that the future of Hua Yu Hua in the public relations sector may be jeopardized if they do not address the current controversy effectively [3][5]

Core Viewpoint - The ongoing conflict between Luo Yonghao and Hua Shan highlights the tensions within the Chinese marketing and public relations industry, particularly regarding accountability and public statements made by industry leaders [1][4]. Group 1: Incident Overview - Luo Yonghao issued an ultimatum to Hua Shan, demanding a public apology by 6 PM on November 26, failing which he threatened to release recorded conversations [1][4]. - The dispute originated from Hua Shan's comments on a salary increase for employees at Xibei, which Luo Yonghao found misleading and provocative [1][4]. - As of November 27, Hua Shan had not apologized, and Luo Yonghao confirmed he had not received any private apology [4]. Group 2: Background of the Parties Involved - Hua Shan is the founder of Hua Yu Hua, a marketing consulting firm known for its "super symbol" theory, which has been influential in the branding and marketing sector [10][11]. - The firm has worked with notable clients such as Xibei, Haidilao, and others, creating memorable marketing campaigns [11][13]. - Luo Yonghao and Hua Shan have a history of conflict, including a previous incident in September regarding Xibei, which ended with a private apology from Hua Shan [10][11]. Group 3: Industry Implications - The incident reflects broader issues in the marketing industry, such as the reliance on established firms for branding strategies and the challenges they face in adapting to new market conditions [13]. - Hua Yu Hua's approach has been criticized for being formulaic, focusing on large, bright designs and catchy slogans, which some believe may not resonate with modern consumers [11][12]. - The ongoing public dispute may impact the reputation of both parties within the industry, potentially altering client perceptions and future business opportunities [1][4].

Core Points - The recent controversy involving Luo Yonghao and the restaurant brand Xibei has resurfaced, particularly regarding a salary increase for Xibei employees, which has drawn attention on social media [1][3] - Hua Shan, founder of marketing consultancy Hua Yu Hua, claimed that Xibei is being "schemed against," leading to further disputes with Luo Yonghao threatening to release recordings if no public apology is made by Hua Shan [1][4] Group 1: Company Background - Xibei has been collaborating with Hua Yu Hua since 2013, with Hua Yu Hua providing significant branding and marketing strategies, including the creation of the "I♥莜" symbol and the simplification of Xibei's menu from over 100 dishes to 44 [4][5] - Hua Yu Hua has charged Xibei over 60 million yuan in consulting fees over the past decade, averaging more than 6 million yuan annually [5] Group 2: Recent Developments - Luo Yonghao previously criticized Xibei for serving mostly pre-packaged dishes, which led to a public backlash against the brand [4] - Hua Shan has not yet responded to Luo Yonghao's accusations, and his social media account has been set to private, preventing further comments [5]

Core Viewpoint - The ongoing dispute between Luo Yonghao and Hua Shan highlights tensions in the marketing and public relations industry in China, particularly regarding the reputation and branding of the restaurant chain Xibei [1][2]. Group 1: Incident Background - Hua Shan, founder of Hua Yu Hua marketing consulting, commented on the Xibei incident, stating that Xibei is the pinnacle of the Chinese restaurant industry and emphasizing its commitment to integrity and quality [2]. - Luo Yonghao responded to Hua Shan's comments, questioning the implications of his statements and threatening to release recordings if clarity was not provided [2][3]. Group 2: Company Relationships - Hua Yu Hua has been a brand consultant for Xibei since 2013, contributing to various marketing strategies, including the creation of the "I♥莜" symbol and the simplification of Xibei's menu from over 100 dishes to 44 [3]. - The marketing strategies developed by Hua Yu Hua have significantly influenced Xibei's brand identity and customer engagement [3].

Core Viewpoint - The recent controversy involving entrepreneur Luo Yonghao and the restaurant brand Xibei has reignited discussions about the pre-made food industry in China, highlighting issues of consumer rights and public relations within the sector [1][4]. Group 1: Controversy Background - Luo Yonghao criticized Xibei for serving pre-made dishes at high prices, which led to a significant public backlash against the restaurant [5]. - Xibei's founder, Jia Guolong, expressed feeling "hurt" by the criticism and announced intentions to sue Luo Yonghao [5]. - The controversy escalated with Luo emphasizing the importance of consumer rights and Xibei's subsequent decision to open its kitchens for public inspection [5][6]. Group 2: Financial Impact - Following the criticism, Xibei experienced a drastic decline in customer traffic, with daily revenues dropping by 1 million yuan on September 10 and 11, and an estimated decrease of 2 to 3 million yuan on September 12 [6]. - The financial repercussions of the controversy have been significant, affecting Xibei's overall business performance [6]. Group 3: Marketing and Consulting Relationships - Xibei has been working with the marketing consulting firm "Hua Yu Hua" since 2013, which has played a crucial role in its branding and marketing strategies [6]. - The collaboration has been financially substantial, with Hua Yu Hua reportedly receiving over 60 million yuan in consulting fees over ten years, averaging more than 6 million yuan annually [6].

Core Viewpoint - The recent controversy involving entrepreneur Luo Yonghao and the restaurant brand Xibei has reignited discussions about the pre-made food industry and its implications for consumer rights and brand reputation [1][4]. Group 1: Controversy Overview - Luo Yonghao criticized Xibei for serving pre-made dishes at high prices, leading to a public backlash and a significant drop in customer traffic and revenue for Xibei [5]. - Xibei's founder, Jia Guolong, expressed feelings of being unfairly targeted and announced plans to sue Luo Yonghao for defamation [5]. - The marketing consulting firm Huayi Huayi, which has worked with Xibei for a decade, became involved in the dispute, with its founder Huashan defending Xibei and labeling Luo as a "network black mouth" [5][6]. Group 2: Financial Impact - Following the controversy, Xibei experienced a drastic decline in customer traffic, with daily revenue dropping by approximately 1 million yuan on September 10 and 11, and an estimated decrease of 2 to 3 million yuan on September 12 [5]. - The long-term partnership between Xibei and Huayi Huayi has been financially significant, with over 60 million yuan in consulting fees paid over ten years, averaging over 6 million yuan annually [6]. Group 3: Industry Context - The incident highlights the growing scrutiny of the pre-made food sector in China, as consumer awareness and demand for transparency increase [5]. - The controversy reflects broader challenges within the restaurant industry regarding quality perception and consumer rights, particularly in the context of rising operational costs and competitive pressures [5][6].

Group 1 - The controversy involving entrepreneur Luo Yonghao and the restaurant brand Xibei has resurfaced, with comments from Hua Shan, founder of marketing consulting firm Hua Yu Hua, defending Xibei's employee salary increase and suggesting that the brand is facing malicious attacks [1][3] - Luo Yonghao responded to Hua Shan's comments with a series of questions and a threat to release recordings if no public apology was made by Hua Shan by a specified deadline [1][3] - The initial controversy began on September 10, when Luo Yonghao criticized Xibei for serving expensive pre-packaged meals, leading to a significant drop in customer traffic and sales for the restaurant [3][4] Group 2 - Following Luo Yonghao's comments, Xibei's daily revenue dropped by approximately 1 million yuan on September 10 and 11, with an expected decrease of 2 to 3 million yuan on September 12 [4] - Hua Yu Hua, founded in 2002, has been a long-term marketing partner for Xibei, having received over 60 million yuan in consulting fees over ten years, with an average annual fee exceeding 6 million yuan [4] - As of now, Hua Shan has not publicly responded to Luo Yonghao's accusations, and Xibei has also remained silent on the matter [4]

Core Viewpoint - The recent controversy involving entrepreneur Luo Yonghao and the restaurant brand Xibei has reignited discussions about the pre-made food industry in China, highlighting issues of consumer rights and public relations within the sector [1][4]. Group 1: Controversy Overview - Luo Yonghao criticized Xibei for serving pre-made dishes at high prices, which led to a significant public backlash against the brand [4]. - Xibei's founder, Jia Guolong, expressed feeling "hurt" by the criticism and announced intentions to sue Luo Yonghao [4]. - The controversy resulted in a drastic decline in customer traffic and revenue for Xibei, with daily earnings dropping by 1 million yuan on September 10 and 11, and an expected decrease of 2 to 3 million yuan on September 12 [4]. Group 2: Involvement of Marketing Firm - The marketing consulting firm Huayi Huayi, founded by Hua Shan and Hua Nan, has been working with Xibei since 2013 and has received over 60 million yuan in consulting fees over the past decade [5]. - Hua Shan publicly supported Xibei during the controversy, labeling Luo Yonghao as a "network black mouth," which further escalated the public dispute [4][5]. - Following the backlash, Hua Shan's social media account was set to private, indicating a retreat from public engagement amid the controversy [5].